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Social Media for Business

Social media is a fundamental shift in communication that businesses should utilize for customers, marketing, and industry awareness. It can help with customer feedback, word-of-mouth marketing, and monitoring competitors. Key platforms include Facebook, blogs, Twitter, and photos/videos. Proper social media use requires consistency, engaging content, and monitoring interactions.

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Social Media for Business Digital Tools to Help Achieve Your Marketing Communication Goals
Social Media Revolution Social Media = Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings.
Social Media Revolution
Social Media Revolution Social Media is not going away. It is not a fad. It is a fundamental shift in the way we communicate and will continue to evolve.
Social Media Revolution
Social Media Revolution As a Marketing Tool •Should be used in conjunction with traditional media •It is not advertising, it is communication •It must be consistent with the rest of your messaging •If you build it, they wont just come
Defining the Scope of Social Media Primarily look at applying social media for 3 key uses
Defining the Scope of Social Media Primarily look at applying social media for 3 key uses • Customer
Defining the Scope of Social Media Primarily look at applying social media for 3 key uses • Customer • Listening, Need Gauging, Customer Feedback, Relationship Building, Instant Feedback, Focus Groups
Defining the Scope of Social Media Primarily look at applying social media for 3 key uses • Customer • Listening, Need Gauging, Customer Feedback, Relationship Building, Instant Feedback, Focus Groups • Marketing
Defining the Scope of Social Media Primarily look at applying social media for 3 key uses • Customer • Listening, Need Gauging, Customer Feedback, Relationship Building, Instant Feedback, Focus Groups • Marketing • Buzz, Customers as WOM Agents, SEO/SEM
Defining the Scope of Social Media Primarily look at applying social media for 3 key uses • Customer • Listening, Need Gauging, Customer Feedback, Relationship Building, Instant Feedback, Focus Groups • Marketing • Buzz, Customers as WOM Agents, SEO/SEM • Industry Watch
Defining the Scope of Social Media Primarily look at applying social media for 3 key uses • Customer • Listening, Need Gauging, Customer Feedback, Relationship Building, Instant Feedback, Focus Groups • Marketing • Buzz, Customers as WOM Agents, SEO/SEM • Industry Watch • The CEO, Opportunistic, Competition
Types of Social Media Sites • Social Networks (Facebook, MySpace, Ning, LinkedIn) • Blogs (WordPress, Blogger, Blojsom) • Microblogging (Twitter) • Social Bookmarking & News (Delicious, Digg, AddThis) • Photos,Videos, & Podcasts (Audacity, iTunes, Flikr, Picasa, Photobucket, YouTube, DailyMotion) • Virtual Reality (Don’t be scared)
Social Networks • Social Networks allow people to create profiles and interact with each other • Share stories, photos, videos, and bookmarks from all over the internet
Example : Facebook • 4th most visited site in the United States • Started by a Harvard student in 2004, collegiate start and base, but now available to anyone ages 13 and up.
Facebook Stats • The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report • The 55+ demo is not far behind with a 194.3% growth rate • The 25-34 year population on Facebook is doubling every 6 months • There are more females (55.7%) than males (42.2%)
So How is Facebook Being Used by Businesses?
Blogs
Blogs • Two Main Functions • Internal/External Communication • Media Relations/Advertising Honestly where do you get your information?
The Many Faces of Blogs
The Many Faces of Blogs Are you Monitoring your online presence?
The Many Faces of Blogs
The Many Faces of Blogs
The Many Faces of Blogs There are over 200 million blogs!
The Many Faces of Blogs
Where do you get your information?
Microblogging (Twitter) • Twitter is one of the fastest growing sites • Millions of users now exist; daily reach is 2% of the online population = 28,154,400
• Short format makes it easy to take part • A way to get into the minds of industry experts, celebrities, or just your friends & acquaintances • Third party clients with various features & UIs • Easily searchable • Hashtags for topic-based searching, events and online "Tweetchats" • - ex: That pitch was way low! #redsox • - ex: We use MailChimp for email marketing. #sbbuzz • - ex: We’re presenting at #MTUG09 tomorrow. Come say hi!
Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
Social Bookmarking • Allow users to share your content with others • Share your computer bookmarks with other people • Used instead of a browser bookmark
Social Bookmarking Sharing
Photos,Videos, & Podcasts
Must be compelling Produced or submitted Sharing within social networks Be engaging and be real Does not have to be expensive Do it yourself
Rules of Engagement in the Social World Must keep everything up to date This is an important job, not for everyone Have a set protocol, develop company policies Make your presence special for the public Monitor everything constantly Stay sharp, be a leader
Rules of Engagement in the Social World Remember Social media is just a tool do not forget about the rest of your marketing and how it must tie in.
The Future of the Web • Second Life • World of Warcraft • ToonTown Second Life is a 3-D virtual world created by its Residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by millions of Residents from around the globe.
Anshe Chung has become the first online personality to achieve a net worth exceeding one million US dollars from profits entirely earned inside a virtual world. Anshe Chung’s achievement is all the more remarkable because the fortune was developed over a period of two and a half years from an initial investment of $9.95 for a Second Life account
In Second Life
Connect with Me • Site: ABC Creative Group www.abccreativegroup.com • Connect with Travis Bort • Blog: The Idea Drawer • http://www.linkedin.com/in/travisbort www.theideadrawer.com • travis@abccreativegroup.com • P: 315-471-1002 • ABC on Facebook http://www.facebook.com/pages/Syracuse- • C: 315-382-6055 NY/ABC-Creative-Group/ • ABC on YouTube http://www.youtube.com/user/abccreative • ABC on LinkedIn http://www.linkedin.com/companies/abc- creative-group • ABC on Twitter @ABCCreative