Class#4

Class#4

• 1.
  Online Content A lookat why more content is good & the various tools you can use to create additional content
• 2.
  Agenda • Housekeeping • Attendance • Socialnomics discussion • News • Video / YouTube • Photo Sharing • Check ins • Assignment
• 3.
  HOUSEKEEPING
• 4.
  YouTube, Vimeo VIDEO
• 5.
  VIDEO – YOUTUBE http://www.youtube.com/watch?v=XN3uOf_lr qI
• 6.
  GuyGal - Recap •Content is the currency of social media and search • Prediction: 90% of digital consumption will be video • “Video is the only medium that scales the full range of human emotions”. • Example of Zappos – doing video demos of shoes. 20-30% increase in sales – Increases trust • LOW cost to entry • People pay with their time. So do a good job or don’t do it at all • Subscribers > Viewers
• 7.
  Video – YouTube • Most familiar video platform • 48 hours of video uploaded every minute • 3 billion videos viewed everyday • 490 Million Users average visit – 25 minutes • Monetization (CPM – Cost per 1000 views basis) • Brand Channels • Analytics suite • http://www.youtube.com/t/press_statistics
• 8.
  YouTube – BrandChannels • http://www.youtube.com/user/Starbucks/featured • http://www.youtube.com/thescore • http://www.youtube.com/user/McDonaldsCanada • Playlists • Promote videos • Advertising http://www.youtube.com/user/JimmyKimmelLive
• 9.
  Video - Vimeo • A community of film people • Quality is better on default embed • Not for “commercial usage” • No monetization
• 10.
  Why Video • SEO • Easily consumable (72% YOY Growth – Forrester Research) • Social media effect – shareable • If it’s good. Bounce rate goes down! • Alleviates doubt. And increases trust (Zappos) • Cost of entry all time low • More Memorable
• 11.
  Examples • http://www.zappos.com/nike-eclipse-ii-white-black-varsity- red • https://path.com/ • http://www.youtube.com/watch?v=Y81p9XsX3tQ – Various Examples • http://www.youtube.com/watch?v=NHPok_lBmzM - HubSpot
• 12.
  Video – Recap •Great reference, great for sharing, but the videos have to be great • OR they have to be quick • Build trust with your customers • Make Money with advertising • Reach your audience through various channels • Get found faster.
• 13.
  Flickr, Twitpic, pic.twitter.com,Instagram, Pinterest PHOTO SHARING
• 15.
  PHOTO SHARING -FLICKR •Online photo management and sharing • Great community •Started out as a game •You own the content •Customize who sees the content •Freemium model –ad-free unlimited photo storage • 51 million users •Owned by Yahoo (2005)
• 16.
  PHOTO SHARING -FLICKR •Online photo management and sharing • Great community •You own the content •Customize who sees the content • Most frequently used for personal usage small businesses do use it though •Creative Commons
• 17.
  PHOTO SHARING -FLICKR • Creative Commons •http://www.flickr.com/creativecommons/ •A great source to find images, and to have your images discovered
• 18.
  PHOTO SHARING -INSTAGRAM • iPhone (and Android) only photo sharing app •No View Analytics •“Sharability” & Early adopter factor •http://instagr.am/p/HAb6d2Rc-j/ •10 Early Adopter Brands using Instagram - http://thenextweb.com/socialmedia/2011/05/19/10-early- adopter-brands-using-instagram/ •Many Brands on Instagram http://socialfresh.com/brands- on-instagram/ •Bought by Facebook for $1B
• 19.
  TWITPIC, YFROG, LOCKERZ •Allpopular photo sharing services • Have web presence and mobile presence •All have social media elements • Choose one and stick with it (not lockerz.. unreliable) • Yfrog has “views” updating issues no embeds (i.e Tweetdeck) •Less a community, more a sharing utlitity to other networks •Pic.twitter.com no analytics at all •Twitter forcing more and more apps to use pic.twitter.com
• 20.
  SHARE OF VOICE– MAY 2011 (ANCIENT)
• 23.
  MORE NETWORKS MOREREACH •Gary Vee on Pinterest http://youtu.be/keMQasaECKM
• 24.
  PHOTO SHARING FORBUSINESS • Integrate into everything! • Instagram – 9185 Likes - 21 Likes to Facebook (Share) • Twitter - 370 Retweets • Facebook – 44,998 Likes, 1,231 Comments, 2091 Shares
• 25.
  PHOTO SHARING BESTPRACTICES • Integrate as much as possible . Share across all networks • Find the channel(s) that work best for you • Be descriptive • Tell a story when uploading an album • Link back to your website! • Use pictures whenever possible
• 26.
  CHECKINS – FOURSQUARE,GET GLUE, FACEBOOK PLACES •Foursquare – Check in any where with people who aren’t your friends (Twitter) •Facebook – Check in anywhere with your real friends •Get Glue – Check in to what you’re watching, or reading or listening to
• 27.
  CHECKINS – FOURSQUARE •Foursquare – 15 million users • More of a mobile app – users checkin when they’re at the location • Most check ins - Mayor • Tips Promotions • Badges based • Share with social network • Privacy
• 28.
  CHECKINS –GET GLUE •1.5 million users • Stickers •More for content providers & Personal usage
• 29.
  CHECKINS – FACEBOOKPLACES •US around 750 000 checkins / day •Only 4% of adult users use location based services •http://www.ignitesocialmedia.com/social-media- stats/foursquare-facebook-places-checkins/
• 30.
  CHECKINS – WHY •Free advertising. People care about where others do. (Shop, Watch, Eat) • Early adopter • Meet up. • Brand recognition. • Tips •Incentivize – Free beer? SURE! •6 Successful Foursquare Marketing Campaigns to Learn From •5 Creative Facebook Places Marketing Campaigns
• 31.
  ASSIGNMENT •Anthropological Introduction toYouTube •http://www.youtube.com/watch?v=TPAO-lZ4_hU •Questions to be posted!