LESSON 2
QUARTER 3
Developing an
Event
Proposal
Event Proposal
It is a formal document
presented to a client,
school head, or
organizer that outlines
the details of a planned
event.
Parts of an
Event
Proposal
Parts of an Event
1. Title PageProposal
2. Introduction / Rationale
3. Objectives
4. Event Details (Participants, Date,
Time, Venue, Program Flow)
5. Roles & Responsibilities
Parts of an Event
Proposal
6. Activity Matrix
7. Event Costing
8. Marketing & Promotion Plan
9. MOA
10. Event Evaluation Form
1. Title Page
• Introduces the event
and gives the proposal
a professional look.
• Company name & logo
• Event title
• Prepared by
(class/group/names)
• Date of submission
2. Introduction /
Rationale
• Explains why the event is
being held. It justifies the
need for the event.
• What the event is about
• Brief context or background
• Why the event is needed
3. Objectives
• It states what the
event aims to achieve.
• Lists SMART goals
Specific,
Measurable,
Achievable,
Relevant, Time-
bound
NOTE: In your proposal, include at least 3 objectives
4. Event Details
• Provides all essential
logistical information.
1. Participants - target audience
2. Date & Time
3. Venue - with floor plan/layout
4. Program Flow - activity
schedule
You may also use a realistic photo of your venue
and edit it to visualize what it would look like.
5. Roles &
Responsibilities
• Clarifies who does what
to avoid confusion
during preparation and
execution.
• Committees involved
• Duties and responsibilities of
each team
• Person-in-charge per task
6. Activity Matrix
• It is a centralized digital
or visual tool for
scheduling, tracking,
and managing all event
activities.
• Table, timeline
7. Event Costing
• Provides a financial plan
for the event.
• Estimated expenses
• Income (if fundraising)
• Profit projection (optional)
• Sponsorships or donations (id
applicable)
8. Marketing &
Promotion Plan
• Explains how the event
will be publicized to
attract participants.
• How you will promote the
event
• Materials (posters, invitations,
announcements)
9. Memorandum of
Agreement (MOA)
• It is a formal document
that outlines the terms,
responsibilities, and
expectations between two
or more parties involved
in an event
10. Event
Evaluation Form
• It is a survey used to
collect feedback from
attendees, organizers, or
stakeholders to assess
an event's success and
identify areas for
improvement.