How do Google and LLMs decide who is an expert?

📖 Brought to you by HumanReach.ai — Organic Growth for the AI Search Era. humanreach.ai How do Google and LLMs decide who is an expert? This presentation explains the key differences between Google's backlink-based authority and LLMs' preference for helpful answers, FAQ schema, and Reddit presence. You will learn: - How Google decides who is an expert (backlinks, domain authority, E-E-A-T) - How LLMs (ChatGPT, Perplexity, Gemini) decide who is an expert (FAQ schema, Reddit, Q&A format) - The key differences between Google and LLMs - What topical authority is and why it matters for both - A 90-day roadmap to build authority for both platforms Perfect for SEOs, marketers, business owners, and B2B brands that want to be cited by AI. 📖 From HumanReach.ai — Helping brands become trusted sources in the AI search landscape. Visit humanreach.ai