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Evolving in a new Data economy

This document discusses Acxiom's evolution from traditional data sources like telephone directories to today's wide range of data sources. It outlines Acxiom's capabilities in data identification, matching individuals to data from various sources, and activating data for marketing across different channels. The document promotes Acxiom's large consumer profile database, leadership in data security and privacy, and role in connecting partners through its technology platforms and global data coverage.

Marketingâ—¦
Related topics:
Predictive Modeling•Email Marketing Insights•
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©2016 Acxiom Corp. Confidential 1 EVOLVING in the new data economy
©2016 Acxiom Corp. Confidential Old sources Telephone directories Property data Transaction RFM Segmentation system 2 Today’s sources
©2016 Acxiom Corp. Confidential Data Proliferation 3
©2016 Acxiom Corp. Confidential PII Cookie Community Device Creating the Problem of Identification 4
©2016 Acxiom Corp. Confidential Add slide showing the who (25-29, single, no children, wearables, travel, etc.) 5 PII Cookie Community Device Age: 25-29 Acquire insights International traveler Fitness tracker Home Owner
©2016 Acxiom Corp. Confidential Connect to an individual PII Cookie Community Device Entity Resolution Match Network Online Publishers Addressable TV Partner Network 6
©2016 Acxiom Corp. Confidential Data Governance Data Onboarding Data Ingestion Data Partnership Ethical & Privacy Compliant 7
©2016 Acxiom Corp. Confidential Activate Data in Marketing Ecosystem CRM & DATA PROVIDERS DATA MANAGEMENT PLATFORMS MEASUREMENT VIDEO MOBILE WEBSITE OPTIMIZATION MEDIA PLATFORMS SEARCH ADDRESSABLE TV PREMIUM PUBLISHERS 8
©2016 Acxiom Corp. Confidential Acxiom History • Leader in Data - 200mm US consumer profiles - 1900 attributes - 4000+ modeled data points • Leader in security, safety, privacy - Industry’s first Privacy Officer • Leader in connectivity - Live Ramp - Acxiom TV Founded in 1969, Acxiom is an enterprise data, analytics and SaaS company. Acxiom leverages the power of data to strengthen connections between people, businesses and their partners. 9
©2016 Acxiom Corp. Confidential The Company We Keep *All logos listed herein are the property of their respective owners. Automotive / Distribution Retail Travel / Entertainment Media / Communications Financial Services Technology Insurance / Healthcare Investments 10
©2016 Acxiom Corp. Confidential Acxiom’s 3rd Party Data Stack Proprietary Methods & Tools EXTERNAL VALIDATION Measured against Campaign Performance, Quality Studies, Multiple Client Feedback, etc. DATA DECISION LAYER Recency. Precision. Contributor Niche. Compilation Method (Purchase vs. Self Reported) ABILITEC® Data Integration, Data Quality & Linking, Recognition 100’s of RAW DATA SOURCES Multi-Vendor Sourced, County/State Records, Surveys, Purchase Data, Subscriptions, Partner Community, etc. (Fragmented, Dirty, Incomplete) INFOBASE® 1,500+ Elements for 260MM Individuals in US AUDIENCE PROPENSITIES™ 5,000+ Models for Retail, Financial Services, Auto, Entertainment, Technology, etc. LEARN ANALYZE ENHANCE BUILD RECOGNIZE SOURCE PERSONICX LIFESTAGE® 70 Predefined Segments of Similar Households and Behaviors for 162MM Households in US. GROUP 11
©2016 Acxiom Corp. Confidential New World of Data 12 The interactions between these entities are creating new types of smart applications and services. SENSORS + CONNECTIVITY+PEOPLE+ PROCESSES Smart Home products Activity trackersConnected cars Smart outlets Parking sensors
©2016 Acxiom Corp. Confidential Lighting Up the World’s Data 13
©2016 Acxiom Corp. Confidential Future of a Persistent Identifier 14 Secure Key Exchange Supply chain management Healthcare MarketingGovernment
©2016 Acxiom Corp. Confidential Data as a Service (DaaS) All about predictive data Locating and curating thousands of data sources Recognizing, validating, authenticating every particle of data Ability to port audiences anywhere in the ecosystem instantly and securely A secure marketplace where all data can be evaluated, combined with permission, traded against a common audience currency 15
©2016 Acxiom Corp. Confidential Analytics, Measurement and Modeling Explore evolving data and nimbly adapt to changing requirements 16
©2016 Acxiom Corp. Confidential Audience Cloud Self-serve tool to search, size and distribute validated audiences 17
©2016 Acxiom Corp. Confidential Data is the logical bridge from TV to online Even if execution is not addressable, granular data can enhance planning and measurement Reach extensions from TV->online and online-> TV are possible today Addressable TV 18
©2016 Acxiom Corp. Confidential Europe, Middle East, Africa Americas Asia Pacific Data for 50+ countries Touchpoints: • Mobile • Media consumption • Offline Acxiom Global Footprint 19
©2016 Acxiom Corp. Confidential Acxiom Partnership Vision 20 Curated data from Acxiom Better identification/ recognition with AbiliTec Measurement, analytics and modeling with Partner Analytic File Addressable TV Targeting and digital distribution with Audience Cloud
©2016 Acxiom Corp. Confidential Any questions? Thank You! 21