DFA Social Media Class at AgConnect 2013

DFA Social Media Class at AgConnect 2013

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  SOCIAL MEDIA 101 Getting Started Jan 2013
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  2 Don Schindler • Grew up on family farm in southeast Missouri • Submariner • Mizzou / ND grad • been working the internets since 1999
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  SOCIAL MEDIA Clickto edit Master SUCKS! title style Click to edit Master text styles
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  Kids adopted it Ipsumlorem dolor sit amet first.
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  5 It’s not easy. http://www.flickr.com/photos/twon/2291999837/sizes/o/in/photostream/
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  Real-Time Forever • Face-to-Face,instant message, and cell phone are real time Real-Time Forever communications but they are also fleeting. • Social Media is real-time communications that can be permanent and spread virally. • Should that scare you? Scares me. • But that doesn’t mean you shouldn’t use it.
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  YOUR AUDIENCE HASAN AUDIENCE AND THEIR AUDIENCE TRUSTS THEM OVER YOU. HOW MANY PEOPLE KNOW THAT HE REALLY DISLIKES BEING HERE?
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  8 HOW TO GETSTARTED First things first
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  Who R U? •To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank). • To the dairy industry, Don Schindler is a thought leader and producer of creative marketing and communications solutions delivered through digital technologies.
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  Brand Statement • Whatare you known for? • What do you want to be known for? • How will this benefit my farm?
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  12 What does your digital presence looklike?
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  KNOWLEDGE BLOG - OUT OF MY HANDS • KNOWLEDGE • SPEAKER -OUT OF MY MOUTH
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  Click to editMaster title style Click to edit Master text styles
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  Click to editMaster Who do you know and how well? title style Click to edit Master text styles
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  Twitter Handshake? Click toedit Master title style Click to edit Master text styles
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  Click to editMaster <A HREF=“DON KNOWS” TARGET=“_BLANK”>DON KNOWS HOW TO TALK THE TALK”</A> title style Click to edit Master text styles
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  18 Your Website/Blog isYour Planet
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  19 Lead everything backto your website Email Assoc. Search Websites Google Linkedin Adwords Twitter Youtube Facebook Blog / Photo Website Sites
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  20 Why blogs? • SearchEngines love blogs • Easy to set up • Add photos, videos, text • Comments/Feedback • Easy to share • Easy to be mobile • Reveal your personality
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  21 Onscreen workshop • Howto set up a blog • How to post • How to do a page
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  23 Facebook Profile • Thisis you. • Stick to what you want to be but be true to self. • Post, share, like • Videos and photos get the most “shares” and “likes” (engagement) • Text reaches farther • More content you produce, the more chances you have to be noticed. • Facebook is biased against newcomers.
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  24 Facebook Page • Pageis an entity like your farm or company. • Contains relevant information • Post videos, photos and links • Gets “likes” instead of friends • Tough to be noticed right now • Search will change this
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  26 Onscreen workshop • Howto post • How to create a page • How to use lists
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  28 Twitter Power • Pros • Cons • Power of instant • Lots of noise (need conversations filters) • Spread the word quickly • Lots of spam (careful of (depending on your bad stuff) following) • Lots of robots (machines • Follow experts in many that are collecting fields people) • You can follow and • Relationships are weak possibly speak with • At the mercy of Twitter people that wouldn’t changes normally be in your circle of influence
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  30 Third Party Apps •Hootsuite • Tweetdeck • Tweetbot • Twitter Mobile App
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  31 Twitter Workshop • Howto post • How to change background • How to use lists • How to search
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  33 YouTube • 2nd largestsearch engine • More than 4 billion views per day • 72 hours of video uploaded every minute • Most younger audiences prefer to TV • Comments available • You can edit, annotate and drive traffic to other videos • Remember to drive back to website
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  34 YouTube Workshop • Howto make a channel • How to upload a video • Keywords matter • How to spread the word
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  35 Secrets to SocialMedia • Listen first • Comment positively (negative comments reflect on you not the other person) • Share other’s information • Help others • Celebrate with others • Have a personality – be entertaining • It’s all about building trust – honest, integrity, helpful
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  37 Don Schindler • don.schindler@rosedmi.com • donschindler.com • @donschindler • Facebook.com/donschindler • 574-387-1688
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  Telling Our Story: Social Media Kristi Dale Director, Media Relations and Public Affairs
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  If we don’tlisten and act, someone else is going to tell our story.
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  Our approach istwofold: • Expand DFA’s presence • Give members a voice
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  Developing DFA Channels •Expanded DFA’s presence – Facebook, Twitter, YouTube – Multiple accounts for diverse audiences • Emphasis on content – Rule of “three’s” – Personal, approachable • Also changed approach for our farmer-owned brands
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  Engaging Members • Empowerfarmers – Tell their own stories – Put a personal face on the industry – Lend credibility • Make connections outside of ag • Educate and inform
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  Engaging Members • Resourcemanual – Overview of channels, tips – When to respond – Security issues • Delicious account – Online information hub that saves time – Answers “where do I begin?”
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  Questions?