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Virals

Virals are a marketing technique where a message in the form of a video, game, or image is passed voluntarily between potential consumers online. This allows the message to reach a large target audience in an inventive way at low cost. For a viral to be effective, it must be short, remixable, shocking, generate interest to investigate further, and be appealing so people are motivated to share it through blogs, videos sites, forums, and social media. The goal is to create content that potential customers will want to spread organically rather than through traditional paid advertising methods.

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Virals What are virals, and what makes them so effecive in marketing?
Marketing in the old days Information Potential Consumer With the old media, such as television radio and billboards, the information is delivered to the potential consumers.
The positivs of old marketing The message reaches a lot of potentials The brand get’s more value as more people are aware of it. Target groups are easily reached by advertising in certain tv shows etc.
Downsides of old marketing High costs People get annoyed by unasked information Radio and TV are less powerfull media than they used to be It’s not inventive anymore
What’s a Viral ? Users of internet (=consumer) are using the internet for various things Consumer Information Entertainment Interests
What’s a Viral The function of a viral Unwanted information Wanted information
What’s a Viral ? A viral is a marketing technique. A message with marketingpurposes that can come in the form of : Flash games Video’s Text message Websites Images etc
The way of the Viral The purpose is to make get the interest of the potentials, and make them pass around the video (with the message) voluntarily. Viral Interest Viral get’s passed on Message get’s through to the target group
A Viral video has to be : Short Remixable Shocking Generate interest, so people investigate further Appealing
Ways to spread your Viral Blogs Youtube Forums E-mail Hyves Myspace Dumpert.nl (and various upload sites)
How to make them find your Viral Title has to generate interest, make it catchy misleading or shocking. Thumbnail of the video has to be interesting and generate interest. Tags should be words that are appealing to your target group.
Good Viral material
Good Viral Material