Social media applications and arguments1

Social media applications and arguments1

• 1.
  Social media andthe professional communicator Applications and Arguments http://mediapunk.net/2010/06/nicholas-carrs-argument/
• 2.
  Applications and Arguments Applications Arguments • Media & communication • We all need some critical professionals can not afford perspectives on social to be outside the social media media space • Too much of social media hype is marketing-driven • Social media is grabbing attention and eyeballs • For too long the digital utopians have led the • Social media represents an charge important set of new • Now it’s time for a backlash communication channels • The ‘digital sublime’ has • Digital Natives are in this become the digital space (our students) ‘mundane’
• 3.
  Journalists think socialmedia is important However, with 84% most journalists use information Pew Center data and Cision Research 2010 delivered via social media rather cautious as they think it is less reliable than information delivered via traditional media. http://us.cision.com/news_room/press_releases/2010/2010-1-20_gwu_survey.asp
• 4.
  2008 data onjournalists use of social media Nearly 75% follow at least one blog regularly, compared with about 70% a year ago. More than 75% of journalists say they use social media to research stories, compared with about 67% last year. Nearly 38% of journalists now say they visit a social media site at least once a week as part of their reporting, compared with only 28% last year. More than 53% of journalists now say they visit a social media site such as FaceBook or YouTube at least once a month, up from about 44% last year. Nearly 19% of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, compared with only 16% a year ago. About 44% receive at least one regular RSS feed. http://www.marketingcharts.com/print/journalists-use-new-media-more-than-pr-pros-think-6900/
• 5.
  Social media inPR practice “There are so many uses — • Business to Business conversational marketing, reaching • Brand loyalty influencers — that PR is able to participate in conversations and • Authenticity answer questions, be a support system for clients and companies, as • Client connections well as empowering customers and power users to be a de facto resource for your company, a champion for your products.” Christina Warren – mashable.com http://mashable.com/2010/03/16/public-relations-social-media-results/ http://www.socialmediatoday.com/SMC/190207
• 6.
  Social media marketingfor SMEs 75% have a company page on a social Nearly 20% of Marketing Dollars networking site Will Go to Social Marketing in 5 Years 69% post status updates or articles of interest on social media sites Improving brand awareness 57% build a network through a site such as 2. Increase site traffic LinkedIn 3. Increasing lead generation 4. Improve Customer Service 54% monitor feedback about the business 5. Generate new sales 6. Generate repeat sales 39% maintain a blog 26% tweet about areas of expertise 16% use Twitter as a service channel http://gorumors.com/crunchies/social-media-online-marketing/
• 7.
  Cognitive Surplus For the first time in history, the amount of television being watched by a younger generation is decreasing rather than increasing annually. Why? Because time is being poured instead into interactive media, and above all into online activities. Harnessing this cognitive surplus leads to the generation of new content and therefore new real social relations More than one trillion hours can be harnessed in this way But: does it lead to better lives and more real interaction "we live, for the first time in history, in a world Shirky celebrates the cult of the amateur and the wisdom where being part of a of the crowd globally interconnected group is the normal case Shirky does not mind that the clickstream monetized for most citizens". without the amateurs being rewarded financially http://www.guardian.co.uk/books/2010/jun/27/cognitive-surplus-clay-shirky-book-review
• 8.
  ‘In the quietspaces opened up by the prolonged, undistracted reading of a book, people made their own associations, drew their own inferences and analogies, fostered their own ideas. They thought deeply as they read deeply.’ ‘Like our forebears during the later years of the Middle Ages, we find ourselves today between two technological worlds,’ writes Carr. ‘After 550 years, the printing press and its products are being pushed from the center of our intellectual life to its edges.’ Mathia Dempsey http://www.fancygoods.com.au/matthia/2010/07/09/learning-to-balance-nicholas-carrs-the-shallows-atlantic/
• 9.
  The Shallows • navigation & evaluation of ‘ ‘Try reading a book while doing a crossword puzzle; links distracts the brain that’s the intellectual environment of the internet.’ from interpretation • ‘pancake people’ (wide & thin) • reliance on external memory • we need data collection and reflection
• 10.
  You are nota gadget Jaron Lanier directs most of his ire toward the "anonymous blog comments, vapid video pranks, and lightweight mashups" that flit through our browsers and Twitter feeds. But he's also critical of bigger Internet landmarks, such as Wikipedia, the open-source software Linux, and the "hive mind" in general. Michael Agger, http://www.slate.com/id/2239466/ The only thing I criticize is the confusion of people with machines. This happens as a side effect of certain designs that depend on all of the above- designs like Web 2.0/Creative Commons/etc. And even in those cases, I have tried to make clear that I am not saying you Jaron Lanier http://www.jaronlanier.com/gadgetcurrency.html shouldn't ever use any of the tools I criticize.
• 11.
  So what? Social learning Curriculum • Digital native learning • Can we ‘teach’ this stuff? habits are different • What are the critical today's students think and process content areas? information fundamentally differently • What are the learning from their predecessors. These differences go far further and deeper outcomes we’re after? than most educators suspect or realize. • What is the role of the Mark Prensky academic guide? http://www.twitchspeed.com/site/Prensky%20- %20Digital%20Natives,%20Digital%20Immigrants%20- %20Part1.htm • How do we need to change or respond?
• 12.
  "I Googled It" Duringthe study, one of the researchers asked a study participant, "What is this website?" The student answered, "Oh, I don't know. The first thing that came up. http://www.readwriteweb.com/archives/so-called_digital_natives_not_media_savvy_new_study_shows.php Social learning refers to the acquisition of social competence that happens exclusively or primarily in a social group. Social learning depends on group dynamics. Social learning promotes the development of individual emotional and practical competence as well as the perception of oneself and the acceptance of others with their individual competencies and limitations.