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Uploaded byJake Van Ness
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Principles of Good Logo Design

Jake Van Ness is an experienced graphic designer and design consultant with over 15 years in print and design, providing solutions for marketing and logo creation. Key principles of logo design discussed include simplicity, memorability, and versatility, emphasizing the importance of color and typography in brand identity. The document also highlights different types of logos, the significance of consistency across marketing materials, and showcases case studies of his work.

Design◦Business◦
Related topics:
Logo Design Essentials• Graphic Design• Graphic Designer•
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Jake Van Ness Graphic Designer and Design Consultant Principles of Good Logo Design
Jake Van Ness is...
Jake Van Ness & is... a graphic designer design consultant
Jake Van Ness is...
15 years in print and design
15 years in print and design Full time independent designer since 2010
15 years in print and design Full time independent designer since 2010 5 time American Graphic Design Award Winner
15 years in print and design Full time independent designer since 2010 5 time American Graphic Design Award Winner Provide marketing and design SOLUTIONS
15 years in print and design Full time independent designer since 2010 5 time American Graphic Design Award Winner Provide marketing and design SOLUTIONS Logo / Identity Brochures Manuals Business Cards Postcards Magazines Direct Mailers Menus Websites
LOGO DESIGN A logo is the MOST IMPORTANT part of your business brand
A Logo... makes you stand out to your consumers
A Logo... makes you stand out to your consumers presents professionalism
A Logo... makes you stand out to your consumers presents professionalism is a summary of your entire BRAND
LOGO vs BRAND
LOGO vs BRAND LOGO = Identifies a business in its simplest form via the use of a symbol or mark. BRAND = The perceived emotional image of a company as a whole.
BUSINESS NAME
BUSINESS NAME CORE VALUES
BUSINESS NAME CORE VALUES MARKETING MATERIALS
BUSINESS NAME LOGO CORE VALUES MARKETING MATERIALS
BUSINESS NAME CORE VALUES BRAND LOGO MARKETING MATERIALS
Types of Logos Symbol or Icon Easy to remember simple but bold
Types of Logos Symbol or Icon Easy to remember simple but bold
Types of Logos Symbol or Icon Easy to remember simple but bold
Types of Logos Symbol or Icon Easy to remember simple but bold Word Mark simple use of typography spells out business or brand
Types of Logos Symbol or Icon Easy to remember simple but bold Word Mark simple use of typography spells out business or brand
Types of Logos Symbol or Icon Easy to remember simple but bold Word Mark simple use of typography spells out business or brand
Types of Logos Symbol or Icon Easy to remember simple but bold Word Mark simple use of typography spells out business or brand
Types of Logos Letter Mark Initials of a business or brand complicated or long names
Types of Logos Letter Mark Initials of a business or brand complicated or long names
Types of Logos Letter Mark Initials of a business or brand complicated or long names
Types of Logos Letter Mark Initials of a business or brand complicated or long names Emblem encased designed more detailed, complicated
Types of Logos Letter Mark Initials of a business or brand complicated or long names Emblem encased designed more detailed, complicated
Types of Logos Letter Mark Initials of a business or brand complicated or long names Emblem encased designed more detailed, complicated
Types of Logos Combination Mark flexibility to use both icon and text or each individually each piece looks as good as the whole
Types of Logos Combination Mark flexibility to use both icon and text or each individually each piece looks as good as the whole
Types of Logos Combination Mark flexibility to use both icon and text or each individually each piece looks as good as the whole
Logo Color Theory Color is one of the MOST IMPORTANT elements of a logo
Logo Color Theory Color is one of the MOST IMPORTANT elements of a logo Color appeals to our subconscious senses and influences our decisions
Logo Color Theory
Logo Color Theory Excitement, Youthful, Bold
Logo Color Theory Excitement, Youthful, Bold Trust, Loyalty, Confidence
Logo Color Theory Excitement, Youthful, Bold Trust, Loyalty, Confidence Life, Renewal, Growth
Logo Color Theory Excitement, Youthful, Bold Trust, Loyalty, Confidence Life, Renewal, Growth Warmth, Clarity, Hope
Logo Color Theory Excitement, Youthful, Bold Trust, Loyalty, Confidence Life, Renewal, Growth Warmth, Clarity, Hope Energy, Playful, Cheerful
Logo Color Theory Excitement, Youthful, Bold Trust, Loyalty, Confidence Life, Renewal, Growth Warmth, Clarity, Hope Energy, Playful, Cheerful Creative, Wisdom, Royalty
Logo Color Theory Excitement, Youthful, Bold Trust, Loyalty, Confidence Life, Renewal, Growth Warmth, Clarity, Hope Energy, Playful, Cheerful Creative, Wisdom, Royalty Balance, Respect, Formal
Logo Color Theory
Logo Color Theory
Logo Color Theory
Logo Color Theory
Logo Color Theory
Logo Color Theory
Logo Color Theory
Logo Typography Avoid commonly used fonts Arial Helvetica Comic Sans Times New Roman
Logo Typography Careful with scripts at small sizes Script Script Script Harder to read Can you read this?
Logo Typography Font needs to fit the overall feel of a business
Logo Typography Font needs to fit the overall feel of a business OR
K.I.S.S. Theory
K.I.S.S. Theory KEEP
K.I.S.S. Theory KEEP IT
K.I.S.S. Theory KEEP IT SIMPLE
K.I.S.S. Theory KEEP IT SIMPLE STUPID
Logo Consistency Keep colors, fonts and proportions the same across all marketing products Train staff and ICs the proper use and display of a business logo Consistency breeds recognition
Remember... Your logo is the FIRST IMPRESSION of your business!
Case Study
Case Study Smart Level Construction Business Cards
Case Study Smart Level Construction Postcard Direct Mailer
Case Study Smart Level Construction Signage and Vehicles
Case Study
Case Study Philly Pet Care Business Cards
Case Study Philly Pet Care Business Card Magnets
Case Study Philly Pet Care Postcards
Case Study Web Site
5 Keys to A Strong Logo 1. Simple 2. Memorable 3. Timeless 4. Versatile 5. Appropriate
Jake Van Ness Graphic Designer and Design Consultant jake@graphicprecision.com www.graphicprecision.com facebook.com/graphicprecision 518-232-8695