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Hand Sanitizer - Brand Management
The document outlines a branding and marketing plan for a children's hand sanitizer product. It discusses establishing a fun, family-oriented brand identity centered around a blue bubble and water drop logo. The brand aims to provide both functional benefits like precise dosing and emotional benefits like happiness. It also discusses developing brand awareness through education, events, and distribution and building brand loyalty through innovation, customization, and contests. International expansion is considered, maintaining a consistent global logo.
![Marketing project1[1]](https://cdn.slidesharecdn.com/ss_thumbnails/marketingproject11-110607070644-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
