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Uploaded byJackson Davies
PPTX, PDF1,017 views

Communications plan for 2015 2016

The document outlines Purple Door Communications' goals to increase awareness and usage of their My Purple Door portal and services through a targeted communications strategy. This includes increasing social media promotion, placing posters and flyers across campus, engaging directly with students at events, and analyzing usage metrics and feedback to optimize the strategy over time. The long-term goals are to redesign the Purple Door website to improve student experience and increase interactive and video-based content.

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Purple Door Communications
Purple Door Communications
Purple Door Communications
Purple Door Communications Ou • Increase student usage of My Purple Door
Purple Door Communications • Increase student usage of My Purple Door • Increase awareness of Purple Door throughout campus
Purple Door Communications Ou • Increase student usage of My Purple Door • Increase awareness of Purple Door throughout campus • Ensure we can help every student get a form of career enhancing activity
Purple Door Communications Our Goals:
Purple Door Communications Our Goals: • My Purple Door Statistics
Purple Door Communications Our Goals: • My Purple Door Statistics • Feedback, surveys and other
Purple Door Communications Our Goals: • My Purple Door Statistics • Feedback, surveys and other • Social Media analysis
Purple Door Communications Our Goals: • My Purple Door Statistics • Feedback, surveys and other • Social Media analysis • Anecdotal, informal, qualitative information
Purple Door Communications
Purple Door Communications
Purple Door Communications
Purple Door Communications General Focus
Purple Door Communications Leaflets for PT Fair – Knowledge of MPD – Raise Awareness of Purple Door General Focus
Purple Door Communications Leaflets for PT Fair – Knowledge of MPD – Raise Awareness of Purple Door Feedback wall – Social Media push – Posters/Flyers – Format for future events General Focus
Purple Door Communications Leaflets for PT Fair – Knowledge of MPD – Raise Awareness of Purple Door Feedback wall – Social Media push – Posters/Flyers – Format for future events Across most of campus – Unified with other designs – Future: animations, videos, etc General Focus
Purple Door Communications Leaflets for PT Fair – Knowledge of MPD – Raise Awareness of Purple Door Feedback wall – Social Media push – Posters/Flyers – Format for future events Across most of campus – Unified with other designs – Future: animations, videos, etc Magnets and Flyers in place for new students! Open to more ideas like this. General Focus
Purple Door Communications Leaflets for PT Fair – Knowledge of MPD – Raise Awareness of Purple Door Feedback wall – Social Media push – Posters/Flyers – Format for future events Across most of campus – Unified with other designs – Future: animations, videos, etc Magnets and Flyers in place for new students! Open to more ideas like this. Social Media Promotion – Plasmas – Direct interaction with students General Focus
Purple Door Communications Leaflets for PT Fair – Knowledge of MPD – Raise Awareness of Purple Door Feedback wall – Social Media push – Posters/Flyers – Format for future events Across most of campus – Unified with other designs – Future: animations, videos, etc Magnets and Flyers in place for new students! Open to more ideas like this. Social Media Promotion – Plasmas – Direct interaction with students Starts late Sept – major push with Social Media links – also posters, plasmas, live General Focus
Purple Door Communications Major poster activity – Plasmas – Guildhall Big Screen – Social Media with employer focus as well General FocusExtra Focus
Purple Door Communications Major poster activity – Plasmas – Guildhall Big Screen – Social Media with employer focus as well Slightly lower key promotion – more targeted to schools – direct interaction – plasmas – small printed material. Booklet for VF to be completed by end of sept. General FocusExtra Focus
Purple Door Communications Major poster activity – Plasmas – Guildhall Big Screen – Social Media with employer focus as well Throughout all events – photos – case studies - feedback quotes – news stories General Focus Slightly lower key promotion – more targeted to schools – direct interaction – plasmas – small printed material. Booklet for VF to be completed by end of sept. Extra Focus
Purple Door Communications Major poster activity – Plasmas – Guildhall Big Screen – Social Media with employer focus as well Out of office, meeting students and staff – targeted knowledge to raise profile – use tablets to boost MPD take up – get ideas from student body General Focus Throughout all events – photos – case studies - feedback quotes – news stories Slightly lower key promotion – more targeted to schools – direct interaction – plasmas – small printed material. Booklet for VF to be completed by end of sept. Extra Focus
Purple Door Communications Starting October, throughout winter term – direct marketing to interested students – link with business Social Media – Gig Guide poster style General FocusExtra Focus
Purple Door Communications Starting October, throughout winter term – direct marketing to interested students – link with business Social Media – Gig Guide poster style Continue marketing push with Social Media links – also posters, plasmas, live General FocusExtra Focus
Purple Door Communications Starting October, throughout winter term – direct marketing to interested students – link with business Social Media – Gig Guide poster style Continue marketing push with Social Media links – also posters, plasmas, live Work with Internal Comms to design – unify all marketing under Purple Door – speed up time taken for printing for events General FocusExtra Focus
Purple Door Communications Starting October, throughout winter term – direct marketing to interested students – link with business Social Media – Gig Guide poster style Continue marketing push with Social Media links – also posters, plasmas, live Work with Internal Comms to design – unify all marketing under Purple Door – speed up time taken for printing for events Great tool to boost uptake – on Moodle (Guy) – content for YouTube, website – celebrity factor to boost engagement General FocusExtra Focus
Purple Door Communications Slightly lower key promotion – more targeted to schools – direct interaction – plasmas – small printed material General FocusExtra Focus
Purple Door Communications Slightly lower key promotion – more targeted to schools – direct interaction – plasmas – small printed material Promotion will have been going on previous. During event, major interaction with attendees - Social Media – Case Studies – Video/Photo General FocusExtra Focus
Purple Door Communications Slightly lower key promotion – more targeted to schools – direct interaction – plasmas – small printed material Promotion will have been going on previous. During event, major interaction with attendees - Social Media – Case Studies – Video/Photo Will have outward facing – Ramp up usage for all promotion in Nov – Should have useful info as well as encourage people to enter Purple Door General FocusExtra Focus
Purple Door Communications Slightly lower key promotion – more targeted to schools – direct interaction – plasmas – small printed material Promotion will have been going on previous. During event, major interaction with attendees - Social Media – Case Studies – Video/Photo Will have outward facing – Ramp up usage for all promotion in Nov – Should have useful info as well as encourage people to enter Purple Door 16th-22nd – Large focus on startups – Social media, posters, live – “Whats the Big Idea” campaign start General FocusExtra Focus
Purple Door Communications Slightly lower key promotion – more targeted to schools – direct interaction – plasmas – small printed material General FocusExtra Focus
Purple Door Communications Slightly lower key promotion – more targeted to schools – direct interaction – plasmas – small printed material General Focus See how well this has worked – measure with MPD signups, footfall, mentions on social media – incorporate changes for 2016 Extra Focus
Purple Door Communications Slightly lower key promotion – more targeted to schools – direct interaction – plasmas – small printed material General Focus See how well this has worked – measure with MPD signups, footfall, mentions on social media – incorporate changes for 2016 Use Xmas Vacation to get into faculties – put up school targeted material – back up with programmed social media Extra Focus
Purple Door Communications Slightly lower key promotion – more targeted to schools – direct interaction – plasmas – small printed material General Focus See how well this has worked – measure with MPD signups, footfall, mentions on social media – incorporate changes for 2016 Use Xmas Vacation to get into faculties – put up school targeted material – back up with programmed social media Extra Focus Work towards an interactive flowchart for use on site and in centre to identify student’s position and options.
Purple Door Communications Large project, ongoing. Aim to rejuvenate website with better layout of info, unified design and more interactivity. Jan – July 2016. General FocusExtra Focus
Purple Door Communications Large project, ongoing. Aim to rejuvenate website with better layout of info, unified design and more interactivity. Jan – July 2016. General FocusExtra Focus As part of above, we will have a greater focus on video content. See how previous has worked, where and what to target next. Slightly lower key promotion – more targeted to schools – direct interaction – plasmas – small printed material
Purple Door Communications Large project, ongoing. Aim to rejuvenate website with better layout of info, unified design and more interactivity. Jan – July 2016. General FocusExtra Focus As part of above, we will have a greater focus on video content. See how previous has worked, where and what to target next. Slightly lower key promotion – more targeted to schools – direct interaction – plasmas – small printed material Live Events, out in faculties, backed up by comms team for promotion and support. Clarity about Maximiser, etc.
Purple Door Communications General FocusExtra Focus Tie in to post Xmas resolution feeling. Get a focus on futures for students, poster/screen/social media campaign. Will run until March, but will morph…
Purple Door Communications General FocusExtra Focus …into Next Step! Same focus on futures for students, poster/screen/social media campaign but also live interactions. Large project, ongoing. Aim to rejuvenate website with better layout of info, unified design and more interactivity. Jan – July 2016.
Purple Door Communications General FocusExtra Focus …into Next Step! Same focus on futures for students, poster/screen/social media campaign but also live interactions. Large project, ongoing. Aim to rejuvenate website with better layout of info, unified design and more interactivity. Jan – July 2016. Parallel enterprise project will aim to encourage students to come up with any idea. Stimulate discussions about enterprise. Key message is that Uni will not keep IP.
Purple Door Communications General FocusExtra Focus …into Next Step! Same focus on futures for students, poster/screen/social media campaign but also live interactions. Large project, ongoing. Aim to rejuvenate website with better layout of info, unified design and more interactivity. Jan – July 2016. Parallel enterprise project will aim to encourage students to come up with any idea. Stimulate discussions about enterprise. Key message is that Uni will not keep IP. Before Easter break. Good time to bring faculty-specific career info to students. i.e., creative CVs for CCI (possibly in line with “Future You”) Could be actual sessions or dedicated handouts to a theme.
Purple Door Communications General FocusExtra Focus Large project, ongoing. Aim to rejuvenate website with better layout of info, unified design and more interactivity. Jan – July 2016. 17th March – marketing will take place throughout 2016 in the run-up. During event, large focus on content library and interaction.
Purple Door Communications General FocusExtra Focus Large project, ongoing. Aim to rejuvenate website with better layout of info, unified design and more interactivity. Jan – July 2016. 17th March – marketing will take place throughout 2016 in the run-up. During event, large focus on content library and interaction. As exams are looming, promote Purple Door as a place to study, while reinforcing career options post-degree.
Purple Door Communications General FocusExtra Focus Large project, ongoing. Aim to rejuvenate website with better layout of info, unified design and more interactivity. Jan – July 2016. Name TBC. This will be focused on Summer PT Jobs, Graduate Options, Volunteer opportunities. Mostly social media with some print.
Purple Door Communications General FocusExtra Focus Large project, ongoing. Aim to rejuvenate website with better layout of info, unified design and more interactivity. Jan – July 2016. Name TBC. This will be focused on Summer PT Jobs, Graduate Options, Volunteer opportunities. Mostly social media with some print. Evaluation of marketing in last 10 months. What has worked and why, produce report by June.
Purple Door Communications General FocusExtra Focus Large project, ongoing. Aim to rejuvenate website with better layout of info, unified design and more interactivity. Jan – July 2016. Name TBC. This will be focused on Summer PT Jobs, Graduate Options, Volunteer opportunities. Mostly social media with some print. Evaluation of marketing in last 10 months. What has worked and why, produce report by June. Marketing for these events will begin along same lines as earlier ones. Lots of opportunity for content!
Purple Door Communications
Purple Door Communications Is the plan adaptable?
Purple Door Communications Is the plan adaptable? Very much so! This is a living plan and will definitely adjust as time goes on and different needs are identified.
Purple Door Communications Is the plan adaptable? Very much so! This is a living plan and will definitely adjust as time goes on and different needs are identified. Does it align with Purple Door and University of Portsmouth strategic plans?
Purple Door Communications Is the plan adaptable? Very much so! This is a living plan and will definitely adjust as time goes on and different needs are identified. Does it align with Purple Door and University of Portsmouth strategic plans? Yes, this has been designed with the express purpose of providing career-enhancing activities to every University of Portsmouth student. It should achieve this by aggressively marketing towards students who may not seek out Purple Door themselves.
Purple Door Communications Is the plan adaptable? Very much so! This is a living plan and will definitely adjust as time goes on and different needs are identified. Does it align with Purple Door and University of Portsmouth strategic plans? Yes, this has been designed with the express purpose of providing career-enhancing activities to every University of Portsmouth student. It should achieve this by aggressively marketing towards students who may not seek out Purple Door themselves. Can I suggest changes to the plan to meet the needs of my department?
Purple Door Communications Is the plan adaptable? Very much so! This is a living plan and will definitely adjust as time goes on and different needs are identified. Does it align with Purple Door and University of Portsmouth strategic plans? Yes, this has been designed with the express purpose of providing career-enhancing activities to every University of Portsmouth student. It should achieve this by aggressively marketing towards students who may not seek out Purple Door themselves. Can I suggest changes to the plan to meet the needs of my department? Yes, I am happy to accept any suggestions as this is a “living” plan and will remain adaptable to various needs across the department.
Purple Door Communications