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Evaluation 3

Bauer Media Group would be well-suited to distribute the author's proposed hip hop magazine called "Bass Junkie". Bauer already has a large portfolio of credible print magazines across many genres. While none currently focus on hip hop, distributing a new genre would fill a gap in their offerings. Bauer also has expertise in music through its radio stations and television channels, demonstrating knowledge of genres that would help distribute Bass Junkie effectively. Their extensive multimedia presence would help expand the magazine's audience and increase awareness of the niche genre of hip hop in the UK market.

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3. What kind of Media Institution might distribute your media product and why?
BAUER MEDIA GROUP "We have more than eighty influential media brands, spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Kerrang and 4Music. Our business is built on millions of personal relationships with engaged audiences. We connect people and communities with compelling and quality content, whenever, wherever and however they want."
I feel the best institution to distribute my magazine would be Bauer Media Group. They already have a large portfolio which is made up of many credible print media brands such as Q and Kerrang magazine; despite these being of a different genre and opposite styles to Base Junkie, I feel this provides a gap in the market for a hip hop magazine such as my own to become successful through effective distribution by this company. Due to their being no similar products to my magazine being distributed y Bauer currently, I feel this is an advantage as it develops the media range and is not similar to other models of print media, presenting originality and broader ranges. I feel Bauer Media Group would be a good distributer for my magazine and be beneficial through its distribution networks and systems spreading all over Europe, allowing a broader audience than intended as my magazine can be marketed in a range of areas, appealing to wider audiences and potentially attracting them and positively impacting sales. Bauer also own a radio station broadcasting music nationally, showing the group have knowledge of music and genre's which would enable them to have understand and be able to distribute Bass Junkie effectively despite it being of a genre which differs from the current brands being distributed by them.
As well as Bauer Radio the group also have a 50% stake in British television; channels are all music related, examples include: 4music, The Box, Smash Hits, etc. This provides further evidence supporting that Bauer have clear expertise within the music industry which would be useful for the company I wish to distribute my product to have knowledge on as they can reflect this in effective, appealing and engaging market campaigns and distribution to stores and customers. This level of expertise would enable me to price Bass Junkie at £3.99 (a relatively high end price for most monthly music magazines) as they would ensure good quality and high standard distribution in a way that would influence the audience's decisions to purchase.
The extensive media sources which Bauer are largely involved with provide me with the potential to expand into different markets and broaden my target audience as my media product could develop into a success through the radio station and television advertisements, etc. Q and Kerrang are the only two print media types being distributed by this group at present, it gives me the opportunity to fill the gap in the market. As there are no hip hop magazines being distributed by Bauer Media and in the UK at this time, my genre could be interpreted as a relatively niche one which has a limited UK audience- this is something which has the ability to change if distributed by this company as it would raise audience awareness and interest potentially. (Hip hop is a loved and extremely popular/successful genre in America.) This may create further success for the Bauer media group as Bass Junkie becomes a recognised, credible and successful brand of magazine. Large readership is generated by the group through the effective circulation worldwide.
I would wish for distribution to be carried out in the original way: displayed and stacked on magazine shelves inside stores, offering the option of postage for customers subscribed to the magazine. Also, as technology is becoming increasingly advanced and used by the population on a regular basis, I feel an effective way of distributing the magazine and engaging with customers would be to distribute online as well as designing a Bass Junkie app downloadable on smartphones for the target audience to use to their advantage and easily access at the touch of a button. The target may like online distribution as they would be familiar on how to use the modern day technologies and find this method more easily accessible. Related to media consumption of target audience (UK Tribes.)
Product placement within my magazine would be based around my research carried out on the target audience (audience profile and audience research) as well as target audience trends and identification research on UK Tribes. Brands/ fashion labels and artists/bands that feature in my audience research would allow me to gain ideas of what types of products are most appropriate and appealing to the target audience to feature inside Bass Junkie. For example, information related to Drake and/or Iggy Azalea (such as upcoming tour dates or new album releases, etc.) would be suitable to appear inside the magazine as the two example members of my target audience included these hip hop styled artists as their favourites, interesting and appealing to them as a result of featuring the artists within an issue. Also, clothing brands such as Obey, TDE, Dope Chef etc. would be relevant and suitable inside my magazine- whether it is worn by a model/ artist or displayed entirely for advertisement purposes as these are classed as mainstream and therefore would fit in with the genre and themes. Using well known and loved brands would help promote the magazine to the target audience, due to being a new released magazine in the print media market, it would therefore encourage sales and increase revenue and success for Bass Junkie in the future leading to success.