presentationonmemes-200622164835.pdf

presentationonmemes-200622164835.pdf

• 1.
  Presented by: Shreya D.Pistulkar
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  ◦ The curefor depression – Urban dictionary ◦ An idea, behaviour , style or usage that spread from person to person within a culture – Merriam – Webster Dictionary
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  ◦ The wordmeme is a shortening of mimeme coined by British evolutionary biologist Richard Dawkins in The Selfish Gene (1976). ◦ The word meme originated with Richard Dawkins' 1976 book The Selfish Gene. ◦ It is defined as “a pacakage that conveys idea Of a unit of cultural transmission or a unit of imitation” Dawkins was attempting to determine why some behaviours were common in human societies
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  ◦ Internet memesare the building blocks of the online culture . From Movies to political parties to campaigners , pressure group Internet users regularly Employ memes to make a point . ◦ But why is this? ◦ Simply put, the idea at the heart of memes Is the concept of transmission. ◦ Content only becomes mene by spreading . ◦ By understanding memes we give overselves opportunity to tap into the natural mechanism through which human share ideas online .
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  ◦ An “internetmeme” is a virtually transmitted cultural symbol or social idea that is shared on social media and spread rapidly by internet users . ◦ Memes are most frequently shared on facebook, Twitter sharing and replication of meme is not limited on this platforms ◦ They are also spread via email , whatsapp , instagram, snapchat , forum and many other platforms .
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  ◦ There arevarious different formats of memes. This can be generally broken down into four broad categories . ◦ 1. Image (macro) memes. ◦ 2.Photo memes ◦ 3. Video memes ◦ 4.Word memes ◦ Since gif are an image based format we include it in Macro and photo meme categories.
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  ◦ Richard Dawkinsproposed that culture seeks to replicate itself in order to ensure it’s continued survival,similar to that of human genes . He outlined three main elements that memes should encomposes in order to spread. ◦ 1. Fidelity: An idea must retain a certain amount of “Truth” in its replication for it propagate as a measurable unit. ◦ 2.Fecundity: An idea must be transmitted to a certain minimum number of people to ensure viability . ◦ 3. Longevity: Memes do not need to last forever , they just need to last long enough to propagate.
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  ◦ 1. SocialCurrency : Will it the user seem intelligent,funny,trendy or in the know ? ◦ 2. Emotions: Happiness, wonderment, nostalgia but also sadness, shock or fear.Overall, positive emotions generally genrate more shres than negative ◦ 3.Usefullness: This include two types of usefulness : ◦ Information,like the lockdown on an issue of relevance; and incentive ◦ Like competition or promotions. ◦ 4. Storytelling: Good storytelling is rewarded with sharing .
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  Twitter analytics Why should youuse it? Helps to see who your followers are How they are engaging with your content Ways to target your audience for better engagement.
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  Instagram analytics • Make your instagrama business . • Trick to see specific insight • You can see upto 2 years of analytics and as small as 7 days worth
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  Facebook analytics • Graphics are everything •Vedios get more engagement. • Be aware of algorithm changes .
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  ◦ A consumerbrand spends Rs 1,000-50,000 on a meme. A page with a million likes charges Rs 1,000-Rs 1,500 for visibility on Facebook and around Rs 3,000 for Instagram, creators said. ◦ Earlier, meme pages used to make money mainly through Google advertisements, videos or cross promotions. Today, they rack up anywhere between Rs 10 lakh and Rs 4-6 crore in yearly turnover.
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  ◦ Clever useof memes can raise awareness of brands , product or service .And helps organization to connect with their targets audience. ◦ Many brands have taken to using memes for their marketing efforts, and there are rewards for those who do it well.
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  Brands that turnedthe tides with Meme Marketing #Gucci #Redbull
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  Brands that turnedthe tides with Meme Marketing #BigBazaar #hotstar
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  Brands that turnedthe tides with Meme Marketing #brand factory #tinder
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  Ad parody ◦ AdParody was started by a group of young millennials & Gen Z students, straight out of college with no marketing background but a lot of passion for it. ◦ Within 18 months of inception, Ad Parody, with its original content, has built a loyal following of 117,000, many of whom are brands, people from media houses, content creators, YouTubers etc! ◦ They started by creating a series of posts on Ad Parody with the #SmartChakra hashtag and soon the Internet took it by storm and started making their own versions of the #SmartChakra. Within a span of 24 hours, the #SmartChakra had seen more than 500+ versions, with 100+ brands contributing to the trend. ◦ Indian brands like Durex, TVF, RSVP Movies, Pulse Candy, Bookmyshow, UberEats, Star Movies & Jio Cinema picked up on the trend and global brands like Hotstar USA & Hotstar Canada also participated. ◦ Ad Parody is a contemporary digital property that serves as an extension of Wubba Lubba Dub Dub's moment marketing philosophy. That means it has a take on everything trending on the internet before anyone else does. What makes Ad Parody stand out is the fact that it focuses on brands and business
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  ◦ There aretwo approaches while creating a meme for PR or marketing purpose. ◦ 1. Adapt exciting meme ◦ 2. Create entirely new Content Both options have advantages and disadvantages.
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  Using an existingmeme (meme-jacking) ◦ Pros : An existing meme already has recognisability and momentum,and adapting content can suggest that the brand is “plugged in” ◦ Cons: If the adaption of meme is not well executed, companies can be accused of hijacking trend; brands may also miss the boat if they take too long to execute. Creating an original meme ◦ Pros : This can ensure that the content is align with brand objectives and could position a company as trendsetter. ◦ Con: It can be difficult to generate fraction or momentum when pushing out your own original meme.
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  Meme in news BBC newsfeatured a article on 27 Dec 2019 on “The Decades In Memes”.
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  ◦ Ask yourselfwhether memes are an appropriate vehicle for your audience. ◦ Research and choose your meme wisely. ◦ Plan ahead to ensure time. ◦ Ensure that the content fits your brand. ◦ Execute well. ◦ Get in touch.
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  ◦ Memes leadsto discussion on seemingly boring information ◦ It attracts Younger generation to your social media ◦ It can make you feel happy and change your mood if you feel sad. ◦ Many people are making money from it so if you are creative enough to make memes then it is a good career option. ◦ There is a option for social media marketing using memes because nowadays people are focusing on digital skills. ◦ It attracts people.
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  Reference ◦ https://en.m.wikipedia.org/wiki/Meme ◦ https://www.google.com/amp/s/www.firstpost.com/india/ad-parody-the-creative-mogul- behind-smart-chakra-8150391.html/amp ◦https://flamingtext.com/logo/Design-Meme ◦ https://www.google.com/amp/s/www.exchange4media.com/amp/marketing-news/more-than- 100-brands-participate-in-ad-parodys-latest-trend-smartchakra-99991.html ◦ https://medium.com/@youngunindia/7-brands-that-turned-the-tides-with-meme-marketing- 26056bf6569f ◦ https://influencermarketinghub.com/instagram-meme-accounts/amp/ ◦ https://www.google.com/amp/s/blog.hootsuite.com/instagram-statistics/amp/