GIW23 Final Report 2.pdf

Global Intergenerational Week
Report: 2023
2
“I had tears in my eyes hearing about
all the stories of youth connecting
with seniors, and how much that
helped both generations.”
Canadian participant
Photo © Linking Generations
Northern Ireland: Photo
Competition Winner.

Report: 2023 3
Foreword
In 2021, a national campaign across the UK set out to build awareness
around intergenerational practice (IP). Since then, the campaign has
continued to grow and this year welcomed 14 countries from
across the globe to share and celebrate all things intergenerational.
Welcome to the Global Intergenerational Week.
This global campaign is about raising awareness of the power of
intergenerational connections and relationships, and recognising the
benefits they can bring to individuals, families, and communities. In a
post-pandemic world that is too often characterised by division, loneliness,
and social isolation, intergenerational connections can offer a powerful
antidote. They bring together people of all ages, backgrounds, and
experiences, and create opportunities for learning, sharing and growth,
leading to the creation of stronger and more resilient communities.
But Global Intergenerational Week is about more than just celebrating
these connections; it’s about building and strengthening the
intergenerational movement, and ensuring that it’s integrated into
every aspect of our lives. It’s an opportunity for us to coordinate a
global conversation, build networks, and generate awareness around
intergenerational practice and connection. It’s a chance to share
and showcase existing intergenerational projects, inspire new ones,
influence key stakeholders to progress the intergenerational movement
and to share useful resources. Crucially, it’s about recognising that
intergenerational work is not just a nice thing to do – but a an essential
thing to do. An essential part of upstream health policy, an essential
consideration in urban planning and development, an essential
component within educational curriculum. Global Intergenerational
Week is changing the narrative, from IP practice being nice to IP
practice being essential.
Delivering on four key objectives, Global Intergenerational Week 2023
was our biggest and most successful campaign to date and we are
already looking ahead to next year, to see how much further we can
take it. The campaign will be running on the same dates each year
going forward, so see you next year between 24-30th April! For now
though, read on, see what we got up to during the week and learn
about some of the fantastic organisations that we are so proud to have
involved in this campaign.
Yours sincerely,
Alison Clyde, CEO Generations Working Together

Report: 2023
4
Key Quotes
I enjoyed seeing the
enthusiasm of the younger
generation. I think some of
the older generation had
many insightful views on
the topic. Let’s hope we all
learned something valuable.
Irish Participant
I had tears in my eyes
hearing about all the stories
of youth connecting with
seniors, and how much that
helped both generations.
Canadian Participant
It was a lovely
experience and the
young people were
inspirational.
Older Irish participant
The development of
intergenerational spaces allow
us to grow together, feel safe
and share experience and
events. And this is known to
help with learning, loneliness,
physical and mentlal health.
Carol Mochan, Member of
Scottish Parliament
Great to see how
children interact
with older people.
English Participant
It’s important that people of
all ages are more connected
and that everyone has the
opportunity to develop
meaningful relationships
regardless of age, status,
circumstance or ability.
Rhona Mackay, Member of
Scottish Parliament

Report: 2023 5
A Global Effort
Global Intergenerational Week took place from Monday 24th
– Sunday 30th
of April, 2023. Now in its fourth year,
the campaign sought to get as many people as possible involved in a global conversation around intergenerational
practice. During the week, our 14 country leads, and 558 campaign supporters came together, to share their ideas of
intergenerational best practice, showcase their projects and deliver a host of exciting online and in-person activities.
2021
Naonal Campaign
(all online)
2022
Global Campaign
(hybrid – some f2f)
2023
Global Campaign
(hybrid – a lot more f2f)
0 200,000 400,000 600,000
4 countries
324,000social media impressions
11 countries
14 countries
Let’s keep growing!
2024

Report: 2023
6
558Campaign Supporters +198%*
14 Country Leads +16%*
Over 80 countries
reached
Social media
impressions: 539,772 +16%*
Number of events
hosted worldwide: 1,295
766 #GIW23 Hashtags
20
Landmarks lit up across
Northern Ireland, Scotland
and Wales +150%*
Our Global Reach
*compared with 2022

Report: 2023 7
“Can we do this every day?”
10 year-old participant
Wales

Report: 2023
8
Meeting our Objectives
The Global Intergenerational Week executive team agreed on four key objectives and our fantastic
country leads delivered exciting and diverse campaigns to achieve these.
Signpost users,
provide access to
resources and create
a central space to
share ideas and
practice.
Influence key
stakeholders
to progress the
intergenerational
agenda.
Share and
showcase current
intergenerational
projects.
Coordinate a global
conversation, form
networks and build
awareness around
intergenerational
practice and
connection.

Report: 2023 9
Key Quotes
It has been a wonderful
experience. Thank you
for doing your bit for
fairer, more inclusive and
cohesive societies.
Spanish Participant
Lovely fun, enjoyable
and inclusive.
Irish Participant
We need more of this,
and we need everyone
to get involved.
Cabinet Member for
Older Adults in
Gwyned (Wales)
The event we experienced
met our expectations and
the objectives of your
providing a platform for
intergenerational bonding.
Singaporean Participant
Personal encounters
between generations
can shatter [negative]
perceptions – and more
than that, enhance respect
and understanding.
Christine Grahame, MSP
(Scotland)
Very moving,
impactful day
Israeli participant.

Report: 2023
10
2023 Themes
Each day of the campaign explored intergenerational
practice in the context of a different key theme.
This allowed us to examine and demonstrate the
importance of intergenerational practice across a
range of areas and policy domains.
Let’s Raise
Intergenerational
Awareness

Report: 2023 11
Our Global Country Leads
Our 14 country leads delivered a fantastic series of events, each adding their own unique spin to the week
which made for a diverse and exciting campaign. Hear from each of our leads below, about what they got up
to during the week.
Australia:
During Global Intergenerational Week in Australia, a wide range
of impactful activities took place. On the 30th of March, we had
the residents of Encore Apartments and the children of Echoes
Montessori Early Learning Centre in South Australia came together for
a Neighbourhood Day. This special occasion allowed families and
friends to join in the festivities, highlighting the unique bonds that have
formed within the Intergenerational Village established 18 months
prior. Additionally, on the 24th of April, a virtual roundtable discussion
provided a platform for Singaporean and Australian practitioners to
share experiences, insights, and best practices in intergenerational
work. Renowned speakers emphasised the importance of
intergenerational relationships and offered valuable tips for building
sustainable efforts in this field. Another fantastic event was the Gold
Coast Intergenerational Networking Breakfast held on the 4th of May,
which brought together AIIP panelists, members, and participants
interested in intergenerational initiatives organised by the Gold Coast
City Council’s Safe and Liveable Communities Branch. Furthermore,
local operators throughout Australia facilitated friendship activities
between aged care groups and school groups, fostering meaningful
connections and engagement. An exciting project called ‘Pass it On!’
PomPom making involved numerous groups across Australia creating
pompoms with their ‘Grandfriends’ to contribute to a collaborative
video. This was also replicated in several other countries and we are
excited to share the video with you in due course.
Barabara Langford -
Advisory Board Member,
Australian Institute of Intergenerational Practice (AIIP), Australia.
Canada:
Our 8 local LINKages Clubs focused on themed activities
to celebrate the week. We hosted a national webinar on
day two and developed a national working group from that.
The recording went out to 73 partner agencies across Canada.
We ended the week highlighting an MSW thesis research study
entitled, “Stories of reciprocity in intergenerational programs” and got
to watch 5 impact videos made by participants.
Betty Good
LinkAGES, Canada.

Report: 2023
12
Hungary:
In the course of the Global Intergenerational week, two
lecturers, Dr. Zsuzsa Kovács and Barnabás Gulyás, affiliated
with Eötvös Loránd University, successfully hosted and moderated
a program. The workshop centred around the experiences and
recommendations derived from a pilot program created in
collaboration with international partners as part of the Erasmus+60
project. Furthermore, Dr. Emese Schiller had the opportunity to
host and moderate a captivating session in which students from four
different nations, spanning various generations, gathered to exchange
their intergenerational learning experiences. The event, known as the
Mix and Mingle, transcended borders, bringing together participants
from Hungary, Scotland, Singapore, and Australia, totalling over 30
attendees. During this gathering, participants enthusiastically shared
their intergenerational learning experiences, engaging in discussions
about opportunities and strategies to overcome potential barriers of
mixed-age initiatives.
Emese Schiller
Eotvos Lorand University, Hungary
England:
Across England, Global Intergenerational Week 2023 was
celebrated widely through a variety of virtual and in-person
events, led by a range of organisations. We organized three exciting
events as part of our mission to promote intergenerational connections.
First, we held a storytelling workshop, bringing together local children
and older community members, which attracted 23 attendees.
We also recorded and launched an insightful ‘In Conversation with ...’
session featuring a local charity, exploring the concept of good faith
in intergenerational practice. Lastly, we presented ongoing research
on our parks and recreation project, highlighting the collaboration
between children and older community members. These events
sparked meaningful conversations and reinforced our commitment
to intergenerational harmony. Our co-leads at Apples and Honey
Nightingale put on a fun-packed week of intergenerational events,
each day hosting a creative and inspiring new event.
Sue Read
Beth Johnson Foundation, England.
Our co-leads at Apples and Honey
Nightingale put on a fun-packed week of
intergenerational events, each day hosting
a creative and inspiring new event.

Report: 2023 13
Ireland:
In Ireland, a wide range of activities were organised by
DCU’s Age-Friendly University, fostering connections, and
promoting understanding between different generations. The festivities
kicked off with an Intergenerational Paintalong, where grandparents,
parents, and children joined forces to reproduce a painting of
Kildavnet Tower on Achill Island. Another key event was a discussion
on ageism and intergenerational practices, enabling older and younger
participants to share diverse perspectives and address age-related
stereotypes. Ageism was also explored in a discussion on financial
literacy and age disparities in finance services and insurance. Amidst
the serious discussions, there was also room for joy and laughter
with a games night and other creative activities that brought together
participants of all ages! These activities provided an opportunity
for intergenerational bonding and fun and encouraged different
generations to interact, collaborate, and create memories together.
Other events took place in Dublin City University, such as a fun
interview between older and younger people about living and learning
in Dublin or the launch of a sociology pamphlet “Reframing an Attitude
to Ageing”. However, activities were also run by other organisations
around the country, including webinars, roundtable discussions and
arts and crafts workshops.
Solveig Frugier
DCU Age-Friendly University, Ireland.
Israel:
We held a successful intergenerational conference where the
goal was to bring to attention, the intergenerational world and
the magic it contains! Another goal was to create connections
between the participants to cooperate on local projects. In this even we
had a few prominent speakers among them Prof. Liat Ayalon, who spoke
about agism, Gil Schliesser, the nursery teacher starring in the Israeli
equivalent show to “Old people’s home for 4 years old”. The day ended
with an artistic part by 2 dancers (one hearing and one deaf)
“connecting two worlds”. Our audience were personnel from the
ministry of education, local municipalities, nursery teachers, senior
residence managers, seniors and even kids!
Sharon Walker
Kesher Ben Dori, Israel.
Mexico:
During the GIW, different events were held in Mexico City to
promote intergenerational work. There were talks, games
and different gatherings in which young people, university students
from the Universidad Iberoamericana and two foundations that
provide assistance for the elderly (Fundación Bringas-Haghenbeck and
Fundación de Ayuda para la Ancianidad) participated.
Likewise, we had a virtual event in collaboration with Spain in
which representatives of both countries presented the different
intergenerational projects that are being carried out in each country.
Finally, we did a collaboration with Wales in which we made some
videos in which we interviewed people of different ages to learn about
their different perspectives on life. This collaboration had the objective
of reducing the prejudices that exist in each country about the elderly.
Constanza Araujo Nagore
CorimAZ, Mexico

Report: 2023
14
Northern Ireland:
During Global Intergenerational Week 2023, nine councils
celebrated with us by lighting up their buildings in pink,
symbolising unity and age-connectedness. The campaign gained
traction on social media, with councils actively posting about
their participation. Additionally, the GIW23 photo competition, in
collaboration with COPNI (Commissioner for Older People Northern
Ireland) and NICCY (Northern Ireland Commissioner for Children and
Young People), received 28 impressive entries! To further promote
intergenerational engagement, LGNI and its partners, such as Twinkl
and the Soil Association, created valuable resources that facilitate
meaningful interactions between different age groups.
The Commissioner for Older People’s visit to an LGNI project garnered
significant press coverage, bringing attention to the importance of
intergenerational connections. The campaign also featured engaging
online events, including the opening and closing ceremonies, as well as
a UK partner event in collaboration with Generations Working Together
and the Association for Public Health. Together, these efforts inspire
and encourage intergenerational collaboration, fostering understanding
and appreciation across generations in Northern Ireland.
Vicki Titterington
Linking Generations
Northern Ireland.
Scotland:
In Scotland, we sought new and engaging ways to get as
many people as possible thinking, engaging and participating
in intergenerational activities. We created an ‘Intergenerational Photo
Diary’, which encouraged groups to complete one intergenerational
‘challenge’ each week in the four weeks leading up to GIW and
document this. We encouraged groups to host an intergenerational
‘Mix and Mingle’, of which 18 were registered. We hosted five online
discussions across the week, and contributed to several more.
Many of these can be accessed on our Vimeo. We were delighted to
have a member’s debate hosted in Scottish Parliament by Christine
Grahame MSP, which saw five politicians from different parties
recognise and discuss the importance of intergenerational practice.
We also had three town halls across different council areas lit up pink,
to celebrate GIW23. Finally, the team at GWT visited over 10 national
projects across the week, inviting MSPs and councillors to attend, to
witness the value of intergenerational connections.
Ruairidh Smith
Generations Working Together, Scotland.

Report: 2023 15
Singapore:
As the Singaporean country lead for the Global
Intergenerational Week 2023 campaign, we have been actively
engaging with our community through various online and social
media platforms. We have shared captivating Global Intergenerational
Week-related content and heart-warming intergenerational
bonding-related content, sparking conversations and promoting the
importance of intergenerational connections. To foster in-person
interactions, we organised an intergenerational bonding event where
participants signed up in pairs, such as mother-child or grandparent-
grandchild, and engaged in a series of bonding activities followed by a
meaningful dialogue session. We also had the pleasure of hosting
a mix and mingle event with Scotland, Australia, and Hungary,
creating an interactive platform for sharing intergenerational insights
and experiences. Additionally, we had the opportunity to present
our work at a virtual webinar with Wales, where the focus was on
intergenerational partnerships.
To further capture the essence of intergenerational bonding,
we filmed a series of street-style videos and conducted expert
interviews with speakers who shared their perspectives on this
important topic. Collaboration with Wales continues as we work
together on a creative aging competition, extending the deadline
until August, and actively promoting the competition through various
publicity posts. Through these diverse activities, we are proud to
celebrate intergenerational connections and inspire Singaporeans to
embrace the power of intergenerational bonds.
GenLab Collective and Gerontological Society of Singapore
Spain:
Prior to the Week, we translated all the materials into Spanish
and shared them with our partners who participated during the
week. In the four weeks prior to the campaign the CINTER participated
in the Photo Diary Challenge and contributed at the opening and
closing ceremonies.
We coordinated a virtual intergenerational meeting between the
participants of the Harmony project and participated in a virtual
meeting with Mexico to talk about intergenerational projects and
initiatives in each country. The first Edition of the intergenerational
ambassador awards was held at the Faculty of Political Sciences and
Sociology of the University of Granada, headquarters of the Chair, in
an exclusive Gala, which was attended by different institutional and
business representatives of the Andalusian community. At the CINTER
(Intergenerational Reference Centre) we delivered intergenerational
activities each day dedicating each of them to the specific themes.
Every day on social media we shared intergenerational initiatives being
carried out across Spain by the public or private entities, associations
and care centres.
Carolina Campos
Macrosad Chair in Intergenerational Studies
at the University of Granada, Spain.

Report: 2023
16
Sweden:
Since intergenerational work is rare here in Sweden, our main
goal was to raise awareness and highlight the importance of
bridging the gap between generations. We focused on showcasing our
two intergenerational projects on social media; one where children in
preschool and seniors living in a nursing home (within the same facility
as the children) are engaging in joint weekly activities, and the other,
where neighbours in a tenant association and housing cooperative
in Lund, get together on a regular basis based on common interests,
such as card games and baking. Maria, the co-founder of Generation
Marianne, held a face-to-face workshop for the neighbours to inspire
and kick start the interest groups.
We also highlighted other companies that want to facilitate
intergenerational work and create opportunities for generations to
meet in their everyday lives.
Maria Carlander
Generation Marianne, Sweden
USA:
Throughout the United States, the Global Intergenerational Week
2023 campaign boasted an array of virtual and in-person events
organized by a diverse range of organizations committed to fostering
intergenerational connections. From intergenerational shared sites
to advocacy organizations, arts and culture non-profits, and religious
institutions, a wide range of stakeholders came together to celebrate
the power of intergenerational relationships. These events served as
vibrant platforms where individuals of different ages, backgrounds, and
experiences united, exchanging wisdom, and creating lasting bonds.
The energy surrounding the campaign was further amplified by the active
participation and engagement of supporters and various individuals and
organizations from across the country on social media. Their enthusiastic
contributions showcased the widespread recognition of intergenerational
practices as a powerful catalyst for positive social change. Together,
through a collective commitment to intergenerational collaboration,
we championed a future where generations intertwine, learn from one
another, and co-create thriving communities.
Chelsea Mason
The Eisner Foundation, USA
Wales:
This year we felt it was important to prioritise face-to-face
events after having to resort to primarily online engagement
in recent years, due to the pandemic. Working closely with our
partners across Wales, we engaged in numerous conversations,
sharing stories of success and celebrating the transformative power of
intergenerational practice. We were thrilled to witness the enthusiasm
and commitment from organisations and individuals who were eager
to join us in creating intergenerational connections. For us, Global
Intergenerational Week is more than just a week-long event; it’s an
opportunity to initiate important discussions, and plan for a future
filled with intergenerational activities throughout the year!
Mirain Roberts
Bridging the Generations, Wales.
Working closely with our partners across
Wales, we engaged in numerous conversations,
sharing stories of success and celebrating the
transformative power of intergenerational practice.

Report: 2023 17
Photo Diary Entries:
Our Intergenerational Photo-Diary Challenge ran
for the four weeks leading up to GIW23 and asked
participants to complete a different intergenerational
task each week. Amazing relationships were built
and the reflections were so inspiring to read.
Here are just a few examples below!
“It is encouraging to be able to think together
and change stereotypes for even our own
aging process.”
Mexican participant
“I really enjoyed the [session]; it strengthened
my belief that together we are stronger and
can learn so much from each other of different
generations”
Irish participant
“Personal encounters between generations can
shatter [negative] perceptions – and more than
that, enhance respect and understanding.”
Christine Grahame,
Member of Scottish Parliament

Report: 2023
18
Building Light-Ups
During the week we saw 20 buildings lit up in pink across the UK, to mark Global Intergenerational Week.
Below are four beautiful examples.
Scotland
Northern Ireland Northern Ireland
Wales

Report: 2023 19
Inspiring messages from across the world

Report: 2023
20
Executive Team:
Scotland – Generations Working Together (GWT)
England – Beth Johnson Foundation
Northern Ireland – Linking Generations (LGNI)
Wales – Bridging the Generations
Country Leads:
America – Generations United (GU) and The Eisner Foundation
Australia – Australian Institute for Intergenerational Practice (AIIP)
Canada – LINKages
Hungary – Eotvos Lorand University
Ireland – Dublin City University (DCU)
Israel – Kesher Ben Dori
Mexico – CórimAZ
Singapore – GenLab Collective and Gerontological Society of Singapore
Spain – Macrosad Chair, University of Granada
Sweden – Generation Marianne
For more information about what went on in each country during
Global Intergenerational week 2023, visit our detailed ‘Global Partners
and Events’ webpage, where you will find a breakdown of activities in
each country!
If your country is not yet involved and you would like to join the
celebrations in 2024, contact Ruairidh@gwt.scot

Report: 2023 21
“We need more of this, and we
need everyone to get involved”
Cabinet Member for Older Adults
in Gwyned (Wales).

Gracias
Köszönöm
Tack
Diolch
Go raibh maith
Agat
Terima kasih
Tapadh leat

GIW23 Final Report 2.pdf

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