IBM
2012/10/06




IBM Smarter Learning V2
Lernmodelle der Zukunft –Social Student
Friedel Jonker, IBM Software Client Leader
IBM Connections and IBM LotusLive as Game Changer in Education




                                                            © 2012 IBM Corporation
IBM Smarter Learning




                       Change the Game !
2                                          © 2012 IBM Corporation
IBM Smarter Learning


IBM is the Social Business Leader




            Now IBM will change the game again
        and will become the Smarter Learning Leader
3                                                © 2012 IBM Corporation
IBM Smarter Learning


IBM CEO Study 2012 -Key sources of sustained economic value



                                       Key sources of sustained economic value
                           Human capital                                                             71%

              Customer relationships                                                           66%

     Products / services innovation                                                 52%

                                    Brand(s)                                 43%

            Business model innovation                                33%

                                 Technology                         30%

                   Partnership networks                          28%

    Data access / data-driven insights                         25%

              R&D, intellectual property                      22%

             Price / revenue innovation                   19%

      Assets (physical, infrastructure)                 15%

       Corporate social responsibility                13%

                Access to raw materials            8%
Source: Q24 “What do you see as the key sources of sustained economic value in your organization?”
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IBM Smarter Learning


IBM CEO Study 2012 –Changing the organization



                                                     Changing the organization


Partnering/collaborating with other organizations                                                               53%

                                         Internal collaboration                                                52%
                                   Decision-making processes                                            43%

         C-suite composition, skills and responsibilities                                             41%

              Management and/or organization structure                                                40%

                                             Governance models                                31%

                                   Values of your organization                      18%

                              Supervisory board composition                      15%




Source: Q19 “To what extent will you sustain or make changes to the following aspects of your organization over the next 3 to 5 years?”
5                                                                                                                                   © 2012 IBM Corporation
IBM Smarter Learning


Agenda



    1 Motivation für den Einsatz von Smarter Learning im Unternehmen


    2 Die „IBM Smarter Learning“ Strategie


    3 Ausgewählte Einsatzszenarien


    4 Das IBM Lösungsportfolio


    5 Beispiele von IBM Referenzen


    6 Weitere Informationen und Ansprechpartner




6                                                                      © 2012 IBM Corporation
IBM Smarter Learning


Agenda



    1 Motivation für den Einsatz von Smarter Learning im Unternehmen


    2 Die „IBM Smarter Learning“ Strategie


    3 Ausgewählte Einsatzszenarien


    4 Das IBM Lösungsportfolio


    5 Beispiele von IBM Referenzen


    6 Weitere Informationen und Ansprechpartner




7                                                                      © 2012 IBM Corporation
IBM Smarter Learning


Kondratiev Innovation Waves and the need to change the game
                                                    Kondratiev Innovation Waves

                         1825                1875                  1925                    1950                1995


                      Cotton,               Railway,            Chemistry,            Automobiles,           Information
                   Steam Engine              Steel              Electrical           Petrochemicals          Technology
              1780 1. Wave        1830      2. Wave     1880    3. Wave       1930      4. Wave       1970    5. Wave      2020

                            Ending of                      Early            Ending of                    Beginning
                          Agriculture Age              Industrial Age     Industrial Age           of the Knowledge Age

               Primary          Land                        Work              Capital            The     Knowledge
                Wealth                                                                       Current
                    of                                                                        Wealth
               Nations                                                                            of
                                                                                             Nations

         Organization           Feudal-                  Property   Hierachy                              Network
                                System                  Management Management                            Leadership

       Konzepte und
          Prinzipien                                                    More about Kondratiev:
                                                                        TUI and IBM Impulscamp 2012
                                                                        http://www-
                                                                        05.ibm.com/de/events/impulscamp2012/
                                                                        praesentationen.html

8                                                                                                                © 2012 IBM Corporation
IBM Smarter Learning


Gartner Hype Cyle for Education, 2011




9                                       © 2012 IBM Corporation
IBM Smarter Learning


Die Veränderung der vier Arbeitsmarktsektoren in Deutschland




                       Erik Händeler „Die Geschichte der
                       Zukunft“ TUI and IBM Impulscamp 2012
                       http://www-
                       05.ibm.com/de/events/impulscamp2012/
                       praesentationen.html
10                                                            © 2012 IBM Corporation
IBM Smarter Learning


The disruptions leading to Social Business & SocialStudent




          Social       Analytics        Mobility           Cloud   Global
                                        Cloud
                          Mobile                  Social
                         Enterprise    Social
                                                  Personal
                                   Business
                           Analytics /       Global
                            Big Data      Markets
                                       Security


11
                                      growth!                      © 2012 IBM Corporation
IBM Smarter Learning

                                 21st Century Student
                                      Expect latest
                           Always      technology   Educationally
                          Connected                  Ambitious
Digitally Literate                                                                         Community
  ‘The Thumb                                                                                Oriented
  Generation’
  Generation’




  In their book, Connecting to the Net.Generation: What Higher Education Professionals Need to Know About
Today's Students, Reynol Junco and Jeanna Mastrodicasa found that in a survey of 7,705 college students in the
                                                      US
  • 97% own a computer, 94% own a cell phone
  • 76% use instant messaging, 15% are logged on 24 hours a day/7 days a week
  • 34% use websites as their primary source of news
  • 28% own a blog and 44% read blogs
  • 75% of students have a Facebook account              Source: Wikipedia
                                          becomes the……..
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                                    21st Century Employee                                     © 2012 IBM Corporation
IBM Smarter Learning


6 Emerging Technologies in Education




                       http://www.nmc.org/pdf/2011-Horizon-Report-K12.pdf
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IBM Smarter Learning


Are we wired for Mobile Learning ?




14                                   © 2012 IBM Corporation
IBM Smarter Learning


Agenda



 1 Motivation für den Einsatz von Smarter Learning im Unternehmen


 2 Die „IBM Smarter Learning“ Strategie


 3 Ausgewählte Einsatzszenarien


 4 Das IBM Lösungsportfolio


 5 Beispiele von IBM Referenzen


 6 Weitere Informationen und Ansprechpartner




15                                                                  © 2012 IBM Corporation
IBM Smarter Learning


IBM Smarter Learning Strategy –Transfering the IBM Social
Business Software and Experience
to Education




16                                                          © 2012 IBM Corporation
IBM Smarter Learning


Agenda



 1 Motivation für den Einsatz von Smarter Learning im Unternehmen


 2 Die „IBM Smarter Learning“ Strategie


 3 Ausgewählte Einsatzszenarien


 4 Das IBM Lösungsportfolio


 5 Beispiele von IBM Referenzen


 6 Weitere Informationen und Ansprechpartner




17                                                                  © 2012 IBM Corporation
IBM Smarter Learning


Einsatzszenarien in Industrieunternehmen - Überblick


Typische Kennzeichen von Industrieunternehmen

     Komplexe Organisationsstrukturen                                    Entwicklung

     Weiträumige Verteilung der Lokationen /
                                                             Marketing                 Produktion
     Fertigungsstätten
     Steuerung der Abläufe durch ausgereifte
     Prozesse
     Viele Prozesse bedingen menschliche               Vertrieb,
                                                                                               Logistik
                                                     Kundendienst
     Interaktionen, die of nur zeitversetzt
     durchgeführt werden können
     Informationsfluss ist sowohl „pull“ als
                                                                                       Instand-
     auch „push“                                              Interne
                                                                                        haltung
                                                             Prozesse
                                                                         Qualitäts-
                                                                         sicherung
         Durch den Einsatz von Social Business &
         Social Learning lassen sich viele interne
         und externe Prozesse rund um Information
         und Lernen effektiver und effizienter
         gestalten
18                                                                                         © 2012 IBM Corporation
IBM Smarter Learning


Einsatzszenarien in Industrieunternehmen –
z.B. Interne Prozesse




                                                                              Entwicklung

                   Marketing: Mehr Online-Produkt- und            Marketing                 Produktion
                    Serviceabstimmungen und weniger
                    Präsenzmeetings




                                                            Vertrieb,
                 Personal: Mehr Online-Schulungen                                                   Logistik
                                                          Kundendienst
                 und weniger Präsenzschulungen
                 (Kostenersparnis)



                                                                                            Instand-
                                                                   Interne
                                                                                             haltung
                                                                  Prozesse
                        Controlling: Mehr aktives                             Qualitäts-
                                                                              sicherung
                        Informationsmanagement in
                        Communities und weniger e-mails




19                                                                                            © 2012 IBM Corporation
IBM Smarter Learning


Agenda



 1 Motivation für den Einsatz von Smarter Learning im Unternehmen


 2 Die „IBM Smarter Learning“ Strategie


 3 Ausgewählte Einsatzszenarien


 4 Das IBM Lösungsportfolio


 5 Beispiele von IBM Referenzen


 6 Weitere Informationen und Ansprechpartner




20                                                                  © 2012 IBM Corporation
IBM Smarter Learning


IBM Lösungportfolio –Social Business & SocialStudent (Drivers)



                                  People
                        Find and Connect with others




                                                                using ANY device and at ANY time
                                                                using ANY device and at ANY time
                              Social Presence
                            See what is happening
                             Information Sharing
                          Co-create and Collaborate

                                   Organise
                       Collaborate in a structured space

                                   Personalise
                       Filter Information to my preference


21                                                           © 2012 IBM Corporation
IBM Smarter Learning


IBM Lösungportfolio –Social Business & SocialStudent (Architektur)




                                                                                 On Premises
                                                                                               Cloud
     Knowledge Worker     Informational Worker (Boundary)   External Partners

                            Universal Access




        Messaging       Communicating         Connecting       Integrating

               Open Standards Architecture
      Business               Information
      Applications           Management

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IBM Smarter Learning


IBM Lösungportfolio –Social Business & SocialStudent (Bausteine)

                                                             Bookmarks
                                                             Save, share, and discover bookmarks
                  Profiles
                  Find the people you need                   Blogs
                                                             Present your own ideas, and learn from
                                                             others
                  Communities
                  Work with people who share common          Files
                  roles and expertise                        Post and share, documents,
                                                             presentations, images, and more

                                                             Wikis
                                                             Create web content together

                  Home page                                  Activities
                                                             Organize your work and tap your
                  See what's happening across your social
                                                             professional network
                  network
                                                             Forums
                  Social Analytics                           Exchange ideas with, and benefit from the
                  Discover who and what you don’t know via   expertise of others
                  recommendations
                                                             Media Gallery
                  Micro-blogging                             Add sizzle by sharing rich media like
                                                             Photos and Videos
                  Reach out for help your social network
                                                             Ideation Blogs
                                                             Create ideas and leverage the crowd to
                                                             develop them

                                                                                           © 2012 IBM Corporation
IBM Smarter Learning


IBM Lösungportfolio –Social Business & SocialStudent (Solutions)


                       Bring Your Own Device              IBM Lotus Traveler
        Mobile         Enable Mobile Workforce            IBM Sametime
                                                          IBM Worklight Mobile
                       Serve Consumer Demands
                       Remove Organisational Boundaries
        Social         Empower Employees                  IBM Connections
                       Foster Innovation
                       Collaboration Console              IBM Lotus Notes and Domino
     Collaboration     Embedded Experience                IBM Sametime
                       Realtime

                       Improve Employee Loyalty
        Web                                               IBM Portal
     Experience        Transform Intranet Experience
                       Drive Self-Service
24                                                                      © 2012 IBM Corporation
IBM Smarter Learning


IBM Lösungportfolio –Social Business & SocialStudent (Mobility)
                        Notes email,
                                        Connections
                         calendar                          Sametime IM & UC         Online Meetings
                                          social
                         contacts

                                                                                      Available for
                                                                 Available
                                                                                      SmartCloud
         Android         Available         Available         (incl Sametime
                                                                                     and Sametime
                                                            Unified Telephony)
                                                                                       meetings


                                                                                      Available for
                                                             iPhone and iPad
                                       iPhone and iPad                                SmartCloud
          iOS            Available
                                        apps available
                                                           apps available - (incl
                                                                                     and Sametime
                                                            Sametime Unified
                                                                                       meetings
                                                                Telephony)

                                                                                      Available for
                          Available                                                   SmartCloud
      Blackberry        via RIM BES
                                           Available             Available
                                                                                     and Sametime
                                                                                       meetings

         Nokia            Available
                                       Available via web
                       Windows Phone                        Symbian Available
                                            browser
                       beta launched


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IBM Smarter Learning


IBM Lösungportfolio –Social Business & SocialStudent (Mobility)

                       Worklight Studio
                       The most complete, extensible environment with maximum
                       code reuse and per-device optimization


                       Worklight Server
                       Unified notifications, runtime skinning, version management,
                       security, integration and delivery


                       Worklight Runtime Components
                       Extensive libraries and client APIs that expose and interface
              ←
                       with native device functionality


                       Worklight Console
                       A web-based console for real-time analytics and control of
                       your mobile apps and infrastructure

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IBM Smarter Learning


IBM Lösungportfolio –SocialStudent




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IBM Smarter Learning


Welcome to the SocialStudent
https://www.socialstudent.com




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IBM Smarter Learning


About Social Student




29                     © 2012 IBM Corporation
IBM Smarter Learning


SocialStudent Training




30                       © 2012 IBM Corporation
IBM Smarter Learning


Agenda



 1 Motivation für den Einsatz von Smarter Learning im Unternehmen


 2 Die „IBM Smarter Learning“ Strategie


 3 Ausgewählte Einsatzszenarien


 4 Das IBM Lösungsportfolio


 5 Beispiele von IBM Referenzen


 6 Weitere Informationen und Ansprechpartner




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IBM Smarter Learning


Ghana Telecom University College




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IBM Smarter Learning


Birmingham Metropolitan College creates „Classroom in the Cloud“




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IBM Smarter Learning


     IBM Connections @




34   34                  © 2012 IBM Corporation
IBM Smarter Learning


Agenda



 1 Motivation für den Einsatz von Smarter Learning im Unternehmen


 2 Die „IBM Smarter Learning“ Strategie


 3 Ausgewählte Einsatzszenarien


 4 Das IBM Lösungsportfolio


 5 Beispiele von IBM Referenzen


 6 Weitere Informationen und Ansprechpartner




35                                                                  © 2012 IBM Corporation
IBM Smarter Learning


Zusammenfassung



     IBM bietet auf Grundlage seiner langjährigen Social Business
     Software- und Anwendungserfahrungen weltweit einmalig eine Smarter
     Learning Lösung auf Basis von IBM Connections –IBM SocialStudent
     IBM SocialStudent kann stationär wie auch mobil eingesetzt werden.
     IBM SocialStudent kann individuell an die Anforderungen des
     Unternehmens angepaßt werden.
     IBM SocialStudent schaft eine neuartige Symbiose von Lernen und
     Arbeiten und erfüllt das Versprechen von effektiverem und
     effizienterem Lernen und Arbeiten.




36                                                                        © 2012 IBM Corporation
IBM Smarter Learning


Ausblick
          IBM SocialStudent is a new solution which was launched earlier this year.

             Due to it's uniqueness and overwhelming interest, SocialStudent is in a state continual
             development and improvement.
             From a roadmap perspective, the next big enhancement will be the integration with
             Websphere portal providing personal dashboards and specific life-cycle management
             experiences.

             There are future plans of making it available through LotusLive Engage.

             There are really 2 models we have for testing SocialStudent.
             The 1st is for approved adhoc users to test and experience SocialStudent at no cost.

             The 2nd is a formal customer PoC treated as a project with specific targets and goals,
             mediated and controlled by us.
             This includes registration, setup, management support, timelines and training. Generally
             it is project based at $1,000p/month (max 50 users, no longer than 2 months)

             If the customer then purchases SocialStudent (IBM Connections), the PoC fee is
             deducted from their purchase.




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IBM Smarter Learning


Weitere Informationen




     http://www-935.ibm.com/services/de/ceo/ceostudy/
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IBM Smarter Learning


Weitere Informationen




     http://www-935.ibm.com/services/us/gbs/bus/html/education-for-a-smarter-planet.html

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IBM Smarter Learning


Weitere Informationen




          http://public.dhe.ibm.com/common/ssi/ecm/en/gbw03078usen/GBW03078USEN.PDF


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IBM Smarter Learning


Weitere Informationen




                       http://www.redbooks.ibm.com/redpapers/pdfs/redp4564.pdf

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IBM Smarter Learning


Weitere Informationen




42                      © 2012 IBM Corporation
IBM Smarter Learning


Weitere Informationen




43                      © 2012 IBM Corporation
IBM Smarter Learning


Weitere Informationen




                       http://21stcenturyskillsbook.com/
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IBM Smarter Learning


Weitere Informationen




                       http://www.the2020workplace.com/
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IBM Smarter Learning




46                     © 2012 IBM Corporation
IBM Smarter Learning


Ansprechpartner -International
           Stephen Langton
           Strategic Director
           Above and Beyond Concepts
                                                         An inclusive
           slangton@abc.za..com
                                                      social business is:
          Simon Vaughan
          IBM Champion
          simon@svaughan.com
                                           Engaged: Values every voice

                                           Transparent: Delivers the right tools and
           For more information about      capabilities to enable individual productivity
           SocialStudent visit:
                                           Nimble: Leverages networks and rich content in
                                           new ways
           www.socialstudent.com
                                        It is also:

                                        • Consistent: Barrier-free across platforms and
                                          applications

                                        • Everywhere: Enables technology to work where,
                                          when, and how it is most effective,
                                          regardless of environmental or ability-based
                                          inhibitors
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IBM Smarter Learning


Fragen?




48                     © 2012 IBM Corporation
IBM Smarter Learning


Legal disclaimer
     © IBM Corporation 2012. All Rights Reserved.
     The information contained in this publication is provided for informational purposes only. While efforts were made to verify the
     completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express
     or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM
     without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any
     other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or
     representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement
     governing the use of IBM software.
     References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which
     IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole
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     All customer examples described are presented as illustrations of how those customers have used IBM products and the results they
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49                                                                                                                             © 2012 IBM Corporation