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Jay Berkowitz www.TenGoldenRules.com, profile picture
Uploaded byJay Berkowitz www.TenGoldenRules.com
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Content is King

The document outlines 10 key strategies for email marketers in the context of content marketing, emphasizing the importance of creating diverse content formats such as blogs, infographics, and videos. It highlights the significance of SEO techniques and building an online presence through various types of websites. Key recommendations include answering frequently asked questions, utilizing social media, and creating a content calendar to enhance marketing efforts.

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Content is King 10 key strategies for email marketers in a social age Jay Berkowitz TenGoldenRules.com
Content Marketing!
Content Marketing! • Free Tools • Webinars • eBooks • White papers • Industry Studies • Blog • Podcast/Videocast • Social Media
Create a „home‟ for your content
3 Types of Websites - Blogs
Set up a „blog‟ at WordPress.org
As easy as an email 
Create links Flickr Photo Credit Sergey Golonkin
Add an image (Flickr.com, iStockPhoto.com) Flickr Photo Credit Sergey Golonkin
Three Types of Websites #2 Editor
3 Types of Websites - Editor
Where do you get content?
Three Types of Websites #3 Community/UGC
3 Types of Websites – Community/UGC
3 Types of Websites – Community/UGC
3 Types of Websites – Community/UGC
3 Types of Websites – Community/UGC
3 Types of Websites • Blog – Wordpress.org • Editor • Community (NING, BuddyPress, HigherLogic) #RMUG2013
Marcus Sheridan Virginia and Maryland “Building fiberglass pools and educating the world about pools at riverpoolsandspas.com” Strategy 4 - Content Strategies
“How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.”
http://www.slideshare.net/rohitbhargava/the-25-basic- styles-of-blogging-and-when-to-use-each-one
Britney Spears Model
Britney Spears Model
What types of Content • Answer 20 Questions • Answer 20 Questions they should ask • Keyword Blogs • 25 Kinds of Blogs • Britney Spears Model
Search Engine Optimization “SEO”
The ABC’s of SEO
A = Architecture Clean code, internal links, site map
B = Backlinks 1,277 Links TO the site
Lists = great ‘Link Bait’
C = Content Keyword Research Google, Word Tracker or Keyword Discovery
Add Keyword Phrases to First Paragraph, Middle and End
Add Meta Tags: Title, Description, H1, Alt Tag
SEM Rush Measures Search Terms listed on the first 2 pages of Google
Search Optimize Your Content • ABC’s of SEO –Architecture –Backlinks –Content (copy, images, video)
A Picture is Worth 1000 Clicks!
563 likes 403 shares 14 comments 1,427 likes 1,246 shares 18 comments
49,084 Likes 77,084 Talking About This 157.0%
Aquabumps' began in 1999 when founder Eugene Tan started emailing shots of Bondi life to his mates
Pinterest.com
Pinterest.com
Infographic www.tengoldenrules.com/3-Es-Infograph.jpg
A Picture is Worth 1000 Clicks! • The 3 E’s • Memes – Graphics, words, quotes • Pinterest • Infographics – Stats, industry information, research, compilations #RMUG2013
http://www.youtube.com/watch?v=LDyvcM0gcVs
Video! • Calendarize • Optimize for Video SEO • How to video, keyword video, product demonstration • Create a channel • Come to our site to learn more about…
Kajabi.com
Brendon Buchard – 6 Types of Products Books/eBooks, Presentations, DVD’s, Audio, Courses, Coaching $100,000 / $197 / 365 = 1.3 per day
Information Marketing • Free content • Build list, trust, reciprocity • The ‘sideways sales letter’
Cascade Content
Create a Content Calendar
1. Create Content! 2. Create a ‘home’ 3. 3 Types of Websites 4. Content ideas 5. The ABC’s of SEO 6. A picture is worth 1000 clicks 7. The 3 E’s 8. Video 9. Information Monetization 10. Cascade Content Content is King 10 key strategies for email marketers in a social age #RMUG2013
• Top 10 / try 1 thing today! • Be my friend! Linked In, Facebook, Twitter • Speaking Opportunities • Consulting, Search, Conversion, Affiliate, SEO PR • Slideshare.net (Jay Berkowitz, TenGolden Rules) • …F/U… Jay Berkowitz www.TenGoldenRules.com 561-620-9121 Content is King 10 key strategies for email marketers in a social age #RMUG2013
Content is King 10 key strategies for email marketers in a social age Jay Berkowitz TenGoldenRules.com #RMUG2013
Recent Media FOX TV
Recent Media Wall Street Journal
U San Fran Internet Masters Certificate
Author TGR, website, blog, podcast and an internet advertising agency by the same name
www.TenGoldenRules.com Search Marketing & Social Media Agency