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Uploaded byFerruccio Martinelli
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How to Structure your Pitch Deck - B4i Template 2025

The document provides a comprehensive guideline for structuring an effective pitch deck, including essential elements such as introduction, problem statement, product/service description, milestones, team, market competition, business model, financial plan, and investment needs. It emphasizes the importance of clarity, conciseness, and visual aids in the presentation, as well as the need to convey the company's unique selling proposition and investment potential. Additional resources for pitch deck creation and benchmarking are also recommended.

Small Business & Entrepreneurship◦
Related topics:
Venture Capital•
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How To Structure Your Pitch. Guidelines & suggestions
Flow - not a slide for your pitch • Introduction • Problem • Product/Service Description • Milestones • Team • Market & Competition • Business Model & Go-To-Market Strategy • Financial Plan • Investment Round & Needs
Presentation guidelines • Present in a clear and synthetic way (no more than 20 slides). • Use big type size (min. 18-20) and write as less as you can, use images & charts when possible. • You don’t need a fancy UX, some of the most successful pitch decks were able to convey concise messages without a strong brand identity (few examples later). • Explain clearly what the company does in the first few slides. • Show why your company is a terrific investment opportunity (milestones reached/growth/market potential). • Show a vision. Make the listener-investor believe in you.
Introduction • Company name & logo. • Define the company/business in one sentence. • “Company presentation for B4i Acceleration/Pre-Acceleration Program - Spring 20XX”.
Problem • What problem you’re solving? • How are your potential customers solving the problem today? • Include data backing your claims. Sources for market research could be: Doxa, Statista, Euromonitor, etc.
Product/Service Description • Which is the Unique Selling Proposition (USP)? • What are the benefits and solutions offered to customers (don’t just focus on features)? • Which are the technological, product and market sustainable advantages? • Show an image, video or a demo of your product, when possible.
Milestones • Yearly and/or monthly revenue trends. • Weekly and/or monthly user growth trends. • Current leads/contracts closed with B2B customers. • Patents and brands registered (if any). • Existing significant strategic customers/partnerships.
Team • Founder 1 name, qualification (+ picture). • Relevant experiences (no more than 2 lines, or logos of previous employers). • Founder 2 name, qualification. • Relevant experiences. • Founder 3 (etc.). • Advisors (if any). • Investors/shareholders (if any).
Market & Competition • Target Market (and its segmentation). • Market dimension (Total Available Market - TAM in €) and growth rate. • Main competitors, barriers to entry, main market dynamics, important competitive factors (competition chart). • External and available market research.
Business Model & Go-to-Market Strategy • How do you make money/acquire customers. • Go-to-market strategy. • Strategies about provisions and production (when applicable/relevant).
Financial Plan • The closer your startup is to product/market fit, the further your plan should look into the future - with a limit of maximum 3 years. • Feel free to keep your projections at 1-2 years into the future: what we are looking for is not a scientifically precise financial forecast, but a sound reasoning from the entrepreneur who is structuring the plan. • Make sure to include revenue and EBITDA indicators, as well as a projection of the most relevant metrics for your business. • If you’re applying for Pre-Acceleration, it is not mandatory to prepare a financial plan. We nevertheless recommend starting to think about it, as it will be a pillar document to support your decisions during the life of your company.
Investments Round & Needs • How much are you raising? If you’re aiming at just the €50k from B4i, no need to include this point. • To do what? (investments planned: Area 1, %/€, Area 2, %/€, Area 3, %/€). • Current cap table. • Other investors interested.
Additional sources and benchmarks for your pitch deck • Lessons From A Study of Perfect Pitch Decks - Techcrunch • The Early Pitch Decks Of 15 Startups Before They Became Billion-Dollar Companies - CBInsights • Sequoia Capital Pitch Deck Template • What should be in my fundraising slides? • https://visme.co/blog/best-pitch-decks/
Got questions? Email us at infob4i@unibocconi.it
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