UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
Upload
Sign in
Uploaded byTashieka
PPT, PDF4,334 views

media convergence

Media convergence refers to the merging of computing, telecommunications, and media in a digital environment. This convergence is leading to fundamental changes in how content is produced, distributed, and consumed. It represents a shift to a new paradigm where producers and consumers interact in predictable ways and where old and new media collide. Media convergence is having wide-ranging economic, social, and political implications for industries, governments, and society.

Downloaded 103 times
1 / 15
2 / 15
3 / 15
4 / 15
5 / 15
6 / 15
7 / 15
8 / 15
9 / 15
10 / 15
11 / 15
12 / 15
13 / 15
14 / 15
15 / 15
Media Convergence What is media convergence?
..these multiple of media convergenceare leading us towards a a digital renaissance- a transition and transformation period that will affect all aspects of our lives... Henry Jenkins, 2001.
Media convergence is the coming togetherof computing, telecommunication and media in a digital environment. Pavlik,2004.
According to Jenkins, it is where old and new media collide, where grassroots and coroporate media intersects, where the power of the media producers and the power of the media consumers interact in a predictable way.
Trends in media The convergence of cultural forms The convergence of communication systems. The covergence of corporate
Implications Content providers New organizational and economic structures regulation/ Elimination of manufacturing components Flattening of Distribution laws new cost and price structures( eg, recored music)
content providers cont'd Need for competitive strategies. Active media production and distribution. Distribution alters balance of powers, that is, all users have equal abilities to store, send, and accept information and communication from other users.
Audience implications Geoaphically audience defined diminished Competition for audience attention must be drawn rather than pushed. so more niches, more interactivity,new roles for advertising Increase in demand.
Socilal and political Implications. Filtering and common body of knowledge. Power to regulate media content. Example, Howard stern, HBO, and even child pornography.
Technologies some of the technologies that are under the convergence of media are: computer oline services mobile devices digital advertising wifi ocr youtube
How they affect communication computer can cause individuals to be social/impersonal. It is easier to ke in contact with any one across the world. Eg. facebook, Skype. reduces communication expenses. helps with monitoring of activities. Eg. security. It is convenient.
Factors Competition increase access security needs
How it affects how people relate An individual can can addicted It also promotes laziness Cyber crime reduces face to face communication. Even can make ones relationship more superficial.
Conclusion convergence is not just a technology thing, it is a fundamental change in the relation between content producers and content consumers. With economic, social and political implications. It is a new paradigm that represents the most significant shift in production and distribution of public information content
Conclusion cont'd since the printing press. And most of us- including those who run the industries most affectes dont yet get it..