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ISPs Like It Hot: How to Warm Up an IP

Warming up an IP address refers to gradually increasing email volume over time from a new IP address that has not previously sent email. It is important for IP addresses used to send large volumes of email to be warmed up correctly to avoid issues with deliverability. A good warm up involves starting with low volumes from engagement lists and gradually increasing over a period of 2-3 weeks until reaching the intended monthly volume. Factors like open and click rates should be monitored during the warm up process.

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ISPs Like It Hot: How to Warm Up an IP Katie Nelson & Aku Desai Senior Technical Account Managers February 11, 2014
Housekeeping • • ReadyTalk Conference Tools Console •View in FULL Screen Mode Questions for Katie and Aku •Ask questions by using the CHAT function •When the presentation begins, you will see the chat box as a floating window to use at any time •Questions will only be seen by the moderators, not all attendees, so • go ahead and ask as many questions as you want! Follow Up •You will get an email with a link to the recording and a copy of all slides
Company Overview • Founded July 2009 $27M venture capital raised Series B closed Jan 2012 • TechStars graduate (Boulder, CO) • 180 employees across 4 offices – CO: Boulder, Denver – CA: Anaheim – Rhode Island, Romania, UK Angel investors include: -Scott Petry (Founder, Postini) -Matt Mullenweg (Founder, Wordpress) 3
Delivering Email at Scale • Serving 100,000+ customers across the globe • Sending over 10 billion emails per month = 2% of the world’s non-spam email • Transactional and marketing email solutions 4
Today’s Speakers Aku Desai Sr. Technical Account Manager aku.desai@sendgrid.com Katie Nelson Sr. Technical Account Manager katie.nelson@sendgrid.com
: [v.] Warming up an IP address means that you start sending low volumes of email on your dedicated IP and then systematically increase your email volume over a period of time.
: [n.] An IP address that is new and has never had any mail sent through it, and therefore has no reputation.
Bad Warm Up  New IP Address  Good Warm Up    New IP Address
Who needs to warm up their IP?
Are You On A Dedicated IP?
Getting Warmer…
160000 140000 Email Volume 120000 Example Schedule: 5 Million Emails/Month 100000 80000 60000 40000 20000 0 1 2 3 4 5 6 7 8 9 10 11 12 Day of Sending 13 14 15 16 17 18 19 20
Who should you start with?
Engagement Data
      
Things can get UGLY. FAST.
Your Reputation Suffers….
“Clean up on aisle email….”
Keep snowshoeing where it belongs…on the mountain!!
Other things to keep in mind…
--- You Betta’ Check Ya Metrics Mate ---
Looking forward… keep it
Takeaways • Every sender is different- talk to your email service provider for more personalized advice • Warm up helps the ISPs get to know you as a sender • We are here to help! – TAMS – Support Team
Learn More Free Guide: How to Warm Up an IP IP Warm Up video
Learn More • SendGrid.com/resources • SendGrid.com/blog
Questions
ISPs Like It Hot: How to Warm Up an IP