Treating Apps as Startups

The numbers of mobile devices and platforms are increasing year on year so it's easy to see parallels with the startup community. The 10 donts and donts of mobile content development highlight key characteristics and offer an essential guide to launching an app or multitouch book. Further examples from Brandwidth's folio of titles for clients such as Disney, Warner Music Group, BBC Worldwide and Lucasfilm highlight the benefits of solid planning, great design and world-class development. This presentation was given at the ICT Summit in Warsaw, Poland. http://ict.web.gov.pl/index.php