Globalgiving workshop Rwanda Oct 10 2012

Globalgiving workshop Rwanda Oct 10 2012

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  Online fundraising workshop GlobalGivingPresenters Marc Maxson (Innovation Consultant) Moses Kigozi (Uganda country coordinator, Storytelling Project) mmaxson@globalgiving.org mkigozi@globalgiving.org
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  Workshop Outline Intro toGlobalGiving – 20 mins •Online social media fundraising – 1 hr -- coffee/tea break -- •Process of joining GlobalGiving ( nomination  due diligence  open challenge) – 1hr • Hearing from current partner organizations • Storytelling Project – easy monitoring & evaluation 20mins • Trello – simple project management tool 20mins -- Optional after: 1 on 1 consulting –
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  About GlobalGiving GlobalGiving isa charity fundraising web site that gives social entrepreneurs and non-profits from anywhere in the world a chance to raise the money that they need to improve their communities. GlobalGiving connects dedicated individuals who are driving change in their communities (people with big ideas and community leaders) with the generous giving people. We help organizations grow and be more effective. 120+ countries, thousands of NGOs, 282,000 people giving $71million
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  How the onlinegiving process works • Organizations post their project summaries on www.GlobalGiving.org - giving the world an inside look at the project's unique needs and the work being done. • You and your supporters tell people about the project using Internet. • Those people get inspired by you and tell other people. • These people hear about the project, visit the website, donate, and spread the word. • After you reach 50 donations, you become a permanent partner and GlobalGiving includes your project in larger corporate giving and cause marketing efforts. + +
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  How to getyour project on GlobalGiving • Nominate yourself at www.globalgiving.org/non-profits/ • Submit due diligence docs. We work with registered organizations to raise money for specific projects all over the world. GlobalGiving does not provide grants. • Learn to fundraise through people giving - we offer organizations an easy- to-use fundraising and donor management system, fundraising tools and training, and access to our corporate partners and media outreach. • Compete in an open challenge – held four times a year. Your goal is to earn 40 donations and raise $5,000 in 30 days. Next challenge is November 2012. • Post additional projects as a full partner • Automatically get cross-listed on other employee giving websites • Demonstrate your capacity and good reputation to traditional grantmaking funders
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  GlobalGiving in 2011 Overalldonations made through GG to date: $80.6 mn Overall donations made through GG in 2011: $30.1 mn Number of donors to date: 237,246 Projects receiving funding: 5,014 Number of visitors who visit GG.org each week: 30-40K Average YEARLY $$$ per org: $9,000 (Median: $2,400) Countries disbursed to: 120 countries Top Donor Countries: USA, Canada, UK, Australia, India Average donation size: $78 (Median: $25) Top corporate partners: Nike, Dell, Microsoft, HP, Gap, Cummins, Eli Lily, LiquidNet Past Philanthropic partners: Omidyar, Skoll, Rockefeller, USAID, Sall, Hewlett
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  Examples of real results from organizations in Rwanda
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  We try toprovide every organization with value – the best tools, and additional donations from beyond their network of supporters (purple). Fees: We are a non-profit organization, but we need to cover our costs, so we ask donors and organizations to split the 15% cost. Since 2009, about 54% of donors add on something to cover the 15% fee, so organizations typically only pay about 9%. The value of the additional donations (purple) we attract can add more than 15% to an organization’s total fundraising, so in effect they pay nothing and receive more money than they themselves could have collected directly. But our greatest value is the reputation and visibility we provide your organization.
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  Why are these organizationprofiles so different? These guys have been building personal relationships with donors for years. These guys did the open challenge and are still learning how to explain their work in a compelling way.
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  Building relationships Whydo people give?
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  Being social Nobody can attract donors if they don’t first…. • socialize globally (use Internet) • have a compelling story to share • listen to supporters and make them feel like they are part of something big.
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  Video Networking IM photo-share games Blogs Creators podcast twitter dating
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  1 billion Facebookusers 50% of users login daily Most users have >130 friends The average user is connected to 60 groups, events, or causes
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  500+ million Twitter users
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  100% have friends they talkto offline
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  Spend time withyour closest friends, and trust them to connect with their friends for you. 50-75 people these tools only work when you use them with people you know and have a compelling message! 5-10 people
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  Circles of influence thereal world online
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  Network of User High Low
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  inspire
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  engage
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  listen
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  follow-up
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  say thanks
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  Engagement Case Study: HowObama became president through social media
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  from this to this
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  Your friends willbe the first to adopt your message: my cause = our
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  this isn’t ajob, it’s a cause!
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  the message isnot about you
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  change Keep your message simple yes we can
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  Obama 35,000 volunteer groups 2,000 Held 200,000 Events meetings 2,000 official 442,000 videos videos
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  Trust is a mosaic of personal friendships
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  your supporters mustauthor the message some success greater potential
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  Empower your • Additional, personalized biggest support to the most active MyBarackObama.com supporters and community members give them the • Tracking and tools to measurement to identify encourage others and understand their online activism; content developed to meet those needs • Super users were given something “more” than the average user Source: Edelman “The Social Pulpit: Barack Obama’s Social Media Toolkit
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  empower powered!
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  Spam (no personalization)
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  Social media canhelp you build relationships and inspire people to advocate for your cause … if “your” cause is “our” cause Source: “What’s next in media: by Neil Perkin
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  effective messages evolveas they spread: adapted to each audience
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  You must takeaction. Time is your ally We are competing. Give, Donate, Send money now.
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  network ✔ fundraising captains✔ goals ✔ what now? strategy tools
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  resources social media challenge calendar fundraising checklist template emails template press releases http://www.globalgiving.org/getting-started-challenge/
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  website website
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  Try it Out…Creating a compelling message Post about today’s GlobalGiving workshop on your nonprofit’s online platform tonight. Ask yourself: •Who is your audience? •What is your key message? •Does your organization have any personality? (you need to be real to tell a compelling story) •What do you want them to do next? (tell them – this is the call to action)
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  Post a Project: tella powerful story specific simple
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  Where to gofor more training: www.slideshare.net/globalgiving/
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  Joining GlobalGiving
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  Trello: Awesome projectmanagement tool (free)
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  Storytelling: Instant monitoring& learning tools (free) Concept: collect stories using our method and you can create evaluations with benchmarking in minutes.
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  Our Storytelling Projectcan answer these types of questions: X = some social issue, like rape, HIV stigma, sanitation… • What are the root causes of X? • Is X more important than Y to address? • How pervasive is the X in the country? (scope) • How complex is X? (complexity) • What kinds of people (age, sex, location) talk about X? • What organizations address X and in which locations? • What other issues matter to people who care about X? • Of the things communities have seen organizations do to address X, what works best? • Do organizations and the people describe X differently? • Does org A or org B address X with more success? • What are important unmet needs in the community?
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  But our StorytellingProject cannot answer this question: • Is organization A having an impact on X? (sorry, impact is still something we can’t measure- only all those other things that help you achieve better project design) Good uses for story data: • Listening to communities (does your project address the right needs in the community?) • Project redesign (do these stories reveal unexpected ways to try to address some complex social problem?) • More Innovative Grant Proposals – you can make a more compelling case for your new approach if it is supported by story patterns before you try it. • Advocacy – leaders will listen when the people all talk about the same need or problem.
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  Tools let yousee the big picture or drill down to individual stories – this is about patterns, local context, and being “vaguely right” instead of “precisely wrong”.
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  THANK YOU! Contact: Marc Maxson mmaxson@globalgiving.org http://www.globalgiving.org