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be-in-the-business-of-social-business

Be in the Business of Social Business

Ron Schott

social-marketing-midyear-checkin

Social Marketing Mid-year Check-in

Ever since I can remember I’ve had this love affair with all things digital. It started out as a kid when all I could think about was getting that NES system. Once I had it in my hands I needed the next thing and the next thing until I finally reached the age of 26 and realized that I had a problem… no, I didn’t stop, but now I write about it.

Now I'm Head Spring Creek Group UK, the London branch of a social media marketing and measurement agency headquartered in Seattle, Washington. I work on emerging tech, social, and mobile initiatives for Fortune 500 brands with colleagues at UM, Intitiative, Reprise, Cadreon, and Ansible as part of the Mediabrands Audience Platform.

I have a