New Media, Trust, PR

Web 2.0 and social media have changed how trust is built and information is shared. Trust 1.0 relied on centralized authoritative sources while Trust 2.0 is based on personal relationships and decentralized networks. For PR, this means moving from traditional media relations to engaging audiences directly by providing valuable content, building communities, and listening to feedback. Done effectively, PR can adapt to the new media landscape by focusing on participation over broadcasting and dealing with people rather than just media outlets.