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Principles in
Speech
Writing and
Delivery
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The process for writing is not
chronological or linear; rather, it is
recursive. That means you have
the opportunity to repeat a
writing procedure indefinitely, or
produce multiple drafts first
before you can settle on the right
one.
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We will talk about
Speech Writing Process
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Conducting Audience Analysis
Audience analysis entails looking into the profile of your target audience. This is done so
you can tailor-fit your speech content and delivery to your audience. The profile includes the
following information.
a. Demography determines the interest of the audience, and will also affect the language
style and formality of the speech.
Ex: age range, male-female ratio, educational background and affiliations or degree program
taken, nationality, economic status, academic or corporate designations
b. Situation will affect the length of speech, visual aids, and formality of the situation.
Ex: time, venue, occasion, and size
c. Psychology will let the writer know which appeal to use and how to situate his/ her text in
the context of the audience.
Ex: (values, beliefs, attitudes, preferences, cultural and racial ideologies, and needs)
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Determining the purpose of the
speech
The purpose for writing and delivering the speech can be classified into three
—to inform, to entertain, or to persuade.
a. An informative speech provides the audience with a clear understanding of
the concept or idea presented by the speaker.
b. An entertainment speech provides the audience with amusement.
c. A persuasive speech provides the audience with well-argued ideas that can
influence their own beliefs and decisions.
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Selecting and Narrowing a Topic
The topic is your focal point of your speech, which can be determined once you
have decided on your purpose. If you are free to decide on a topic, choose one
that really interests you. There are a variety of strategies used in selecting a
topic, such as using your personal experiences, discussing with your family
members or friends, free writing, listing, asking questions, or semantic
webbing.
Narrowing down a topic means making your main idea more specific and
focused. The strategies in selecting a topic can also be used when you narrow
down a topic.
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Data
Gathering
Data gathering is the stage where you
collect ideas, information, sources, and
references relevant or related to your
specific topic. This can be done by visiting
the library, browsing the web, observing a
certain phenomenon or event related to
your topic, or conducting an interview or
survey. The data that you will gather will
be very useful in making your speech
informative, entertaining, or persuasive.
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Selecting a
Writing
Pattern
Writing patterns, in general, are
structures that will help you organize
the ideas related to your topic.
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Preparing an
Outline
An outline is a hierarchical list that
shows the relationship of your ideas.
A good outline helps you see that all
the ideas are in line with your main
idea or message. The elements of an
outline include introduction, body,
and conclusion.
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Creating the
Body of the
Speech
The body of the speech provides
explanations, examples, or any
details that can help you deliver your
purpose and explain the main idea of
your speech. One major
consideration in developing the body
of your speech is the focus or central
idea.
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The body of your speech should only have one central idea.
The following are some strategies to highlight your main idea.
a. Present real-life or practical examples
b. Show statistics
c. Present comparisons
d. Share ideas from the experts or practitioners
Remember that the main idea of your speech may also be
presented using a thesis statement (sentence that expresses a
claim or directly answering a question).
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Preparing
the
Introduction
The introduction is the foundation of
your speech. Here, your primary goal
is to get the attention of your
audience and present the subject or
main idea of your speech. Your first
few words should do so
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The following are some strategies.
a. Use a real-life experience and connect that experience to your
subject.
b. Use practical examples and explain their connection to your
subject.
c. Start with a familiar or strong quote and then explain what it
means.
d. Use facts or statistics and highlight their importance to your
subject.
e. Tell a personal story to illustrate your point.
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Preparing
the
Introduction
The introduction is the foundation of
your speech. Here, your primary goal
is to get the attention of your
audience and present the subject or
main idea of your speech. Your first
few words should do so
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Preparing
the
Conclusion
The conclusion restates the main
idea of your speech. Furthermore, it
provides a summary, emphasizes the
message, and calls for action. While
the primary goal of the introduction
is to get the attention of your
audience, the conclusion aims to
leave the audience with a
memorable statement.
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The following are some strategies.
a. Begin your conclusion with a restatement of your message.
b. Use positive examples, encouraging words, or memorable lines
from songs or stories familiar to your audience.
c. Ask a question or series of questions that can make your
audience reflect or
ponder
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Editing/
Revising
Editing/Revising your written speech
involves correcting errors in
mechanics, such as grammar,
punctuation, capitalization, unity,
coherence, and others. Use the
following guide questions and
statements when editing your work.
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a. Edit for focus
- “So, what’s the point? What’s the message of the speech?”
- Ensure that everything you have written, from introduction to
conclusion, is related to your central message..
b. Edit for clarity
- “I don’t understand the message because the examples or
supporting details were confusing.”
- Make all ideas in your speech clear by arranging them in logical
order (e.g., main idea first then supporting details, or supporting
details first then main idea).
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c. Edit for concision
- “The speech was all over the place; the speaker kept talking
endlessly as if no one was listening to him/her.”
- Keep your speech short, simple, and clear by eliminating
unrelated stories and sentences and by using simple words.
d. Edit for continuity
- “The speech was too difficult to follow; I was lost in the middle.”
- Keep the flow of your presentation smooth by adding transition
words and phrases.
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e. Edit for variety
- “I didn’t enjoy the speech because it was boring.”
- Add spice to your speech by shifting tone and style from formal to
conversational and vice-versa, moving around the stage, or adding
humor.
f. Edit for impact and beauty
- “There’s nothing really special about the speech.”
- Make your speech memorable by using these strategies: surprise
the audience, use vivid descriptive images, write well-crafted and
memorable lines, and use figures of speech
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Rehearsing
Rehearsing gives you an opportunity
to identify what works and what does
not work for you and for your target
audience. Some strategies include
reading your speech aloud, recording
for your own analysis or for your
peers or coaches to give feedback on
your delivery. The best thing to
remember at this stage is: “Constant
practice makes perfect.”
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Some Guidelines in Speech Writing
1. Keep your words short and simple. Your speech is meant to be heard by your
audience, not read.
2. Avoid jargon, acronyms, or technical words because they can confuse your
audience.
3. Make your speech more personal. Use the personal pronoun “I,” but take care
not to overuse it. When you need to emphasize collectiveness with your
audience, use the personal pronoun “we.”
4. Use active verbs and contractions because they add to the personal and
conversational tone of your speech.
5. Be sensitive of your audience. Be very careful with your language, jokes, and
nonverbal cues.
6. Use metaphors and other figures of speech to effectively convey your point.
7. Manage your time well; make sure that the speech falls under the time limit.
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Fonts used: Dancing Script and Poppins
Thank
you!