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Disrupt or Decay: 5 Natural Forces Shaping Your Brand

The document discusses five natural forces that influence brand identity, emphasizing the importance of amplified experiences and emotional connections. It highlights trends among millennials, innovations in branding, and the necessity of engaging in conversations with customers to foster co-creation of value. Ultimately, it advocates for brands to adapt by embracing social dynamics and distinct differentiation strategies.

Marketing◦Business◦
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DISRUPT OR DECAY? 5 NATURAL FORCES SHAPING YOUR BRAND Presented by Justin Foster
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay INSIDE EVERY BRAND IS A TRUTH WAITING TO BE AMPLIFIED. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
PRESSURES OLD AND NEW
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay OPT-IN OR OPT-OUT. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
MMMM… BACON!
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
WHAT BRANDS DO YOU ADMIRE?
5 NATURAL FORCES
SOCIAL IS ALWAYS ON TREND #1
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay AMPLIFIED EXPERIENCES. AMPLIFIED EMOTION. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay DON’T BE A JERK. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
WHAT IS A NEW BEHAVIOR FROM THIS TREND?
EVERYTHING IS ART TREND #2
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay LAW OF ATTRACTION. MIRRORING VALUES. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
BEAUTY + FUNCTION
WHERE IS THE ART IN YOUR BRAND?
MILLENNIALS ARE NOW TREND #3
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay HIGHLY INDIVIDUALISTIC. HIGHLY SOCIAL. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
PURSUERS OF HAPPINESS, MEANING, CONNECTIONS.
HOW IS THIS GENERATION DIFFERENT AS LEADERS?
INNOVATORS ARE EVERYWHERE TREND #4
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay DIFFERENT = CULTURE. DIFFERENT = VISUAL. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
BREAK THINGS
WHAT ARE YOU DOING THAT’S ATTRACTIVE TO INNOVATORS?
HUMANIZATION OF EXPERIENCES TREND #5
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay EMOTIONAL CONNECTION. VISUAL CONNECTION. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
EVERYTHING HAS U.I.
WHAT ARE PEOPLE SAYING ABOUT THE EXPERIENCE?
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay FOSTER’S 5 COMPETENCIES OF MODERN BRANDING @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
BELIEF-BASED MESSAGE
LAW OF ATTRACTION
Created with Haiku Deck REPEATABLE DIFFERENTIATION
LEADER MODELING
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay AMPLIFICATION SYSTEMS
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay We believe if you want to change your business, change the conversation. Leaders of Social Brands co-create value with employees and customers by leading conversations. Are you participating in these conversations? Let’s keep the conversation going. @fassforward @fosterthinking For more on Social + Business contact Maria Zorzos, our Chief Growth Officer: maria@fassforward.com 914-738-7200 fassforward.com