BPC10 BuckleyMetadata-share

Enabling Social Media through MetadataChristian BuckleyDirector, Product EvangelismAxceler (echoTechnology)@buckleyplanet http://buckleyplanet.net

ContentYour Social Media Strategy

Social media inside SharePoint

Common problems and best practices

Emerging enterprise technologies

Planning strategiesWhat are we talking about?

The CIO PerspectiveSecurityIntellectual Property / CompetitionComplianceProductivitySupport IssuesCostLack of Visibility / TransparencyBandwidthFadIgnorance / Apathyhttp://buckleyplanet.typepad.com/samaritanweb/2010/01/top-10-reasons-your-cio-blocks-social-media.html

The VP of Marketing PerspectiveA globally connected teamOnline and offline access to all contentDynamic discovery of people, content and ideas in context to my project, my status, my relationshipsContent and concept reuseIntegrationPretty colorsPsychic interface

Why is metadata important to social media in SharePoint?

Why SharePoint Needs SocialThe islands of information have been moved to SharePoint. NOW WHAT???You can’t find anythingYou can’t tell who owns what You can’t tell what’s new, what’s old, or what has changedIt’s all disconnected

Definitions“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogues (many-to-many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”Wikipedia.org

DefinitionsIn Biology, taxonomy is the science dealing with the description, identification, naming, and classification of organisms. “however, the term is now applied in a wider, more general sense and now may refer to a classification of things, as well as to the principles underlying such a classification.”“Metadata provides context for data. Metadata is used to facilitate the understanding, characteristics, and management usage of data. The metadata required for effective data management varies with the type of data and context of use.”Wikipedia.org

DefinitionsEnd UsersSearchSocial MediaGovernanceTaxonomyAd HocMetadata

Microsoft example(represents a small sample size)UsersMy SiteTeamsCorporateDepartmentsEmpowerment

Microsoft SharePoint 2010Ribbon UISharePoint WorkspaceSharePoint MobileOffice Client and Office Web App IntegrationStandards SupportBusiness Connectivity ServicesInfoPath Form ServicesExternal ListsWorkflowSharePoint DesignerVisual StudioAPI EnhancementsREST/ATOM/RSSTagging, Tag Cloud, RatingsSocial BookmarkingBlogs and WikisMy SitesActivity FeedsProfiles and ExpertiseOrg BrowserSitesCommunitiesCompositesPerformancePoint ServicesExcel ServicesChart Web PartVisio ServicesWeb AnalyticsSQL Server IntegrationPowerPivotContentInsightsEnterprise Content TypesMetadata and NavigationDocument SetsMulti-stage DispositionAudio and Video Content TypesRemote Blob StorageList EnhancementsSearchSocial RelevancePhonetic SearchNavigationFAST IntegrationEnhanced Pipeline

Common MigrainesAd-hoc content migration leads to junk in portal

Legacy content gets migrated slowly, if at all

Inconsistent taxonomy across farms and site collections

People author locally - multiplies problems globally

Authors don’t apply metadata= “shotgun” approach to search OR Authors apply metadata without common classification = better search, but worse authoring experience

Portal lacks high fidelity search

User can’t find the right content

As a result, poor portal adoption and low user satisfactionIt’s the metadata, stupidMetadata is the key to making social media work inside the enterprise

Most social media brands are built for the individual (and ad revenue)

Metadata makes social media visible, searchable, linkable, relevant

Metadata is the building block of social media within SharePointManaging MetadataCENTRALIZEDDECENTRALIZEDSite architecture is centrally controlledMetadata is always applied to contentSite Columns and Content Types are created at site collection rootLists get “bundles” of columnsPROSImproves consistencyReduces metadata duplication Easy to updateEasy to support and train onAllows document-level DIP, Workflow, Information Policies, and document templatesCONSRequires planningRequires upfront workHard to manage across site collections and portalsSite architecture is ad-hocMetadata may not be applied to contentColumns are created on listsColumns are combined in an ad-hoc basis on each listPROSRequires no planningRequires little upfront effortWorks across site collections and portalsCONSDecreases consistencyIncreases metadata duplicationHard to updateHard to support and train onOnly allows list-level Workflow, Information Policies and document templatesDifficult to reverse

Planning your social media strategy

Emerging Enterprise TechnologiesCommunity management toolsOpen identityMicrobloggingSocial CRMEnterprise applications gaining a social layerActivity streamsSocial search, analytics, and filteringEnterprise social media workflowAutomated compliance monitoringNext-generation unified communicationsDion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224

Social Media in SharePoint2007Blogs Wikis My SitesTeam SitesDiscussion forumsShared calendarsAlertsRSSSearchTag cloudsMobile accessiblePresence awarenessEmail archiving2010Managed Metadata ServiceAdvanced routing (based on metadata)User profiles (My Sites)Status updates/activity feedsKnowledge miningBookmarks (replaces My Links)Feedback/ratingNote board (Wall)Podcasting kitSocial taggingExpertise taggingWikis (including wiki edits of Team Sites)Share & Track tabIndividual and team blogsPeople and social search

BPC10 BuckleyMetadata-share