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Motivation & innovation

Joanne Sweeney-Burke discusses the importance of attitude in business and personal challenges, emphasizing the need to be proactive and build a unique proposition to stand out. She encourages individuals to confront fears, develop crisis management strategies, and focus on positive actions to navigate difficulties effectively. Sweeney-Burke highlights that personal attitudes shape business visions and the value added to customers.

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Motivation  &  Innovation “Why  Your  Attitude  Affects  Your  Actions” Joanne  Sweeney-­‐Burke Thursday  28th  February  2013
Who is She? Formerly  Single Parent  Journalist  PR Lecturer  CEO in various roles  Apprentice Finalist Currently  Business Owner  Triathlete (preparing again)  Blogger  Speaker  Life-Long Learner (currently studying Masters in Digital Marketing)  Mother of two, wife of one Always  Determined
What  Makes  Me  Tick…          I  love  a  challenge… …business…personal…sporting
What  Makes  You  Tick?          Why  do  you  want… …to  be  in  business?                              …to  continue  in  business?                              …to  >ight  the  recession?
Ask  yourself? In  Business  What  Motivates  you Through  the  Challenge? Do  you  stand  tall  and  in  control  or  do you  crumble  under  pressure?
Are  You? (Answer  Instinctively) Pro-­Active  or  Re-­active?   Glass  Half  Full?     Can  or  Cannot? Yes  or  No?
Your  Unique  Proposition  What  Makes  You  Stand  out  in  a  CROWDED Marketplace?
What’s  Your  Back-­Story?
What’s  Your  Back-­Story? “People  had  an  expectation  of  me… …and  it  wasn’t  much. But  I  had  a  greater  expectation  of  myself.”
What’s  Stopping  You? FEAR. What  will  happen  if  you  do  nothing? What  will  happen  if  you  take  action? Feel  the  Fear  and  do  it  Anyway!
You  Have  to  Be  Different  to Be  Noticed… •  Product •  Service •  Niche  Customer •  Sales  Proposition •  Intellectual  Property •  Design  /  Patent •  Customer  Service  /  The  Experience But most of all…it’s YOU & your ATTITUDE that people buy!
Your  Business  Vision  Will Re>lect  Your  Personal  Attitudes
You  are  Remarkable but  do  you  add  Value?
Maximise  your   Marketing  Worth 1. Mission  Statement 2. Vision 3. USP’s
Step Away from the Clarity Devil’s Advocate Crisis Problem Solving Crisis Options Attitude Management Pro’s & Con’s Actions Problem Solved of each option
The  Positive  V  Negative Don’t  waste  energy  on  the  negative You’re  on  the  back-­foot  to  success 3:1  -­  Minimum  Happiness  Level 5:1  -­  Flourishing  Level 11:1  -­  Hiding  Problems/Denial Flourishing  is  not  5:0.  It  is  5:1. “Problems  arise  and  things  inevitably  go  wrong. Appropriate  negativity  has  an  important  role  to play  in  >lourishing  particularly  the  constructive confrontation  of  problems  and  unacceptable behaviour.” -­‐  Dr.  Maureen  Gaffney.
Let’s  Get Problem-­Solving Develop  Your  Own Crisis  Management  Strategy Three  A’s  to  A  Problem  Solved… •What’s  your  Attitude? •What’s  your  Awareness? •What’s  your  Action?
Thank  You! www.mediabox.ie