UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
Upload
Sign in
Marek Wolski, profile picture
Uploaded byMarek Wolski
390 views

Process: some thoughts

The document discusses creating an effective process for an agency and its clients that increases efficiency and consistency while still allowing for creativity and flexibility. An effective process should strengthen the agency-client relationship, take multiple approaches into account through prototyping and testing, and involve trial, education and inclusion in new business materials. The key is that process itself is not evil; bad process that restricts creativity or forces generic solutions is what should be avoided.

Download to read offline
1 / 7
2 / 7
3 / 7
4 / 7
5 / 7
6 / 7
7 / 7
PROCESS ...some thoughts
PROCESS should ‣ Create efficiencies for both the agency and client. ‣ Increase the consistency of output. ‣ Make the agency-client relationship stronger.
PROCESS should not Restrict the creative juices of agency. Pigeon-hole briefs into generic solutions. Reduce the capacity to act fast on new opportunities.
PROCESS should be A thought-through plan of attack that fits the mission ahead. The right process will win over clients, staff and partners and motivate a full- hearty effort.
PROCESS must Take into account the fact that there is always more than one way to do something. Allow for iterative development through prototyping and testing. See TED video on next slide.
PROCESS implementation 1. Behind the scenes trial and refinement. 2. Education and buy-in with clients. 3. Inclusion into new business materials as part of selling proposition.
PROCESS is not evil BAD PROCESS is evil Some thoughts by Marek [http://thrutre.es]