COVID-19 // Italy POV Vol.14

COVID-19 // Italy POV Vol.14

• 1.
  1 Dossier 14th –19 June 2020 Phase 3: The beginning of Summer
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  2 2% 19% 29% 30% 12% 9% 18-24 25-3435-44 45-54 55-64 65+ Havas Media is conducting a continuative research to monitor Covid effects, Italians’ concerns and lockdown impact on work and buying habits SAMPLE AND METHODOLOGY The new research was conducted on 400 cases 18+, a sample that represents Italian citizens The research was conducted between 11- 15 June, a month after the beginning of Phase 2 and the end of the lockdown 51% 49% North West: 21% North East 38% Center: 19% South and isles: 22% Average age: 45 y/o
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  3 We are goingback to «normality» but the financial recovery and a possible second wave of infections are the main concerns • How worried are you about the post Covid situation that we are now living in? • What are you biggest concerns? What worries you the most? 61% Is worried* about the future of the country in the Post Covid 19. Among over 55 it reaches 71% *Enough + a lot 7% 12% 12% 16% 17% 20% 27% 29% 33% 45% 50% 61% 63% Restrizioni sulle uscite serali Il distacco social prolungato Difficoltà nella pianificazione delle vacanze La mancanza di poter viaggiare La gestione della famiglia nei prossimi mesi Il ritorno a scuola Difficile pianificare nel tempo Il sistema politico Carenza di liquidità per imprese La salute dei miei parenti/cari La mancanza di lavoro Una seconda ondata di contagi La ripresa finanziaria Havas Data Insight – Proprietary research Financial recovery Covid second wave Lack of work Health of relatives Lack of liquidity for companies Political system Long-term planning Going back to school Family management in the next months Not being able to travel Difficulties when planning holidays Social distancing Restrictions on evening outings
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  4 The lockdown wasa tough period with mood swings and fear of failing • how much do you agree with the following statements? For 62% of respondents the health emergency period was difficult in many ways For 30% of respondents experienced anxiety and fear of failing Havas Data Insight – Proprietary research
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  5 But for oneout of two Italians it was also a chance to reflect and reconsider life, priorities and find new habits One out of two Italians... «I had the chance to reconsider some aspects that I simply took for granted» «I used this time to reflect on my priorities» «Certain issues, including the environment and respect for nature, were considered more» «I’ve experienced the habits I intend to keep» Havas Data Insight – Proprietary research • how much do you agree with the following statements?
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  6 Among the employedrespondents, most are back in the offices, but 14% is not yet returned. In the future, only 15% will mix days at the office with smart working • What’s your current work situation? • How will it evolved in the coming months? 57% 25% 12% 7% Vado sul posto di lavoro Sono in smart working Ho smesso di lavorare Sono in cassa integrazione 2% 7% 7% 11% 11% 35% Continuerò con la cassa integrazione Un mix tra telelavoro e ritorno in ufficio Continuerò a fare smartworking, telelavoro Tornerò in ufficio/sul posto di lavoro Ricomincerò a lavorare Continuerò ad andare in ufficio/sul posto di lavoro regolarmente +21pnt% -8pnt% -7pnt% -6pnt% What are you doing now…. What will you do in the coming months… VS previous wave Havas Data Insight – Proprietary research Going to work Smart working I’ve stopped working I am in layoff I will keep going to work I will start working again I will go back to work I will keep working in smart working Smart working and office days mix I will still be in layoff
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  7 Almost half ofrespondents state they have spent less money than usual • During lockdown, did you have the impression you had spent…? • In the coming months, you think you will spend…? How much have you spent/do you expect to spend…. 45% 28% 28% 49% 27% 23% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% During Lockdown In the next months More than usual as usual Less than usual Despite the imposed saving, there’s no certainty we can expect an higher spending in the coming months (rather, there’s a contraction from 27% to 23%). Concerns about the future together with hardships and work uncertainty, are holding back consumptions +21pnt% -17pnt% -4pnt% Havas Data Insight – Proprietary research
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  8 Grocery shopping, petfood, drugs and delivery services are on the rise while other categories are struggling (< -20% vs pre Covid-19) • Considering the following categories do you think you will be spending more, less, the same as before? -35% -30% -25% -20% -15% -10% -5% 0% 5% 10% 15% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Di più Delta Havas Data Insight – Proprietary research
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  9 There’s a strongdesire to go back to life as we know it: 80% suffered not being able to move freely and almost half of the sample to go out with friends and attend events • Looking back the quarantine, what are the things you missed the most? 80% 50% 42% 32% 32% 31% 26% 22% 20% 14% La libertà di muoversi senza restrizioni Le serate con gli amici Gli eventi sul territorio Il pub con gli amici Lo sport praticato Andare al cinema Andare a mostre/musei Lo sport in tv Andare a teatro Andare a ballare Havas Data Insight – Proprietary research
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  10 Italy back ontrack: AdCity and Grandi Stazioni analysis • Thanks to Adcity, Havas intelligence platform, daily movements of people on the territory are being monitored: 10 areas in 5 major Italian cities • Visitors in South cities are almost back to pre-Covid levels, while the recovery in Milan and Rome is slower. Turing is at 70% of its mobility levels vs pre-Covid. • Grandi Stazioni Retail analysis on movements observed at major Italian railway stations shows an increase by +13% compared to the previous week
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  11 Visits in SouthernItalian cities are getting closer to pre-lockdown 69 71 50 50 61 46 77 90 85 86 - 10 20 30 40 50 60 70 80 90 100 - 500.000 1.000.000 1.500.000 2.000.000 2.500.000 3.000.000 3.500.000 Torino Piazza San Carlo Torino Stazione Milano Piazza Duomo Milano Stazione Centrale Roma Colosseo Roma Termini Napoli Stazione Napoli Vittorio Emanuele Palermo Cattedrale di Palermo Palermo Stazione Last week vs pre-lockdown average 2020 pre-lockdown average Week 8-14 June Idx. Last week vs. pre-lockdown average (=100) AdCity – Average Net daily Data, Sundays excluded
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  12 Turin: average dailynet contacts 0 200.000 400.000 600.000 800.000 1.000.000 1.200.000 1.400.000 1.600.000 1.800.000 6-Jan 13-Jan 20-Jan 27-Jan 3-Feb 10- Feb 17- Feb 24- Feb 2-Mar 9-Mar 16- Mar 23- Mar 30- Mar 6-Apr 13-Apr 20-Apr 27-Apr 4-May 11- May 18- May 25- May 1-Jun 8-Jun NET CONTACTS (DAILY AVERAGE – WEEKEND EXCLUDED) Torino zona Piazza San Carlo Torino zona Stazione PHASE 1 PHASE 2 +8.4% vs. previous week AdCity – Average Net daily Data, Sundays excluded
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  13 0 500.000 1.000.000 1.500.000 2.000.000 2.500.000 3.000.000 3.500.000 4.000.000 6-Jan 13-Jan 20-Jan27-Jan 3-Feb 10- Feb 17- Feb 24- Feb 2-Mar 9-Mar 16- Mar 23- Mar 30- Mar 6-Apr 13-Apr 20-Apr 27-Apr 4-May 11- May 18- May 25- May 1-Jun 8-Jun NET CONTACTS (DAILY AVERAGE – WEEKEND EXCLUDED) Milano zona Piazza Duomo Milano zona Stazione Centrale +17.2% vs. previous week PHASE 1 PHASE 2 AdCity – Average Net daily Data, Sundays excluded Milan: average daily net contacts
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  14 Rome: average dailynet contacts 0 500.000 1.000.000 1.500.000 2.000.000 2.500.000 3.000.000 3.500.000 4.000.000 6-Jan 13-Jan 20-Jan 27-Jan 3-Feb 10- Feb 17- Feb 24- Feb 2-Mar 9-Mar 16- Mar 23- Mar 30- Mar 6-Apr 13-Apr 20-Apr 27-Apr 4-May 11- May 18- May 25- May 1-Jun 8-Jun NET CONTACTS (DAILY AVERAGE – WEEKEND EXCLUDED) Roma zona Colosseo Roma zona Termini +13.3% vs. previous week PHASE 1 PHASE 2 AdCity – Average Net daily Data, Sundays excluded
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  15 Naples: average dailynet contacts 0 500.000 1.000.000 1.500.000 2.000.000 2.500.000 6-Jan 13-Jan 20-Jan 27-Jan 3-Feb 10- Feb 17- Feb 24- Feb 2-Mar 9-Mar 16- Mar 23- Mar 30- Mar 6-Apr 13-Apr 20-Apr 27-Apr 4-May 11- May 18- May 25- May 1-Jun 8-Jun NET CONTACTS (DAILY AVERAGE – WEEKEND EXCLUDED) Napoli zona Stazione Napoli zona Vittorio Emanuele +7.1% vs. previous week PHASE 1 PHASE 2 AdCity – Average Net daily Data, Sundays excluded
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  16 Palermo: average dailynet contacts 0 200.000 400.000 600.000 800.000 1.000.000 1.200.000 1.400.000 1.600.000 6-Jan 13-Jan 20-Jan 27-Jan 3-Feb 10- Feb 17- Feb 24- Feb 2-Mar 9-Mar 16- Mar 23- Mar 30- Mar 6-Apr 13-Apr 20-Apr 27-Apr 4-May 11- May 18- May 25- May 1-Jun 8-Jun NET CONTACTS (DAILY AVERAGE – WEEKEND EXCLUDED) Palermo zona Cattedrale di Palermo Palermo zona Stazione +10.2% vs. previous week PHASE 1 PHASE 2 AdCity – Average Net daily Data, Sundays excluded
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  17 DATA of week8-14/6 highlight an increase in visitors of 12,7% vs previous week The increase is up to +103,6% compared to lockdown period Footfall in Grandi Stazioni: audience keeps increasing NTW Analysis_Net people per single week. Time period 23/3-14/6 2020 +12,7% +103,6% Source: Grandi Stazioni Retail
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  18 NTW Analysis_Net peopleper single day. Time period 23/3-14/6 2020 Increase during workdays and Sundays Net Workday: +7,8% 406.943 (12° week) vs 377.464 (11° week) Net Sundays: +12,8% 332.182 (12° week) vs 294.476 (11° week) Source: Grandi Stazioni Retail
• 19.
  19 Update: week 7-13June showed a consistent increase (+16%) compared to the same period in 2019 2020 vs 2019 week 7-13 June 0,0 5,0 10,0 15,0 20,0 25,0 9-feb 16-feb 23-feb 1-mar 8-mar 15-mar 22-mar 29-mar 5-apr 12-apr 19-apr 26-apr 3-mag 10-mag 17-mag 24-mag 31-mag 7-giu 14-giu Milioni TV AUDIENCE PER AVERAGE MINUTE 2020 2019 +23,1% +20,8% +19,9% +19,2% +17,1% +16,7% +16,2% +16,2% +15,9% +15,6% +15,2% +14,4% KIDS 4-7 KIDS 8- 14 18-34 D 25-54 25-54 15-64 RA 25-54 CSE3.0 MA+A RA Individui + Ospiti 15+ U 25-54 Source: Havas Media elaboration of Auditel Data
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  20 Takeout and opportunities •Italy back on track. Recovery signs are good but there’s still a lot of fear for the financial recovery and economic resilience of the country • Italian citizens hope to go back to normality, starting from going back to the office, even though unemployment is rising some concerns • Mobility is growing even though at different pace in the North, Centre and South: in north major cities, aided by smart working adoption, mobility is increasing at a slower rate • TV audience: double-digit growth during week 7-13 June: compared to 2019, summer has still not negatively influenced trends