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Using social media for networking

This document provides guidance on using social media for networking. It defines social media and common platforms, and stresses identifying goals and developing a personal action plan. A 10-step action plan is outlined, including optimizing websites, launching a blog, uploading content regularly, and promoting content. Metrics for measuring success like followers, comments and page views are listed. The document also discusses how the group will support members by posting content, sharing achievements and exploring job opportunities to help people get started with social media.

Career◦Technology◦Business◦
Related topics:
Strategic Action Plans•
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Using Social Media For Networking Barry Nadler - Social Media Director
Agenda • What is social media? • What is your goal? • Develop a Personal Action Plan • What this chapter doing to assist you?
WHAT IS SOCIAL MEDIA?
Medium Platform Channel • Mobile • LinkedIn • Blog • Video • WordPress • YouTube • Blogs • YouTube Channel • Comments • Facebook • Facebook • Posts • SMS/Text Page • LinkedIn Profile Strategy Tactics Weapons
WHAT’S YOUR GOAL?
Identify • Drivers for success • Campaign objectives • Specific desired outcomes
SMART Specific Measurable Attainable Realistic Time-bound
Purchase Regular Use Trial Social Media Desire Liking Interest Awareness
PERSONAL ACTION PLAN
Frequent Professional Casual Infrequent
10-Step Action Plan 1. Search Engine Optimization (SEO) your site – Google, Yahoo, Bing, etc. 2. Launch a blog – Best & easiest – Wordpress, Blogger, Drupal 3. Post blog articles on a regular schedule – 2-3 times per week
10-Step Action Plan 4. E-mail newsletters/whitepapers or articles that share expertise – Want a list? Create a crash course or something your market needs 5. Upload content to Flicker, Picassa, comment on blogs, LinkedIn, etc. 6. Produce a video on YouTube – Does not need to be high quality or top notch
10-Step Action Plan 7. Create a YouTube channel and add more videos 8. Use TubeMogul – Distributes to other video channels – YouTube, Viddler, Vimeo 9. Consistently keep adding content to each item already going 10.Promote, Promote, Promote
Other Things You Can Do • Squidoo Lenses • Add social bookmarks to your blog and web site • Set up Google Alerts • Use TweetDeck or Hootsuite to tie Twitter, Facebook, and LinkedIn together
Measuring Success • Twitter Followers • Leads • Facebook Fans • Downloads • Comments • Likes • Social Bookmarks • Growth Rate of Fans • Page Views • Online mentions • Inbound links • Bounce Rate • Click-throughs • Google Page Rank
Measuring Tools • Google Page Rank • Google Analytics • Alexia • Technorati • YouTube Analytics • LinkedIn Analytics • Facbook Analytics • Wordpress Analytics • Compete.com – competitor research
WHAT ARE WE DOING FOR YOU?
• Comment and post • Be part of the community • Share your professional efforts and achievements with group • Explore job postings
• Author Articles • Comment as part of the community • Learn about – Other members – Local businesses – Orlando industries – CPLP information and shared experiences
• Know when posts occur on other platforms • Learn about upcoming events and RSVP • Share photos • Promote yourself
• Eventually, we want to have a channel for localized content
• Know when posts occur on other platforms • Learn about upcoming events
Being a Good Cyber Citizen • Show Respect • Be Responsible • Show Integrity • Be Ethical • Add Value
SUMMARY
Closing • What is social media? • What is your goal? • Develop a Personal Action Plan • What this chapter doing to assist you?
How To Start Tomorrow • Get ten things done versus getting one done perfectly • 5-10 tasks daily – 1-2 tweets – Answer a question – Post a comment or two
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