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1. Social Media - An Introduction

Social media refers to internet platforms that allow users to share information and interact with others online. There are several types of social media including social networks, media sharing sites, forums, blogs, and wikis. While social media and mass media both aim to reach large audiences, social media allows for two-way interaction where users can provide feedback. Some key benefits of social media include education, connectivity, and promotion of businesses.

Social Media◦
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SOCIAL MEDIA
Introduction Social media is an array of Internet based platforms It promotes sharing of information
Over the years social media has become important part in the everyone’s fields These platforms have enabled it’s users to interact with other people in online in a social manner
Contd… Social media websites and applications focused on…. • microblogging, • forums, • social bookmarking, • social creation, • social networking and • wikipedia
Social Media vs Mass Media Similarities: Designed to reach large No.of people Made to inform audiences
Difference: Social media reaches it’s users in a shorter amount of time Social media gives audience an opportunity to give “FEED BACK”
Types of Social Media There are seven types of social media each one having its set characters…. 1. Social News 2. Social Networks 3. Media Sharing 4. Bookmarking sites 5. Forums 6. Blogging / Microblogging 7. Collaborative project
1. Social News Users are allowed to post News Links on Social News Websites Popular Social News Website: www.reddit.com
2. Social Networks The users are allowed to connect and share with the people having similar interests on Social Networking Websites Popular Social Networking Website: www.facebook.com
3. Media sharing The users can share different types of media such as videos and Photos on the Social Media Sharing Websites Popular Social Media Sharing Website: www.youtube.com
4. Bookmarking sites The users are allowed to save and organize links regarding several online websites and resources on Social Bookmarking Websites Popular Social Bookmarking Website: www.StumbleUpon.com
5. Forum The users can post comments for articles or messages posted on a specific subject
6. Blog and Microblogging The users are allowed to submit Short posts or short written entries including product and service on a Social blogging/Microblogging Website Popular Social Blogging Website: www.tumblr.com Popular Social Microblogging Website: www.twitter.com
7. Collaborative Project A free encyclopedia, written collaboratively by the people who use it. Popular collaborative project website: www.wikipedia.com
Benefits of social media
1. Education  There are lot of benefits for the teachers and students  With the help of social media, the students can easily get education from professionals and experts
2. Connectivity The biggest benefit is connectivity The users can connect with the people from any part of the world
3. Promotion The users can promote their business to a bigger audience Social media helps them in many ways Like advertising, sharing product reviews
4. Help The users can share their issues with the online community for getting help and suggestions
Conclusion In Today’s life, the social media has become an integral part of people’s life They have spent so much time on it, they often hours
The businessmen using this for their product promotion Every one likes to have social media accounts to remain in touch with their friend and relatives