Social media-social-entrepreneurs

This document provides tips for social media entrepreneurs on understanding people and creating shareable content. It discusses that social media is about audiences, not yourself, and that people share content online for information, utility, entertainment, recognition or reward. Content should focus on topics, have good timing, talent, technique and tension. The goal is to create things for people to share by building sharing into the business model, listening to audiences, and setting ambitious goals like going viral. Measurement of success and channel strategy are also important considerations.