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ifs-multiple-applications

Complexity in Industrial ERP:Getting Back to One Version of the Truth

Charles Rathmann

how-well-does-erp-facilitate-project-based-business-models

How Well Does ERP Facilitate Project Based Business Models?

After more than 20 years of media planning, management, marketing communications and public relations experience, I have learned that I truly enjoy both goal-oriented and purely informative journalism. But I probably deliver the highest value when I can be involved in research-driven strategic marketing communications planning and management.

My agency experience was focused primarily on account planning and research, along with a little industry media relations activity. That experience has helped me become a "fast study," allowing me to get up to speed on abstruse technology and business concepts and communicate about them to non-technical audiences. It also helps me see marketing com..