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Infographic : Consumer Engagement on Mobile Ads

Consumer engagement on mobile is highest for travel, social media, and retail brands. Video ads are the most engaging creative format, generating over 600% more engagement than the average. Retail brands see peak engagement on Fridays at 11am, while finance brands have higher engagement on Wednesdays and Sundays at 8pm. Engagement is measured as click-through-rate with 100 being the global average.

Marketing◦Mobile◦
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Consumer Engagement on Mobile M�t Engaging Brand Verticals 147 Travel 126 Social Media 122 Retail 113 CPG 112 Technology 109 Automotive 102 Entertainment 102 Food $ Drink tickets M�t Engaging Brand Verticals by Device 101 CPG 225 CPG Smartphone Tablet 135 Travel 203 Travel 122 Social Media 195 Social Media 105 Technology 170 Food & Drink 117 Retail 161 Retail M�t Engaging Creative Formats Video Ads 603 Native Ads 195 Rich Media Ads 160 Banner Ads 101 M�t Engaging Day and �me by Brand Vertical 99 Finance86 Telecom M�t Engaging Content On Mobile www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi Retail 11 am Fri Finance 8 pm Wed, Sun Auto 10 pm Thur, Sun Technology 11 am Sun Food $ Drink 9 pm Sun Engagement is measured as Click-Through-Rate (CTR). The numbers presented are indexed against the 2014 global CTR average, with 100 as base. A score of 153 for a brand vertical means that consumer engagements are 53% higher for brands belonging to the that vertical compared to the global average engagement across all brands. Measuring Consumer Engagement 148 Health & Fitness 1 136 Entertainment 2 135 Games 3 131 Food & Drink 4 113 Social Networking 5 1 2 3 4 5 6 7 8 9 10