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PDT 79 - $10 million - Seed - Qortex.pdf

Qortex provides intelligent video analytics to help businesses deeply understand video using AI. Their solution allows for video categorization, correlation of audience actions to video context, and content curation. Their first product, On-Stream, places smart video overlays for connected TV, web video, and games. On-Stream delivers more relevant, less interruptive ads and has shown engagement improvements up to 6.8x and CTR improvements up to 2.3x compared to traditional video ads. Qortex has now expanded into the growing connected TV market and their marketplace connects major brands, agencies, demand side platforms and publishers.

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1 2023 Investor Overview Select Slides Provided by Qortex
Our Mission Helping Businesses Achieve the Deepest Understanding of Video using Artificial Intelligence (IVA - Intelligent Video Analytics) 2
The Team Industry Veterans. First-Movers. James Altschuler COO & Co-Founder CEO & Co-Founder Zack Rosenberg James Tammaro CTO Founded: 2020 Employees: 22 Awards: AdExchanger – Best Use of AI in Advertising, The Drum – Best Video Marketing Solution, MarTech – Breakthrough Technology Leader 3
IVA Market-at Large and the Sectors We Already Dominate Today (Media) 4 Read More at:-https://www.mordorintelligence.com/industry-reports/global-ai-video-analytics-market The global AI video analytics market size was valued at $18.11 billion in 2023 & is projected to grow to $75.35 billion by 2028
Focus on the Media Sector 5
Solution: Intelligent Video Analytics Disrupting the $1.3T AI-Enabled Media Market Categorization: Identifying “Moments” such as Actions, Feelings, Genres, Products, and Famous Faces based on the videos content. Correlation: Using our in-video experiences called On-Stream™ to connect the actions of the audience to the context of the video. Curation: Choosing the right content to maximize the results for brands, media companies, and creators of video. 6
First Step: On-stream by Qortex Smart Overlays for CTV, Web Video, and In-Game A) LESS INTERRUPTIVE Ads can be served without interrupting the video content B) CONTEXTUALLY RELEVANT AI matches ads with video content without the need for cookies and consent from the audience C) BETTER PERFORMANCE Audiences are engaged for longer, take action more frequently, and purchase at a higher rates compared to traditional video ads Qortex Ad Example Patent-Pending 7
Activision utilized On-Stream to increase their engagement, resulting in a 2.3X improvement to CTRs compared to pre-roll & mid-roll ads. How Does On-Stream Perform? The Clear Winner 2.3X better ENGAGEMENT On-Stream was seen by 6.8X more people, for longer, compared to traditional display ads shown to users on Viant’s network. 6.8X better VIEWABILITY 8 8
On the Horizon Qortex’s advanced AI has already created a new dataset from video called moments and the applications to monetize them. The first is called On-Stream and it allows brands to serve ads that are relevant to audiences who are most receptive. Using Qortex’s marketplace, brands are also advertising in-video on the web, CTV and in-game using their existing adtech infrastructure. The next phase of Qortex will expand this vision to including a platform for the management of in-video experiences and the data derived from it. Such as commerce, research, recommendations, and interactivity. As we expand beyond the sector, companies in the next domains we enter will similarly advantage from the IVA solutions we are creating for each. Source: AI in Advertising Report - GroupM 9
Advisory Board Actively Involved Experts Ash Karbasfrooshan Founder and CEO of WatchMojo Investor in Qortex Oversees 2 of the top 10 YouTube channels in the world with over 23MM subscribers Former Chairman and CEO of The CW Network Investor in Qortex Broadcast and Cable Hall-of-Famer Former President of ABC Television and ABC Studios Mark Pedowitz Claude Ruibal Fmr. Global Head of Sports Partnerships at Google/YouTube Part of group who bought Everton FC Founder of Universal Sports Network Chief Customer Officer at Memo Fmr. SVP of Client Services at IAS through acquisition. World’s largest brand safety company Karlie Santucci MEDIA BRAND SAFETY SCALE & CONTENT SPORTS & VIDEO Matt Barash ADTECH SVP of Index Exchange Frequent contributor to the Wall Street Journal, Insider, Morning Brew Mgmt team who sold AdColony for $400MM 10
How the Programmatic Marketplace Works Billions of Times Per Day, Automatically, and in Real-Time Executes programmatic media buying campaign by responding to a real-time bid request from Qortex Sends/Receives a bid which includes campaign parameters and matches the ad to a “moment” in a video Supplies ad inventory where the ad is displayed to the viewer automatically via Qortex’s marketplace Long before an ad is delivered: ● The Advertiser/Agency establishes campaign goals, makes creative assets, and sets the budget. Demand Side Platform (DSP) Qortex Video Player/Publisher In less than a second: ● An advertising auction occurs. Qortex is the Omni-Channel Marketplace for programmatic in-video advertising formats. 11
Qortex Has Now Entered CTV The Fastest Growing Market in Advertising Expected to Reach $28B This Year A) FIRST-MOVER Through our patent-pending technology we are the first provider of programmatic overlays in CTV and we also add the ability to make it contextual B) LIVE OR ON-DEMAND No other technology company can deliver open-market programmatic overlays in live video or VOD C) HUGE WHITESPACE Serving up personalized ads to valuable CTV audiences of mostly cord-cutters Qortex Ad Example Pipeline: Hulu, Peacock, DAZN, Paramount+ 12
Qortex Marketplace Validated and Used by Major Brands Across the Advertising Supply Chain VIDEO PLAYERS PUBLISHERS DSPs ADVERTISERS 13 CLIENT NAMES REMOVED