Social Media
Marketing
What is social
media marketing?
Social media marketing is the process
of creating content for social media
platforms to promote your products
and/or services, build community with
your target audience, and drive traffic
to your business
Facebook
38.9%
TikTok
20.5%
Instagra
m
20.5%
LinkedIn
15.8%
Twitte
r
4.3%
Social Media Marketing Platforms
Benefits of Social
Media Marketing
• Increase your brand awareness
• Generate leads and boost
conversions
• Foster relationships with your
customers
• Learn from your competitors
Five Core Pillars of
Social Media
Marketing
• Strategy
• Planning and Publishing
• Listening and Engagement
• Analytics and Reporting
• Advertising
How To Create A
Social Media
Marketing Strategy
• Perform Keyword Research
• Create a Piece of Content
• Get Organic Traffic
• Set Up Social Media Pixel
• Create a Lookalike Audience
• Serve Audience the Social Media
Ads
Businesses that benefit
from social media
marketing
• Small businesses and startups
• Direct sales companies
• Real estate
• B2B companies
Thank You
For any questions/concers please
email : info@swsofftech.com