LinkedIn Presentation

LinkedIn Presentation

• 1.
  LinkedIn as a marketingtool
• 2.
  What is LinkedIn? LinkedInis a business and employment oriented social networking service that operates via websites and mobile apps.The main use is to network and find jobs or for employers to search for new employees.
• 3.
  Who uses LinkedIn? •LinkedIn made its social media debut on May 5, 2003. • Over 106 million active users including: • High school students • College students/graduates • Young adults ages 18-35
• 4.
  …but how do youuse it? • You simply create an account then select topics and interests to create your network. • You can also follow businesses or people that will help you increase your professional resume. • The basic functionality of LinkedIn allows users to create profiles, which for employees typically consist of a curriculum describing their work experience, education and training, skills, and a personal photo.
• 5.
  Let’s talk aboutmoney! • Approximately 90% of users are doing so for free. • In 2011, LinkedIn earned $154.6 million in advertising revenue alone, surpassingTwitter, which earned $139.5 million. • LinkedIn makes money through marketing advertisements, Talent Solutions, and premium subscriptions.
• 6.
  ....more money! • Itslargest income stream by far is recruitment solutions where recruiters and corporations pay for enhanced brand, search, or talent acquisition offerings from LinkedIn. • Marketing solutions such as advertising has added significantly to the income. 27% of Q4 earnings coming from this area.
• 7.
  • LinkedIn wasnot created with the intent to make money off of their users. • The smallest segment of income comes from subscription, which sits around 20% each year.
• 8.
  Why LinkedIn? • Thereason users turn to LinkedIn is because there is no better way for someone in search for a specific job to find information, people within the job to network to, and applications for the job listed. • LinkedIn works in a way where the atmosphere of the website is similar to social media, but in a more professional standpoint.
• 9.
  Marketing Benefits • LinkedInis extremely useful for marketing purposes. • LinkedIn is about making connections with real people in real life. • Provides opportunities to establish your brand/business and attract clients.
• 10.
  Ranchers on LinkedIn? •Ranching is the lowest ranked industry on LinkedIn. • They may feel they are better at recruiting and networking in person. • Low ranked industries may not get much value from LinkedIn.
• 11.
  Marketing Applications • LinkedInoffers multiple outlets to apply marketing strategies such as: • Trending topics streaming side banners on site • “Network” to connect with recruiters, companies, clients, etc. • Paid advertisement placement opportunities
• 12.
  Marketing Risks • Impropersocial media strategy leads to lags in content. • Poor quality or irrelevant content being posted leads to inefficiency in Linked In management. • No clear organization turns away potential clients.
• 13.
  3 Companies that Failedwith LinkedIn
• 14.
  • Uses logofor profile picture • Updates once every few weeks, sometimes months (last post was 3 weeks ago) • Only posts short statements—no links, etc. • Logo as profile picture • No relevant media posted ever • Plus side, job openings are listed • No cover photo • No updates in 4 months • Total of 10 updates ever
• 15.
  3 Companies that Succeededwith LinkedIn
• 16.
  • Display adesire to work and stay there. • Mix of fun content to encourage interaction via LinkedIn • Loyalty from customers • Own multiple entities that appeal to different target markets—all managed through LinkedIn • Brand awareness • Post diverse content, eye-catching graphics • Employee testimonials can be viewed by anyone