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Lindsay Nyquist, profile picture
Uploaded byLindsay Nyquist
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Ten tips to improve your Facebook presence

The document provides 10 tips for improving a Facebook presence. The tips include having a plan with specific goals and target audiences, defining fans' motivations, making the page look professional with photos and calls to action, creating engaging posts, using tools to schedule posts, promoting the page on other materials, quickly responding to feedback, interacting with other brands, and maintaining a fun attitude.

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Social Media Strategy•
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TEN TIPS to improve your Facebook presence LINDSAY NYQUIST Social media for Fort Lewis College, Brew Pub & Kitchen, Iron Horse Bicycle Classic @nyquistify
#1: HAVE A PLAN
HAVE A PLAN What are your goals?
HAVE A PLAN Specific goals •  Increase attendance at events •  Answer questions •  Increase sales •  Create community
HAVE A PLAN Generic goals •  Brand awareness •  Customer retention •  Lead generation How to Measure Social Media, Nichole Kelly
HAVE A PLAN Who is your audience?
HAVE A PLAN Potential audiences •  Existing customers •  Prospective customers •  Locals •  Tourists •  Volunteers •  Donors
#2: DEFINEYOUR FANS’ MOTIVATION
DEFINEYOUR FANS’ MOTIVATION What do they get from being a fan?
DEFINEYOUR FANS’ MOTIVATION Why do they care?
DEFINEYOUR FANS’ MOTIVATION Brew Pub & Kitchen
DEFINEYOUR FANS’ MOTIVATION The Bookcase & Barber
DEFINEYOUR FANS’ MOTIVATION What makes your fans feel special?
DEFINEYOUR FANS’ MOTIVATION Post what your fans want to see.
#3: MAKEYOUR PAGE LOOK GREAT!
MAKEYOUR PAGE LOOK GREAT! Profile picture •  Your logo on a square white background •  180px square image, 20px margin •  Should look good at a small size
MAKEYOUR PAGE LOOK GREAT! Cover photo •  A photograph/graphic relevant to your business •  Horizontal photo cropped to 851px x 351px •  Cover photos can’t be more than 20% text
MAKEYOUR PAGE LOOK GREAT! About section •  Complete as much info as possible
MAKEYOUR PAGE LOOK GREAT! Create a Call to Action Options include: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up,Watch Video
#4: MAKEYOUR POSTS ENGAGING
MAKEYOUR POSTS ENGAGING Keep posts short: one concept, idea, or call to action
MAKEYOUR POSTS ENGAGING Keep your tone conversational and personal
MAKEYOUR POSTS ENGAGING Add pictures, videos, or links
MAKEYOUR POSTS ENGAGING Remove ugly URLs
MAKEYOUR POSTS ENGAGING Remove ugly URLs
#5: USE TRICKS TO CREATE CONTENT
USE TRICKS TO CREATE CONTENT “Day of the week” or other themes •  MotivationMonday •  WomanCrushWednesday •  ThrowbackThursday •  FlashbackFriday •  SundayFunday
USE TRICKS TO CREATE CONTENT Jump on trends
USE TRICKS TO CREATE CONTENT Share content from others
USE TRICKS TO CREATE CONTENT Keep it current!
#6: USE TOOLS TO MAKE IT EASIER
USE TOOLS TO MAKE IT EASIER Facebook’s tools
USE TOOLS TO MAKE IT EASIER Facebook’s tools
USE TOOLS TO MAKE IT EASIER Buffer
USE TOOLS TO MAKE IT EASIER SproutSocial
USE TOOLS TO MAKE IT EASIER Pages Manager
#7: PROMOTEYOUR PAGE
PROMOTEYOUR PAGE Ensure your page has an optimized URL www.facebook.com/fortlewis www.facebook.com/fortlewis/lkjaskjinfk/ 92839048290384901/skdljflajsfl/page.php ✔ ✗
PROMOTEYOUR PAGE Mention your social media presence everywhere!
PROMOTEYOUR PAGE Mention your social media presence everywhere!
PROMOTEYOUR PAGE Mention your social media presence everywhere! Business card
PROMOTEYOUR PAGE Mention your social media presence everywhere!
#8: MONITOR & RESPOND QUICKLY
MONITOR & RESPOND QUICKLY Notifications
MONITOR & RESPOND QUICKLY Notifications
MONITOR & RESPOND QUICKLY Messages
MONITOR & RESPOND QUICKLY Messages
MONITOR & RESPOND QUICKLY Posts
MONITOR & RESPOND QUICKLY REMEMBER Your Facebook page is a powerful customer service tool.
MONITOR & RESPOND QUICKLY REMEMBER Respond to every legitimate message.
MONITOR & RESPOND QUICKLY REMEMBER Customers expect a response within 4 hours.
MONITOR & RESPOND QUICKLY REMEMBER It’s better to respond quickly than perfectly.
MONITOR & RESPOND QUICKLY Response rate
MONITOR & RESPOND QUICKLY
MONITOR & RESPOND QUICKLY REMEMBER Be open and honest.
#9: INTERACTWITH OTHER BRANDS
INTERACT WITH OTHER BRANDS Tag other businesses
INTERACT WITH OTHER BRANDS Tag other businesses
INTERACT WITH OTHER BRANDS Use Facebook as the page
INTERACT WITH OTHER BRANDS Use Facebook as the page
INTERACT WITH OTHER BRANDS Use Facebook as the page
#10: HAVE FUN!
HAVE FUN! Attitude is everything!
QUESTIONS?