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Future of Pieces | 2018 Trends by Adi Yoffe

The document discusses how modern technology and consumer behavior in a wealthy world have led to a trend of minimal consumption and hyper-personalization, with individuals more reliant on algorithms for decision-making. This has created a paradox of abundance where consumers only perceive and choose small pieces of the vast reality around them. The need for trust in sources of these offerings is emphasized, suggesting a shift toward innovative and reliable brands, including the potential for blockchain technology to gain prominence.

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It is a wealthier world than we’ve ever known. We live in a world of excess.
productspeople possibilities content screen information We have more of everything
The world was never as crowded 1. Projected. Source: U.S. Census Bureau, International Database. Total Population of the World by Decade, 1950–2050 (historical and projected) 1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2,556,000,053 9,346,399,468
Technology offers its services in order to make our lives easier, and help us survive through this wealth and prosperity. It does that by letting algorithms decide for us.
According to the minimum consumption principles, choosing from the wealth is a choice we make based on functional benefits relevant to the time of the purchase or use. In our 2014 prediction, we discussed these choices and decisions. We called them minimum consumption trends.
As long as it saves me time, money or effort. Those are benefits I comprehend, therefore, I will cooperate with the algorithm that assists my decision making, over and over again.
Technology enables us to create optimization and personalization in a world of excess.
Consequently, we are managed by algorithms that narrow down our possibilities, while feeling as if all options are available and we are free to choose. 1336 1548 1859 2290 2774 3305 3879 4479 2014 2015 2016 2017* 2018* 2019* 2020* 2021* Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars) source: STATISTA
Action time shortens, our patience decreases, content shrinks, and the distance between the manufacturer and consumer and contact between diminishes.
A sole glimpse is sufficient to authorize actions.
Wenarrow ranges. Narrow actions. Narrow sizes. Everything becomes smaller. Source: https://www.casagrandelaboratory.com/portfolio/tikku/
As part of this process, some things completely disappear.
And become ghosts or shadows…
Even reality is slowly disappearing. We are barely able to recognize what is true and what is not.
We can no longer see the big picture. It is too big, but mainly over-crowded with details.
Living in a world of wealth is deceiving less of the world, less of existence, less of everything.
We really only see bits and pieces of reality
And consume only a piece of something. Pieces of complete things.
A piece of content
A piece of information
A small and immediate piece of time
A piece of education
A small piece of a product
Micro ingredients
Pieces of products become actual products Source: https://space10.io/
Or a piece of a thing that can exist without hierarchy
From minimal consumption we evolved into the next level: the minimalism of things. A piece of something. Small, Narrow, minimal.
Things that fit an exact moment
The aggregation of pieces of things created a constant feeling of unlimited wealth. Of true excess.
In a world of endless possibilities, we don’t have the ability to see or understand everything around us. So, we choose a piece.
The future of pieces is based on two components: The ability to display a lot of pieces, and the ability to offer the most accurate and precise one amongst them. Or to offer the consumers an option of assembling together the pieces they need. 1 2
Corporates and entrepreneurs will need to adapt to consumers and create “pieces” from their products or services they are selling.
The future is headed towards a standard of a hyper-personalization, in which the consumer wants to get the most relevant piece for him, in the right moment and in a specific context. Consumers want to control the process of assembling and disassembling pieces, which is why they'll prefer to choose their own pieces from a variety of possibilities.
The source where the pieces come from should be trustworthy in the eye of the consumer. It doesn’t need to be a familiar brand or platform. In an era when the well-known technological platforms are under scrutiny and criticism, consumers will look for the most reliable source from which to purchase. On the one hand, this is an opportunity for 'traditional' brands and products to lead trustworthy, innovative moves; and on the other hand, it's an opportunity for blockchaintechnology to expand to new industries.
Want to understand how these trends affect your business? Contact us and we will bring the relevant piece for you
Our trends predictions 2013 Consumer Hives 2014 Minimal Consumption Trends 2015 Future of Temporary & the Nomad Consumer 2017 Future of Caving 2018 Future of Pieces >
Future of Pieces | 2018 Trends by Adi Yoffe