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Best practices for nonprofit and NGO Twitter use

The document outlines best practices for nonprofit and NGO Twitter use, as presented by John Roland. It discusses three learning outcomes: recognizing the need to actively engage a nonprofit on Twitter; locating and using a nonprofit's Twitter tools from its handle; and formulating organized content for a nonprofit Twitter channel. Some specific best practices covered include creating Twitter lists, using hashtags and influencers to engage followers, addressing crises on Twitter, and personalizing customer service responses.

Social Media◦
Related topics:
Content Marketing• Content Strategy• Social Media Strategy•
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BEST PRACTICES FOR NONPROFIT AND NGO TWITTER USE Practical applications By John Roland, MDiv, MBA
Instructor John Roland • Experience includes: • Director of Development Kennesaw State University • Senior District Executive with the Boy Scouts of America • Adjunct Instructor at four universities/colleges • University Director of Social Media • Senior Minister • Earned MBA, Master of Divinity • Originally from Tallahassee, Florida John Roland, @jaroland74
Learning outcomes today. . 1. Recognize the need to actively engage one’s nonprofit on Twitter. 2. Locate and perform one’s nonprofit Twitter tools from their Twitter handle. 3. Formulate and organize content for one’s nonprofit Twitter channel. John Roland, @jaroland74
Social media is a super tool! John Roland, @jaroland74
Twitter Benefits . . . Four main benefits: • communication • collaboration • community • collective intelligence opportunities John Roland, @jaroland74
John Roland, @jaroland74
2017 Twitter Stats John Roland, @jaroland74
2017 Twitter Stats John Roland, @jaroland74
Nonprofits can simply share their unique value proposition John Roland, @jaroland74
Create Twitter lists • #1: Monitor Competitors • #2: Connect With Industry Leaders • #3: Stay on Top of Trends • #4: Engage With Employees • #5: Create Lists for Events • #6: Maintain Customer Relationships John Roland, @jaroland74
Twitter Analytics John Roland, @jaroland74
#Hashtag engagement • Expand followers by engaging in common interests. #GivingTuesday or #Adoption • Engage in a live, ongoing conversation like #SuperBowl2017 or #FSUvMiami. • Engage in fellow convention attendees commenting on speakers, breakouts, networking, and best practices. #BBK12UC John Roland, @jaroland74
Engage with popular influencers to grow your Twitter Brand John Roland, @jaroland74
Twitter is a great tool in a crisis John Roland, @jaroland74
Measure what is working (and not). John Roland, @jaroland74
Video on Twitter John Roland, @jaroland74
Twitter on Mobile John Roland, @jaroland74 Lists
Twitter on Mobile John Roland, @jaroland74 New Tweet Photo on file Periscope live video Periscope live video
Engage with Twitter online • RACE for the Orphans Twitter Handle John Roland, @jaroland74
What do you want to POST? John Roland, @jaroland74
What do you want to POST? •P: People (Who do you want to reach?) •O: Objective (What do you want them to do?) •S: Strategy (How to do it?) •T: Technology (Implementing Technology) John Roland, @jaroland74
What do you want to POST? • Why is this content included? • Does my audience need to know this? • Does my audience want to know this? • How will this content make it easier for my audience to make a decision or take action? John Roland, @jaroland74
Provide balance in your content John Roland, @jaroland74
Twitter Chat for Professional Development Learning John Roland, @jaroland74 • Posted Questions (Q) by host, Answers (A) by participants.
“All Tweets are public, and easily amplified across audience segments—making it ideal for employee messages to reach potential customers.”
Twitter customer service John Roland, @jaroland74
Personalize customer service responses John Roland, @jaroland74
Learning outcomes today. . 1. Recognize the need to actively engage one’s nonprofit on Twitter. 2. Locate and perform one’s nonprofit Twitter tools from their Twitter handle. 3. Formulate and organize content for one’s nonprofit Twitter channel. John Roland, @jaroland74