3 Secrets of Social Media Marketing

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3 Secrets of Social Media
Marketing

© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

This is a joke… really, anyone can
become a social media expert. But
you gotta walk the talk.

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Illus. by Stuart Goldenberg

“What do I like look…
a tech expert?”
http://www.nytimes.com/2009/09/10/technology/personaltech/10pogue.html

-  David Pogue, The New York Times (Sept. 10, 2009)


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You don’t need to use all the tools.
Social Media Grab Bag

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Gotta use Twitter, YouTube, Facebook, LinkedIn, Flickr and Blogs.
Social Media Simplified

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My favorite slide from 3 years ago, but still speaks to a lot of folks.
Blog(s) for Einstein?

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Importance of mobile

Slide Title One in five U.S. adults has no landline;
49% of young adults (ages 18 – 29) use
only cell phones

Harris Poll April 4, 2008

2/3 of Americans own a video-
enabled mobile device, including
iPods, cell phones and laptop
computers.

BitBriefs Sept. 11, 2009


Example #1
Break

Lee Aase – Mayo Clinic’s social media guru
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http://www.slideshare.net/LeeAase/energizing-word-of-mouth-through-social-media


Example #2
Break

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Twitter – 7 ways to get RTs and Followers
#1 Get out of
silo mentality
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#2 Start small;
fail cheaply

#3 It’s OK! Build your
personal brand AND your
company brand


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debbie.weil@gmail.com

Mobile: 202.255.1467

Site/blog: www.debbieweil.com
This presentation created for
Communitelligence’s Rethinking Twitter: @debbieweil
Corporate Communications 2009
Oct. 1, 2009
Washington DC


3 Secrets of Social Media Marketing