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Uploaded bySteve Lewis
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R3 sponsorship presentation 2016

R3 Rockingham, formed in January 2014, focuses on unique driver training aimed at raising awareness, revising attitudes, and ultimately saving money and lives. The organization is recognized as an official eco-drive trainer by the Energy Saving Trust and collaborates with local police and councils to strengthen driver safety initiatives. Their services include programs for young drivers and corporate clients, and their branding is prominently displayed at various events, including significant motorsport gatherings.

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Unique road-safety related partnership
Driving is the riskiest thing many of us do on a regular basis
“You can’t just tell a driver to drive better!” Steve Lewis MD R3 Road Risk Reduction Ltd.
Steve Lewis MD R3 Road Risk Reduction Ltd.
R3 educate to…
raise awareness
revise attitudes
change behaviour
save money and lives!
real, measured training proven to work!
Energy Saving Trust official ECO driver trainers
5%better save in less than 9 months £300 driving
Leics & Northants Police support of training
MP Andy Sawford officially approved course
R3 deliver Northants CarKraft live broadcast for BBC TV
Corporate and public clients
Young Driver programmes from 14yrs
Car Club action
High quality & professional environment
Clear and consistent brand placing on vehicles, uniforms briefing collateral, online, signage and print Brand Consistency
Agency sales
Social Media
Social media & print
Glossy high quality publication to 26,000 CEOs/MDs/FDs R3Rockingham in print
R3Rockingham in print
BBC & Local radio interviews
Former STIG drives R3 Golfs for Daily Telegraph
R3 vehicles and branding on display for all major Rockingham races and some corporate events
Promotional use R3 of cars
Introducing R3 Formed in January 2014, R3Rockingham delivers unique driver training for all. To raise awareness and revise attitude. Ultimately saving money and lives! Qualifications R3 have recently been given Energy Saving Trust official Eco-Drive trainer status. We are constantly developing more certificated, formal recognition Links & Partnerships CarKraft, Leics. and Northants Police and Council have approved our training and are working closely with us to develop stronger links Promotion & Visibility Websites: Linked to Rockingham home page, IntoTheBlue agency and other banners Social Media: Strong and regular social media input, helped by Planet9 to Kumho pages Media: Strong and regular broadcast and print advertorial, competitions and offers BBC TV broadcast to 3m viewers and BBC Northampton to circa 114k listeners Brand Consistency: Professionally consistent branding on uniforms, vehicles and print Promotional use of R3 cars: Vehicles seen on the road and at most Rockingham events Parliamentary Lobbing Existing support from Local MP and Speaker John Bercow now in contact Events R3 Courses, Young Driver training, Fleet Driver training and Corporate events Over 20,000 visitors would have seen R3 branding at Rockingham during 14/15
Promotion & Visibility  High profile on all literature, signage, uniforms and vehicles  Based at Rockingham the R3 cars are on show almost daily  Specific displays and leaflets have been designed for high profile events (e.g. British GTs with 4,000 + visitors and BTCC over 10,000 on site)  Link to R3 from the main Rockingham website
Contact: Steve Lewis steve@r3rockingham.co.uk http://www.r3rockingham.co.uk Mob: +44 (0)7785 773341