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Third Tuesday Calgary Presentation - Pinterest

Pinterest is a rapidly growing social network primarily used for bookmarking and self-expression, especially among women. Brands leverage Pinterest for marketing, market research, and collaboration, while users utilize it for inspiration and planning. The platform raises concerns over privacy and copyright, urging users to manage their content sharing wisely.

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Pinterest: The New Kid on the Block
Sarah Baker @ispeakcanadian #ttyyc
What is Pinterest? (the basics) How Pinterest is Being Used by People (and how you can use it) B ran d s How Pinterest is Being Used by Capitalists online > How it is Changing the World Pinterest, Privacy and Copyright Pinterest On-the-Go #ttyyc
What is Pinterest? (the basics) Pinterest is a collection of user-made virtual pinboards. clever ideas! #ttyyc
What is Pinterest? (the basics) How to use Pinterest #ttyyc
What is Pinterest? (the basics) 2 1 3
What is Pinterest? (the basics) • One of the fastest growing social networks of all time • The number of daily Pinterest users has increased by 145% since the beginning of 2012 • Female-dominated network, with over 80% of users being women #ttyyc
How Pinterest is Being Used by People (and how you can use it) 1. Bookmarking with a visual twist #ttyyc
How Pinterest is Being Used by People #ttyyc
How Pinterest is Being Used by People (and how you can use it) 2. Image Compilation #ttyyc
Michelle Butterfield How Pinterest @mmmbutters is Being Used by People #ttyyc
How Pinterest is Being Used by People (and how you can use it) endless 3. Self Expression > #ttyyc
• Things I like photo
How Pinterest is Being Used by People (and how you can use it) 4. Inspiration #ttyyc
How Pinterest is Being Used by People (and how you can use it) 5. Earmarking for the Future #ttyyc
How Pinterest is Being Used by People (and how you can use it) 6. Collaboration #ttyyc
How Pinterest is Being Used by People (and how you can use it) 7. Image Search #ttyyc
“food in muffin tins”
How Pinterest is Being Used by People (and how you can use it) 8. Fueling Unnecessary Consumerism #ttyyc
How Pinterest is Being Used By Brands (the capitalists joke wasn’t even funny once, so I left it out) 1. Marketing an bare ly type it so ob vious I c #ttyyc
Peugeot Panama
How Pinterest is Being Used By Brands 1. Marketing brands have a threat-free way to show you new ways to use their products #ttyyc
Whole Foods
Michael’s
How Pinterest is Being Used By Brands 2. Market Research more so than any other social network, brands can see what else their target market likes #ttyyc
How Pinterest is Being Used By Brands 3. Teaching consider this: compiling relevant information can make you the ‘go to’ authority on those topics #ttyyc
How Pinterest is Being Used By Brands 4. Collaboration with Stakeholders consider this: letting your stakeholders directly contribute builds loyalty and community #ttyyc
How Pinterest is Being Used By Brands 5. Compiling Relevant Information for Your Followers #ttyyc
How Pinterest is Being Used By Brands 6. Contests #ttyyc
pinterest.com/peugeotpanama
online How it is changing the world >
online How it is changing the world > 1. Title Graphics Bloggers and website developers need to consider - How can I best represent this page with a single image? #ttyyc
online How it is changing the world > 1. Blogging Style and Format because of pinterest, there’s been an explosion in graphic journaling #ttyyc
online How it is changing the world > Generic photos are no longer good enough Photography cannot be a website after-thought Coding of websites may need to be altered to accommodate (or reject) Pinterest. #ttyyc
Pinterest, Privacy and Copyright Pinterest Scams beware of anything asking you to pin something to get an immediate prize/reward #ttyyc
#ttyyc
Pinterest, Privacy and Copyright Pinterest Scams glance over the url attached to the image you’re repinning before clicking #ttyyc
Pinterest, Privacy and Copyright random third party websurfer Content owner creates content Pinner pins content < Pinterest now has broad rights to content without express permission of the owner < “luk at this pitur of kittehs I found! Lolz!” #ttyyc
Pinterest, Privacy and Copyright But… #ttyyc
Pinterest, Privacy and Copyright Pins = Traffic #ttyyc
Pinterest, Privacy and Copyright Protect Yourself If you do not (for whatever reason) want your images pinned… Code your website in such a way that it blocks pinning and/or Place a Pinterest clause in your terms of use #ttyyc
Pinterest, Privacy and Copyright Pin Smart Use original sources Credit appropriately If your “pin it” button can’t find it, leave it #ttyyc
Pinterest, Privacy and Copyright If you are a large brand - consult with ‘legal’ #ttyyc
Pinterest On-the-Go #ttyyc
Sarah Baker @ispeakcanadian pinterest.com/ispeakcanadian
Third Tuesday Calgary Presentation - Pinterest