COVID-19 // Germany POV Vol.9

COVID-19 // Germany POV Vol.9

• 1.
  9TH SURVEY WAVE,AUGUST 2020
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  METHODOLOGY Representative Online Survey oWave 1: 17.-19. March 2020 o Wave 2: 24.–26. March 2020 o Wave 3: 31. March-2. April 2020 o Wave 4: 14.-16. April 2020 o Wave 5: 21.-23. April 2020 o Wave 6: 27.-29. April 2020 o Wave 7: 5.-7. May 2020 o Wave 8: 12.-14. May 2020 o Wave 9: 27.-29. July 2020 500 Respondents 14-69 years old Survey Panel: respondi By…Havas Media Solutions
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  1) MEDIA
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  40% 36% 28% 27% 23% 22% 15% 13% 49% 47% 37% 28% 28% 23%22% 14% 12% 49% 46% 39% 29% 31% 25% 30% 17% 15% 53% 44% 37% 28% 30% 19% 29% 19% 13% 43% 39% 34% 23% 29% 16% 26% 13% 16% 41% 35% 31% 24% 27% 17% 23% 17% 17% 43% 40% 34% 26% 25% 19% 25% 16% 15% 41% 36% 31% 19% 23% 13% 22% 13% 14% 32% 30% 29% 18% 21% 14% 19% 11% 15% Internet incl. Social Media TV Streaming Radio Media Library Newspapers Gaming Magazines Podcasts Usage of the Medium (much) more Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 MEDIA USAGE RETURNS TO NORMAL WHEN YOU THINK ABOUT THE LAST WEEK. HOW DID YOU DEAL WITH THE FOLLOWING THINGS DURING THE LAST WEEK? Top 2 mentions on a 5-point scale 92% 90% 63% 83% 61% 61% 53% 55% 29% Regularmediausage (atleast2Xamonth) Source: Survey Havas Media Solutions, Waves 1-9: 17.-19.3. / 24.-26.3. / 31.3.-2.4. / 14.-16.4./ 21.-23.4./ 27.-29.4. / 5.-7.5. / 12.-14.5. / 27.-29.7.2020, each wave has 500 respondents ages 14-69
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  PODCASTS POPULAR WITHYOUNGER PEOPLE 21% 68% 11% 15% 73% 12% 5% 77% 18% 14-29 y.o 30-49 y.o 50-69 y.o Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, 500 repondents ages 14-69 WHAT DO YOU THINK: WHEN THE CORONA CRISIS IS OVER AND WE ALL RETURN TO EVERYDAY LIFE. HOW WILL YOU USE THE FOLLOWING MEDIA? Podcast (much) more Equal (a little) less
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  FINALLY SPORTS ARE BACKON TV
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  60% 71% 52% 22% 4% 70% 64% 55% 23% 6% 63% 68% 53% 20% 7% 65% 68% 54% 24% 9% 61% 69% 53% 25% 5% 55% 62% 58% 23% 8% 68% 47% 61% 27% 17% Movies News TVSeries Shows Sports Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave9 YOU HAVE STATED THAT YOU HAVE WATCHED MORE TV DURING THE LAST WEEK. WHAT EXACTLY DID YOU WATCH MORE THAN USUALLY? SPORTS BECOME POPULAR AGAIN Source: Survey Havas Media Solutions, Waves 3-9: 31.3.-2.4. / 14.-16.4./ 21.-23.4./ 27.-29.4. / 5.-7.5. / 12-14.5. / 27.-29.7.2020, each wave has 500 respondents ages 14-69 +125% W8 - W9
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  SUMMER ADS ARELIKED Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, 500 respondents ages 14-69 Source for the Storyboards: Advision Like; 57% Neutral; 22% Dislike; 22% Like; 52% Neutral; 28% Dislike; 20% TV ad with reference to "what is currently not possible because of Corona" TV spot without any reference to Corona 54% 66% 76% I think it's good when advertising refers to the current situation "the new normal after Corona". I think it is good when advertising shows pictures of a normal world - away from Corona. I think it is good when advertising simply conveys a good mood. ...but in the summer... ...I'd rather be carefree:
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  NEW FOCAL POINTS ONTHE INTERNET
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  LESS ONLINE DURINGTHE WEEKEND Source: Survey Havas Media Solutions, Wave 7+9: 5.-7.05. / 27.-29.7.2020 , each wave 500 respondents ages 14-69 HOW LONG DO YOU USE THE INTERNET FROM HOME? Average number of hours per day WEEKDAYS BEFORE CORONA SINCE CORONA+ 1:05 h WEEKEND BEFORE CORONA SINCE CORONA+ 0:31 h BEFORE CORONA SINCE CORONA+ 1:04 h BEFORE CORONA SINCE CORONA+ 0:44 h W A V E 7 W A V E 9 - 13 minutes
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  ONLINE-SHOPPING IS BOOMING 56% 64% 66% 64% 32% 17% 25% 9% Readnews Videos on the internet Social media services Online-Shopping Phone calls via internet Food delivery services Bank/stock exchange transactions Dating portals used Wave 1 Wave 4 Wave 7 Wave 8 Wave 9 YOU HAVE INDICATED THAT YOU HAVE MADE INCREASED USE OF THE INTERNET OVER THE LAST WEEK. WHAT EXACTLY HAVE YOU BEEN DOING ON THE INTERNET? Source: Survey Havas Media Solutions, Wave 1+4+7+8+9: 17.-19.3. / 14.-16.4./ 5.-7.5. / 12.-14.05 / 27.-29.7.2020, each eave 500 respondents ages 14-69 +21% W1 – W9 +286% W1 – W9 +92% W1 – W9
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  YOUNGER PEOPLE AREUPGRADING AT GAMING DID YOU UPGRADE IN THE FIELD OF COMPUTER GAMES / GAMING DURING THE CORONA PERIOD? 16% 20% 66% 17% 19% 71% 2% 6% 94% 14-29 y.o 30-49 y.o 50-69 y.o Yes, I have purchased new hardware (computer, monitor, console) No Yes, I have purchased new software (games, graphics cards) Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, 500 respondents ages 14-69 In total 22% of gamers (at least rarely) upgraded in the area of computer games / gaming
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  MEDIA WITH INCREASED SIGNIFICANCE "Themain source of information and entertainment" "Daily companion" "The gateway to the outside world" Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, 500 respondents ages 14-69 "A two- edged sword" “Of great importance, especially now" WHAT DOES MEDIA MEAN TO YOU CURRENTLY? Open query
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  13% 11% 14% 13% 14% 21% 12% 10% 12% 8% 81% 81% 82% 76% 73% 66% 74% 76% 73% 75% 6% 8% 9% 11% 12% 14% 14% 15% 15% 17% Journals Daily newspapers Radio Computer games Podcast Cinema Streaming Medialibraries of the TV stations Television Internet incl. social media Less Just as strong Stronger CONSTANT USE AFTER CORONA WHAT DO YOU THINK: WHEN THE CORONA CRISIS IS OVER AND WE ALL RETURN TO NORMAL EVERYDAY LIFE. HOW WILL YOU USE THE FOLLOWING MEDIA? Source: Survey Havas Media Solutions, Wave 4+9: 14.-16.04.2020 / 27.-29.7.2020, 500 respondents ages 14-69 Wave 4 „stronger“ 5% 6% 7% 8% 9% 10% 11% 12% 12% 16%
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  MEDIA: IMPORTANT TODAY& IN THE LONG TERM Media is much more important to me today Media will have a higher significance for me in the long term I trust media today very much 44% 45% 34% 36% 38% 36% 43% 36% 37% HOW DO YOU STAND ON THE FOLLOWING STATEMENTS? Top 3 mentions on a 7-point scale 41% 39% 36% Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, 500 respondents ages 14-69 14-29 y.o 30-49 y.o 50-69 y.o Total
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  2) CONSUMPTION
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  SAME CONSUMPTION BEHAVIOUR AFTERCORONA 16% 14% 15% 11% 12% 11% 13% 14% 16% 8% 7% 8% 10% 9% 7% 5% 5% 5% 7% 5% 6% 70% 70% 68% 72% 71% 68% 70% 67% 66% 83% 81% 82% 85% 88% 88% 84% 86% 85% 80% 82% 84% 14% 16% 16% 18% 18% 21% 17% 19% 18% 9% 11% 10% 4% 3% 5% 11% 9% 10% 13% 14% 10% W6 W8 W9 W6 W8 W9 W6 W8 W9 W6 W8 W9 W6 W8 W9 W6 W8 W9 W6 W8 W9 More Same Less Assessment of consumer spending according to Corona: Restaurants / Bars Cinema / Concerts / Theatre Vacations / Trips Clothing Food / Drugstore Presents Electronics Source: Survey Havas Media Solutions, Wave 6, 8 + 9: 27.-29.4. / 12.-14.05 / 27.-29.7.2020, each wave 500 respondents ages 14-69
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  22% 7% 5% 6% 5% 7% 2% 4%3% 2% 24% 11% 7% 7% 6% 5% 4% 3% 3% 3% 34% 13% 8% 8% 7% 7% 5% 6% 3% 2% 51% 42% 25% 22% 30% 11% 16% 27% 11% 6% Already visited (Wave 6) Already visited (Wave 7) Already visited (Wave 8) Already visited (Wave 9) MAJORITY BACK IN SHOPS Hard ware store Clothing store Electroni cs store Book store Shoe store Househ old store Sports store Depart ment store Perfume ry Jeweller y store WHICH SHOPS HAVE YOU - SINCE THE POLICY RELAXATION - ALREADY VISITED? Source: Survey Havas Media Solutions, Wave 6, 7, 8, 9: 27.-29.4. / 5.-7.5. / 12.-14.5. / 27-29.07.2020, Jeach wave 500 respondents ages 14-69 "I’VE NOT BEEN IN ONE OF THESE STORES. WAVE 6: 63% WAVE 7: 58% WAVE 8: 47% WAVE 9: 21%
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  ONE QUARTER USESTHE VAT REDUCTION 15% 30% 33% 50-69 y.o 30-49 y.o 14-29 y.o Yes, I have/will take advantage of the VAT reductions HAVE YOU PLANNED OR ALREADY MADE CERTAIN PURCHASES AS A RESULT OF THE VAT REDUCTIONS? ...IF SO, WHICH ONE? Presentation of the Top 5 Electronics 28% Furniture 26% Household Items 17% Car 16% Clothes & Shoes 44% Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69 14-69 y.o Ø 25%
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  SHOPPING CLOTHES ONLINE SHOWSLONG TERM POPULARITY Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  HOLIDAY LITERATURE ONLINE 25% 28% 37% 38% 67% Food Toiletries Books Electronics Clothing Wave1 Wave 5 Wave 8 Wave 9 WHAT EXACTLY DID YOU BUY ONLINE? If more purchases were made online last week than at normal times Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69 +176% W1-W9 +49% W1-W9
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  ONLINE SHOPPING ALSOIN THE FUTURE 19% 14% 14% 13% 10% 9% 67% 72% 71% 71% 72% 68% 13% 14% 15% 16% 18% 23% Will buy online more often Will online buy just as often Will buy online less often Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69 DO YOU THINK THAT YOU WILL BUY THE FOLLOWING PRODUCTS ONLINE MORE OFTEN IN THE FUTURE THAN BEFORE CORONA? Clothing Electronics Books Toiletries Drug Store Food
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  INTEREST IN DELIVERYSERVICES REMAINS 6% 9% 10% 20% 22% 26% Click & Collect offers from supermarkets/drugstores Digital events about cooking, drinks, wine Delivery services from the supermarket Private delivery services of restaurants Takeaway / ToGo from restaurants Delivery services like Lieferando USED DELIVERY SERVICES DURING LOCKDOWN: …USAGE AFTER CORONA? USED DURING LOCKDOWN 88% 71% 67% 71% 67% 67% Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  SMART HOME INTERESTREMAINS RESTRAINED 4% 5% 6% 8% 9% 12% 15% 22% 2% 2% 3% 2% 2% 3% 3% 4% 9% 9% 9% 8% 12% 10% 13% 6% Smart kitchen appliances Lawnmower Robots Safety systems Heating control Automatic blinds/shutters / awnings Lighting control via Smartphone Vacuum cleaner robot Digital language assistants Used prior to Corona Used during Corona Im interested WHICH OF THE FOLLOWING "SMART HOME" PRODUCTS DO YOU USE? Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69 Higher interest ; 14% Remained the same; 74% Didn’t rise; 12% Interest in smart home increased during Corona?
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  3) NEW DAILYLIFE
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  CORONA OFTEN ABSTRACT 10% 12% 78% Yesmultiple persons Yes one person No DO YOU PERSONALLY KNOW SOMEONE, WHO TESTED POSITIVE FOR THE CORONA VIRUS? IF SO, WERE ONE OR MORE PEOPLE IN HOSPITAL BECAUSE OF CORONA? Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69 45% 55% Yes No 22% of the respondents know someone who has been proven to be infected with Corona.
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  17% 39% 33% 7% 3% 11% 36% 44% 7% 2% 9% 31% 48% 10% 3% 5% 21% 56% 15% 4%4% 20% 55% 17% 3%2% 20% 54% 19% 4%4% 18% 52% 22% 4% 3% 15% 56% 23% 3% 2% 10% 45% 37% 7% Almost every hour3-5 times a day 1-2 times a day Rarely I try to avoid all information Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 DECLINING NEED FOR INFORMATION HOW OFTEN DO YOU CURRENTLY INFORM YOURSELF ABOUT THE CORONA VIRUS? Source: Survey Havas Media Solutions, Waven 1-9: 17.-19.3. / 24.-26.3. / 31.3.-2.4. / 14.-16.4./ 21.-23.4./ 27.-29.4. / 5.-7.5. / 12.-14.5. / 27.-29.7.2020 each wave 500 respondents ages 14-69
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  AS FEW CONTACTAS POSSIBLE FOR A LONG TIME NOW THERE HAVE BEEN VARIOUS LOCKDOWN POLICIES IN PLACE: HOW DO YOU FEEL ABOUT THESE POLICIES? Top 3 entries on a 7-step scale Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69 50% 55% 58% I am very pleased about policy relaxtions I am very sceptical about lockdown relaxtions I will continue to try to have as little contact as possible.
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  MIXED FEELINGS ABOUTPOLICY RELAXTION I FEEL UNEASYI FEEL WELL34% 35% WHAT IS YOUR POSITION - IN CONCRETE TERMS - ON THE FOLLOWING LOOSENINGS? Top 3 and Low 3 mentions on a 7-point scale Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69 49% 23% 44% 24% 43% 30% 41% 28% 36% 30% 24% 47% 34% 38% 22% 50% 20% 47% 21% 42% Zoo Outdoor Sport Café / Restaurant Hair Dresser Museum Hotel Cinema Gym Cosmetics Church
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  MORE BOARD GAMES INTHE LONGTERM 22% 78% Yes No IF YES: DO YOU THINK THAT YOU WILL CONTINUE TO PLAY MORE BOARD GAMES OR DO PUZZLES THAN BEFORE CORONA? 65% 19% 16% ÝES No Not Sure DID YOU PLAY MORE BOARD GAMES OR DO MORE PUZZLES THAN USUALLY DURING THE LOCKDOWN PERIOD? Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  DATING BEHAVIOUR NORMALIZES 21% 26% 19% Wave2 Wave 5 Wave 9 Singles who use dating portals Start of the lockdown Easter during the lockdown Now 50% 64% 69% Source: Survey Havas Media Solutions, Wave 2,5,9: 24.-26.3./ 21.-23.4./ 27.-29.7.2020, Each wave 500 respondents ages 14-69 HAVE YOU EVER USED AN ONLINE DATING SERVICE (...)? AND WHAT IS THE CURRENT SITUATION?
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  MIXED FEELINGS INGASTRONOMY Worse than before Corona; 38% Better than before Corona; 10% Just as good as before Corona; 51% HAVE YOU BEEN IN A BAR, PUB, BEER GARDEN OR RESTAURANT SINCE THE POLICY RELAXTION? HOW WAS THE OVERALL EXPERIENCE IN THE BAR / PUB / RESTAURANT COMPARED TO PRE-CORONA TIMES? 56% of those surveyed have already been back to a bar, pub, beer garden or restaurant since the relaxation. How was it? Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  ALCOHOL CONSUMPTION ATHOME WHERE HAVE YOU BEEN DRINKING ALCOHOL IN THE LAST FOUR WEEKS? If alcohol was consumed. 89% 55% 42% 88% 44% 25% 91% 37% 7% Private (at home, with friends, relatives) In a pub (bar, pub, restaurant, etc.) Outside (picnic, beach, park, etc) 14-29 y.o 30-49 y.o 50-69 y.o Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  PARTY GOERS WANTTO RESTART HOW OFTEN DID YOU VISIT NIGHTCLUBS, I.E. DISCOS, BEFORE CORONA? (...) IF THEY REOPENED SOON UNDER CONDITIONS, WOULD YOU GO? 32% 24% 7% 47% 46% 22% 16% 24% 42% 5% 5% 29% Regular partygoers Occassional partygoers Rare partygoers Would go directly or very soon Would wait first Wouldn't go for a while Wouldn't go at all Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  23% 42% 35% I miss concertsand will visit them again as soon as possible. I miss concerts, but because of Corona I would not go there for the time being. Concerts and bigger events don‘t interest me - independant from corona. 33% 25% 14% 37% 40% 47% 30% 35% 39% 14-29 y.o 30-49 y.o 50-69 y.o CONCERTS MUST WAIT THERE ARE STILL NO POLICY RELAXTIONS FOR CONCERTS. WHAT IS YOUR OPINION ON THIS TOPIC? Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  NEW VALUES AFTERTHE CRISIS? In the future, it is better to rely on the tried and tested. 25% 57% 25% 63% I ENJOY TRYING NEW THINGS I LIKE TO TAKE RISKS NORMALLY IN FUTURE Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69 Top 3 mentions on a 7-point scale
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  4) WORK
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  53% EXPECT THAT COMPANIESWILL OFFER THE POSSIBILITY TO WORK REMOTELY IN THE FUTURE Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  SLOW RETURNS TOOFFICE 38% 44% 48% 49% 47% 49% 44% 45% 42% Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 *Basis are working people, apprentices, pupils, students Source: Survey Havas Media Solutions, Wave 1-9: 17.-19.3. / 24.-26.3. / 31.3.-2.4. / 14.-16.4./ 21.-23.4./ 27.-29.4. / 5.-7.5. / 12.-14.05,/ 27.-29.7.2020, each wave 500 respondents ages 14-69 + 12% who are currently not working remotely, but have already done so during the Corona period CURRENTLY WORKING FROM HOME?*
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  REMOTE WORKING INTHE FUTURE 52% 23% 26% WHAT DO YOU THINK, WILL YOU WORK MORE OFTEN FROM HOME AFTER THE CORONA CRISIS THAN BEFORE THE CRISIS? YES MAYBE NO 48% 27% 15% 56% 48% 25% 71% 59% 54% I have worked regularly from home before AND currently also I have worked from home from time to time AND currently also I have never worked from home before BUT current Wave 4 Wave 7 Wave 9 YES: 39% (Wave 7) YES: 30% (Wave 4) YES: 52% (Wave 9) Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  UNCERTAINTY ABOUT FUTUREOF CONFERENCES 7% 12% 16% 23% 17% 15% 10% WHAT DO YOU THINK EVENTS SUCH AS TRADE FAIRS, CONGRESSES OR CONFERENCES WILL LOOK LIKE IN THE FUTURE? Answers on a 7-point scale DEFINITIVELY OFFLINE 42% Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  5) TRAVELS
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  STILL MUCH LONGING FORTRAVEL 63% 61% 55% 14-29 y.o 30-49 y.o 50-69 y.o "I can't wait to start traveling normally again..." Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  12% 12% 17% 60% I am planninga summer holiday, but have not yet booked I was already out of town this summer I have firmly booked my summer holiday The summer holidays are cancelled for me this year AGES 50+ CAUTIOUS IN 2020 WHAT DO YOU THINK ABOUT TRAVELLING OR SUMMER HOLIDAYS THIS YEAR? 14-29 y.o: 52% 30-49 y.o: 53% 50-69 y.o: 71% Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  GERMANY FAVORITE DESTINATION ANDWHERE WERE YOU OR WHERE IS THE JOURNEY TO GO? multiple answers possible 3% 5% 7% 8% 10% 12% 12% 13% 30% 33% Switzerland Greece Spain Poland Italy Mountains in Germany Austria Netherlands Other place in Germany North/Baltic Sea in Germany Top destinations of those who have already traveled 5% 6% 6% 7% 7% 8% 12% 17% 21% 23% Turkey Denmark Spain Croatia Italy Netherlands Austria Mountains in Germany North/Baltic Sea in Germany Other place in Germany Top destinations of those who be going on a journey Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  WHERE DO YOUWANT TO GO? (NEXT 3 YEARS) Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  TOP LONG-DISTANCE DESTINATIONS (NEXT3 YEARS) 4% 5% 7% 8% 10% 10% 11% 11% 12% 12% 14% 16% 18% 20% 22% 30% Central Africa (Angola, Congo, etc.) Western Africa (Cape Verde, Ghana, etc.) North/Central Asia (Russia, Kazakhstan, etc.) Eastern Africa (Kenya, Madagascar, Mauritius,… Greenland South America / Central America South Asia (India, Maldives, Sri Lanka, etc.) Near East (Israel, United Arab Emirates, Turkey,… East Asia (China, Japan, South Korea, Hong… Northern Africa (Egypt, Tunisia, Morocco, etc.) Southern Africa (Namibia, South Africa,… South-East Asia (Thailand, Vietnam, Malaysia,… Canada Caribbean USA Australia / New Zealand AND WHICH OF THE FOLLOWING LONG-DISTANCE TRAVEL REGIONS WOULD BE IN THE NEXT 3 YEARS FOR YOU IN QUESTION? multiple answers possible Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  TOP EUROPE DESTINATIONS 11% 13% 13% 14% 15% 16% 18% 18% 19% 19% 20% 23% 24% 29% 35% Finland Switzerland Norway Portugal GreatBritain Sweden Austria Netherlands / Holland Denmark Croatia France Greece Spain Italy Germany AND WHICH OF THE FOLLOWING TRAVEL REGIONS WOULD BE IN THE NEXT 3 YEARS FOR YOU IN QUESTION? Multiple answers possible Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  WINTER HOLIDAY 2020/2021? Probablywith semi-empty ski slopes 13% 37% 30% 5% 15% Yes, definitely. Yes, I guess so. No, I don't think so No, no way I'm not sure 50% of winter sportsmen plan to do the same for the winter 20/21 Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  BOOKING BEHAVIOUR MORESPONTANEOUS 7% 41% 30% 16% 3% 3% At least 1 year before the trip At least half a year before the journey At least 3 months before the trip At least 1 month before the trip At least 1 week before the trip A few days before the journey HOW DO YOU NORMALLY BOOK LARGER TRIPS? AND IN 2 YEARS? Respondents who normally travel "bigger 6% 33% 29% 23% 4% 5% Booking BEFORE Corona Future Booking Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  FOCUS: FAMILIES
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  38% 34% 33% 32% 20% 13% 13% 8% 34% Television Play computer/video/online games Streaming/ Video on Demand services Internet / online services social media Media libraries of the television stations Radio Podcast None of the above Wave 3 Wave 9 WHICH OF THE FOLLOWING MEDIA DO YOUR CHILDREN CURRENTLY USE MORE THAN NORMAL/BEFORE CORONA? Basis are households with children under 14 years of age Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69 +23% W3 – W9 LESS TV FOR CHILDREN -19% W3 – W9
• 53.
  SHOWS & SPORTSPOPULAR WITH FAMILIES 68% 65% 42% 39% 26% 67% 59% 18% 52% 12% Movies Series Shows News Sport Households with children <18 Households without children YOU HAVE STATED THAT YOU HAVE WATCHED MORE TV DURING THE LAST WEEK. WHAT EXACTLY DID YOU WATCH MORE THAN USUALLY? Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
• 54.
  BOARD GAMES SHOW HIGH POPULARITYIN LONG TERM 69% OF PARENTS THINK THAT THEY WILL CONTINUE TO PLAY MORE BOARD GAMES Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  BOARD GAMES POPULARDURING CORONA 43% 15% 17% 14% 9% 4% Board games played/ puzzle made Software purchased Hardware purchased Household with children <18 Household without children HAVE YOU PLAYED MORE (ONLINE) GAMES DURING THE CORONA PERIOD / UPGRADED IN GAMING? Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
• 56.
  SHOPPING WITH THE WHOLEFAMILY? MANY TRY TO AVOID IT Only if it is not otherwise possible; 36% No, I try to avoid; 25% Of course; 39% DO YOU CURRENTLY ALSO GO SHOPPING AS A FAMILY, I.E. WITH CHILDREN? Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  31% 23% 22% 18%16% 15% 14% 54% 60% 60% 63% 66% 63% 60% 15% 17% 18% 20% 18% 23% 26% Will buy online more often Will buy online as often as before Will buy online less often 14% 10% 11% 10% 8% 5% 8% 73% 76% 77% 75% 75% 75% 72% 12% 14% 13% 15% 17% 20% 21% ONLINE SHOPPING MORE RELEVANT FOR FAMILIES DO YOU THINK THAT YOU WILL BUY THE FOLLOWING PRODUCTS ONLINE MORE OFTEN IN THE FUTURE THAN BEFORE CORONA? Clothing ElectronicsBooks Pharmaceuticals Drug Store Items FoodJewellery Households with children <18 Households without children Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
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  FAMILIES HAPPY ABOUTPOLICY RELAXTION 63% 49% 43% 45% 62% 60% I am very pleased that there is the relaxation. I will continue to try to have as little contact as possible. I am very sceptical about the relaxation. household with children <18 Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69 FOR A LONG TIME NOW THERE HAVE BEEN VARIOUS LOCKDOWN POLICIES IN PLACE: HOW DO YOU FEEL ABOUT THESE POLICIES? Top 3 entries on a 7-step scale
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  Source: Survey HavasMedia Solutions, Wave 1-9: 17.-19.3. / 24.-26.3. / 31.3.-2.4. / 14.-16.4./ 21.-23.4./ 27.-29.4. / 5.-7.5. / 12.-14.5. / 27.-29.7.2020, Each wave 500 respondents ages 14-69 New Normal with large longing It's summer and lockdown was a few weeks ago. We already have (almost) carefree weeks behind us but Corona is still our constant companion. We took a look at how media use, consumer consumption & everyday life have changed. Key result: Many things are back to normal or on the way to normal. We do not see any major changes in behaviour and values. But some new achievements will probably last longer. MEDIA: The sun is shining outside, so you can do more. As a result, media usage is back to normal. However, media have gained in importance. This will be noticeable in the long term. CONSUMPTION: People are shopping again both in the cities and online - especially parents use the convenient shopping from home. The double burden at home and wearing masks with the whole family spoils the pleasure of a day at the shopping centre. Just as time-saving: delivery services. Many people have learned to love them during Corona and don't want to miss them anymore. NEW DAILY LIFE: Corona is still in people's minds, even though nobody really wants to hear about it anymore. Lockdown policy relaxation is perceived and claimed in a mixed way. Parties & concerts have to wait. WORK: More than half of the working population now assumes that after Corona more work is done from home than before. However, the majority hopes that at least events can be held offline again. TRAVEL: Even though there is less traveling this year, the longing of travel is unbroken. After Germany has been extensively explored as a travel destination in 2020, they will be happy to return to Australia or the USA. However, bookings will be made at somewhat shorter notice - an effect of probably some travel disappointments this year.
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  STAY SAFE!