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Erica Bogdan, profile picture
Uploaded byErica Bogdan
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Graphic Design + Social Media

The document covers social media benefits, design fundamentals, and how to create effective social media graphics. It provides guidance on branding, logo creation, and sourcing images and fonts for graphic design. Additionally, it discusses ideal graphic dimensions for various social media platforms and mentions alternatives to Photoshop for graphic editing.

Design◦Business◦
Related topics:
Graphic Design•
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HELLO! • The Creative Services Designer at Schipul • Studied Graphic Design at St. Edward’s University • Part-time Sea Monkey Breeder • Hobbies: Illustration, Franklin the Dog, and Etsy
TOPICS WE’LL COVER… • Social Media Benefits • Design Fundamentals • Where to Find Images and Fonts • How to Create Social Media Graphics • Implementing Graphics • Linking to Social Media
SOCIAL MEDIA BENEFITS
PROS OF SOCIAL MEDIA • Free to Use • Quick and Easy Self-Promotion • Connect with Just Your Target Audience • Engage One-On-One with Clients • Create and Build a Strong Identity • Platform for Great Feedback
WHICH TO CHOSE? THERE’S SO MANY OUT THERE
FACEBOOK STATISTICS
TWITTER STATISTICS
MARKETING + DESIGN FUNDAMENTALS
BRANDING • Perceived Emotional Corporate Image As a Whole • The Companies' Core Values • More Than Just Colors, Typefaces, Logo • Is the Foundation Which the Designer Builds Off From • Clear + Consistent Message
IDENTITY • Visual Aspect That Forms Part of the Overall Brand • Branding Standards Manual • Has Set Guidelines To Apply Identity to Visual Elements • Examples of Visual Devices • Signage • Marketing Collateral • Products + Packaging • SOCIAL MEDIA  Yes!
LOGO • Identifies a Business in Its Simplest Form Via the Use of a Mark of Icon • Iconic Logos are: • Describable • Memorable • Effective Without Color • Scalable in Size • Relevant
AUDIENCE + MESSAGE • Who Is Your Target Demographic? • Gender • Age • Location • What Message Are you Communicating? • Clear • Concise • Direct
EXAMPLES OF SOCIAL MEDIA DESIGN
FINDING IMAGES AND FONTS
• Free IMAGES – Make Sure it’s Okay to Use – Ask Artist/Photographer’s Permission – Example: • Compfight.com • Flickr.com • Paid – More Creative Control – Example: • Istock.com • Shutterstock.com
Http://Compfight.com
Http://IStock.com
FONTS • Free – Examples: • FontSquirrel.com • Google.com/WebFonts • DaFont.com • Paid – Examples: • Fonts.com • Houseind.com • Emigre.com
Http://FontSquirrel.com
Http://Emigre.com
CREATING GRAPHICS
GRAPHIC DIMENSIONS • Facebook – Ideal: 180 x 540 pixels • Twitter – Ideal : 1024 x 768 pixels – Content Area: 41 – 108 pixels • LinkedIn – Ideal: 400 x 180 pixels
CONTENT FOR YOUR GRAPHIC • Logo (A MUST!!) • Tagline • Contact Information • Location • Hours of Operation • Image Pertaining to Product • Tab Links Information
ALTERNATIVES TO PHOTOSHOP • Google “Free Alternatives to Photoshop” • My Two Favorites: – Picnik • Picnik.com – Photoshop Express Editor • Photoshop.com/Tools/ExpressEditor
Http://Picnik.com
Http://Photoshop.com/Tools/ExpressEditor
LINKING TO SOCIAL MEDIA
MUY IMPORTANTE
UPLOADING YOUR GRAPHICS
DEMONSTRATION TIME !
QUESTIONS? CONTACT ME : ebogdan@schipul.com