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Annual Review of Football Finance 2019

The 'World in Motion Annual Review of Football Finance 2019' reports record revenue growth in European football, particularly from the Premier League, which reached £4.8 billion in 2017/18. It highlights a substantial increase in player transfer expenditures reaching £2.4 billion and a concerning rise in the wages/revenue ratio for Championship clubs. Overall attendance across the Premier League and Football League climbed to 32.9 million, marking the highest turnout in nearly 60 years.

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World in motion Annual Review of Football Finance 2019 Sports Business Group May 2019
The continued revenue growth of the Premier League and Football League has contributed to overall revenues in the European football market reaching record levels.
Annual Review of Football Finance 2019 | Europe’s premier leagues Europe’s premier leagues Revenue growth continued apace across the ‘big five’ European leagues, with the Premier League once again leading the pack. ‘Big five’ European league clubs’ revenue – 2016/17 (€m) 4,000 3,000 2,000 0 1,000 5,000 6,000 England Germany Spain Italy France 5,440 3,168 3,073 2,217 Average revenue per club (€m) 1,473 27% 3,210 59% 757 14% 872 28% 1,248 39% 510 16% 538 17% 954 31% 666 30% 1,609 52% 1,294 58% 510 17% 257 12% 272 176 154 111 85 Average match attendance 38,495 43,879 26,771 23,848 22,575 Stadium utilisation 96% 90% 70% 59% 72% 1,692 791 47% 191 11% 342 20% 368 22% Matchday Broadcasting Sponsorship/Commercial Other commercial Matchday Broadcasting Sponsorship/Commercial Other commercial Note: Commercial revenue is not disaggregated into ‘sponsorship’ and ‘other commercial’ for clubs in England, Spain and Italy. Source: Leagues; Deloitte analysis.
Annual Review of Football Finance 2019 | Premier League clubs Premier League clubs Source: Deloitte analysis. Premier League clubs’ revenue grew by 6% to a record £4.8 billion in 2017/18, driven by increased UEFA distributions to English clubs as five teams participated in the Champions League for the first time. Premier League clubs’ revenues 2015/16-2019/20 (£m) 4,000 3,000 2,000 0 1,000 5,000 6,000 2015/16 2016/17 2017/18 2018/19 2019/20 3,639 4,556 4,819 5,050 Average revenue per club Projected 1,090 30% 1,927 53% 622 17% 1,168 26% 2,768 61% 620 13% 1,305 27% 1,390 28% 2,844 59% 3,000 59% 670 14% 660 13% 182 228 241 252 261 5,240 1,490 28% 3,030 58% 720 14% Commercial Broadcasting Matchday
Annual Review of Football Finance 2019 | Premier League clubs Premier League clubs Premier League clubs’ revenues and wage costs – 2017/18 (£m) 400 300 200 0 100 500 600 700 ManchesterUnited Chelsea Liverpool Arsenal TottenhamHotspur Average LeicesterCity NewcastleUnited WestBromwichAlbion AFCBournemouth SwanseaCity CrystalPalace WestHamUnited Watford StokeCity BrightonHoveAlbion HuddersfieldTown ManchesterCity Southampton Burnley 50% 52% 58% 55% 62% 39% 85%59% 52% 60% 75% 74% 78% 58% 56% 76% 71% 67% 74% 49% 74% 296 590 503 455 448 389 379 241 178 177 160 152 150 140 139 135 128 127 127 127 125 260 264 246 240 148 142 Everton 189 160 94 107 119 113 117 82 78 102 91 86 94 63 92 Source: Deloitte analysis.Revenue Wage costs Wages/revenue ratio Manchester United (£296m) continued to be the division’s highest wage payers, but whilst wages increased by more than £30m the club continues to have a relatively favourable wages/revenue ratio (50%).
Annual Review of Football Finance 2019 | Football League clubs Football League clubs The wages/revenue ratio also increased from 99% to 106%, highlighting the increasing level of financial risk that Championship clubs are willing to take in order to chase promotion to the Premier League. Football League clubs’ revenues and wage costs – 2016/17 and 2017/18 (£m) Source: Deloitte analysis. Revenue Wage costs Wages/revenue ratio Average wage costs per club 99% 30 106% 33 84% 5 94% 6 71% 3 78% 3 720 712 795 749 123 146 137 146 65 91 71 91 16/17 17/18 16/17 17/18 16/17 17/180 100 200 300 400 500 600 700 800 900 Championship League 1 League 2 Source: Deloitte analysis. Revenue Wage costs Wages/revenue ratio Average wage costs per club
Annual Review of Football Finance 2019 | Player transfers Player transfers The Premier League saw a transfer expenditure record of £2.4 billion, a substantial increase of 47%. The world-leading central distributions from the Premier League afford clubs the ability to acquire talent at premiums that can only be matched by a small number of clubs internationally. Premier League and Football League clubs’ player transfer payments – 2017/18 (£m) Premier League clubs Within PL clubs £657m Premier League total £2,352m Non-English clubs Football League clubs Within FL clubs £117m Football League total £300m Agents £92m £45m £211m £47m £44m £130m £444m £1,354m Note: Arrows represent the flow of transfer payments, with players moving in the opposite direction. The estimated fees in respect of the transfer of player registrations refer to amounts committed in 2017/18, rather than actual cashflows. The sources for the amounts in the chart relate to periods that are not necessarily coterminous. Source: Premier League; Football League; Deloitte analysis.
Annual Review of Football Finance 2019 | Stadia Stadia Total attendance for the Premier League and Football League clubs nudged up to 32.9m in 2018/19 following 32.8m in 2017/18 which was the highest total attendance across the four divisions in almost 60 years. Premier League Championship League 1 League 2 % change on 2017/18 Premier League and Football League clubs’ average matchday attendances – 2013/14 to 2018/19 (000s) 40 30 20 0 Stadium utilisation 2014/15 2015/16 2016/17 2017/18 2018/19 10 50 36.2 36.5 17.9 17.6 4.7 5.0 7.2 7.2 35.8 20.2 4.9 8.0 38.5 20.5 4.5 7.8 38.4 20.0 4.5 8.7 0% 2% 11% 0% 96% 68% 46% 48% 96% 65% 47% 51% 96% 72% 50% 47% 96% 73% 51% 42% 97% 73% 57% 40% Source: Premier League; Football League; Deloitte analysis.
Annual Review of Football Finance 2017 | Europe’s premier leagues This publication has been written in general terms and we recommend that you obtain professional advice before acting or refraining from action on any of the contents of this publication. Deloitte LLP accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC303675 and its registered office at 1 New Street Square, London EC4A 3HQ, United Kingdom. Deloitte LLP is the United Kingdom affiliate of Deloitte NWE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). DTTL and each of its member firms are legally separate and independent entities. DTTL and Deloitte NWE LLP do not provide services to clients. Please see www.deloitte.com/about to learn more about our global network of member firms. © 2019 Deloitte LLP. All rights reserved. Graphic design: www.heliographic.co.uk