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Talk Like TED: 3 Unbreakable Laws of Communication

Carmine Gallo's book 'Talk Like TED' explores the essential techniques for delivering impactful presentations, emphasizing the importance of emotional engagement, storytelling, and a fresh perspective. He identifies three key laws for effective communication: create an emotional connection, convey novel ideas, and ensure memorability through visual aids and concise length. The book serves as a practical guide for becoming a better speaker, encouraging the use of passion and creativity to inspire audiences.

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TA LK 3 UNBREAK ABLE LAWS LI K E TED O F C O M M U N I C AT I O N CARMINE GALLO K ey note Sp ea ke r | B e sts e lli n g Au t h o r
Carmine Gallo reveals the secrets behind the world’s greatest presentations, the science behind why they work, and how you can use the secrets to win hearts and minds.
Talk Like TED is a smart, practical book that will teach you how to give a kick-butt presentation. DANIEL H. PINK #1 New York Times Bestselling author of To Sell Is Human and Drive.
Magnificent insight. This book will make you a much better speaker. G U Y K AWA S A K I former chief evangelist of Apple and author of APE
TED presentations have been viewed online more than 1 Billion times.
Ideas are the currency of the 21st century.
The ability to communicate your ideas persuasively
is the single greatest skill you need to accomplish your
Spreading your ideas in the 21st century requires a 21st century model of communication.
It’s a multimedia generation. We communicate in photos, videos and 140 character tweets.
Using brain scans, scientists have learned more in the past ten years about how we process information than they’ve learned in all civilization to date.
That means we know what moves people what moves people what moves people whatmoves people moves people and we can prove it.
The world’s most engaging and persuasive presentations obey three laws:
1 3 2 Emotional Touch my heart Novel Teach me something new Memorable Present content in ways I’ll never forget
1 Emotional Touch my heart Novel Teach me something new Memorable Present content in ways I’ll never forget
Passion is the thing that will help you create the highest expression of your talent. LARRY SMITH TEDx, 2011
Unleash the master within.
Unleash the master within. Dig deep to identify your unique and meaningful connection to your presentation topic.
Passion leads to mastery
Ask yourself, “Wha t mak my h eart s es ing?”
Passion is everything
Researchers are finding that passion is contagious - and they can prove it scientifically.
If you meet someone who is genuinely passionate about a product or idea, it will influence your perception of that product or idea.
Master the art of storytelling
Stories are just data with a soul. ` BRENE BROWN TEDx Houston, 2010
B R YA N S T E V E N S O N is a civil rights attorney who successfully argues cases in front of the U.S. Supreme Court.
B R YA N S T E V E N S O N is a civil rights attorney who successfully argues cases in front of the U.S. Supreme Court. Stories made up 65% of his TED 2013 presentation.
Storytelling is what Aristotle called “Pathos,” one of three components of persuasion. 65% Pathos 25% Logos 10% Ethos
Your brain on stories. At Princeton University, Uri Hasson does research on storytelling by attaching electrodes to people. He finds that when somebody tells a story, certain parts of the brain
Your brain on stories. At Princeton University, Uri Hasson does research on storytelling by attaching electrodes to people. He finds that when somebody tells a story, certain parts of the brain light up.
Those same regions are stimulated in the brains of those who are listening to the story. If the speakers tells the same story in a different language, it doesn’t have the same effect, because the listener doesn’t understand the content.
He calls it brain to brain coupling. In other words, tell me a story and our brains are in sync.
2 Emotional Touch my heart Novel Teach me something new Memorable Present content in ways I’ll never forget
Our brains are trained to look for something brilliant and new, something that stands out, something that looks delicious. D r. A . K P R A D E E P Author, The Buying Brain
Your mission in any presentation is to inform, educate, and inspire. You can only inspire when you give people a new way of looking at the world in which they live. R O B E RT B A L L A R D Ocean explorer, discovered Titanic in 1985
A fresh, new, and unexpected twist on an old idea releases dopamine, your brain’s natural “save button.”
Cognitive processing consumes a lot of energy especially on the brain.
The jaw-dropping moment. “Thou shalt not simply trot out thy usual shtick.” TEDCommandment
B I L L G AT E S made headlines when he released mosquitoes into the audience during a presentation on malaria.
Jaw-dropping moments create what neuroscientists call an “emotionally charged event,” a heightened state of emotion that makes it more likely that your message will be stamped on a person’s brain.
3 3 Novel Emotional Nov Touch myEmotio Teach me heart nal something el new Memorable Present content in ways I’ll never forget
Stick to the 18 minute rule.
No TED speaker is allowed to talk for more than 18 minutes. It turns out 18 minutes is the ideal length of time to deliver a presentation.
Speaking for too long results in “cognitive backlog,” which, like piling on weights, makes the mental load on your audience heavier and heavier until they forget everything you said.
18 minutes is long enough to be serious and short enough to hold people’s attention. CHRIS ANDERSON TED Curator
Create visually intriguing slides.
Scientists have produced a mountain of evidence showing that concepts presented as pictures instead of words are more likely to be remembered.
Retention If you hear information delivered verbally, you will remember 10% of the information. 100 90 80 70 60 50 40 30 20 10 10%
Retention If you hear information delivered verbally, you will remember 10% of the information. Add a picture and retention soars to 65%. 100 90 80 70 60 50 40 30 20 10 65%
Bill Gates and Bono are examples of TED speakers who had slides with no bullet points. The slides were photographs, images, or animations.
CO2 TEMPERATURE INCREASE NEGATIVE EFFECTS
Stay in your lane.
Oprah credits her success to “knowing my lane and staying in it.”
Identify your life’s core purpose and relentlessly follow that purpose to become everything you were created to be.
You have the capacity to move people, to educate and electrify, to inform and inspire. You have ideas that were meant to be heard.
Use your voice to astonish people, lift their spirits, fill their souls and change the world.
Join my list Go to TalkLikeTED.com to sign up and receive a free video and pdf.
THANK YO U CARMINE GALLO K ey note Sp ea ke r | B e sts e lli n g Au t h o r
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