Social Media Content
Direction
Prepared by
MSVN
Executive Summary
AREA OF RESPONSIBILITY
• Create a Fanpage for AGS in the Vietnam region.
• Develop a strategic plan to implement content that effectively reaches the target audience.
• Enhance the brand awareness of AGS in the Vietnamese market.
PREPA RED BY OBJECTIVES
MSVN • POSITION AGS AS A RELIABLE, EXPERT PARTNER FOR EXPATS AND BUSINESS OWNERS.
• Build branding awareness for AGS’s expertise.
P REPA R ED F O R • Educate and engage target audiences about the benefits of AGS services.
AGS Vietnam • Drive inquiries and leads through compelling content and CTAs.
AUDIENCE SEGMENTS
• Removals
⚬ Expats living or planning to move to Vietnam.
⚬ HR professionals in multinational companies.
⚬ Expat families, teachers, and international school staff.
• Records Management:
⚬ SME decision-makers in accounting, finance, and HR.
Strategies
CONTENT STRATEGY ENGAGEMENT STRATEGY
Develop a content calendar with a mix of Respond to all comments and messages
educational, entertaining, and on the Facebook Page within 24 hours.
promotional posts.
Increase the use of video content to Run interactive polls, quizzes, and Q&A
drive engagement, including tutorials, sessions to encourage audience
product showcases, and behind-the- interaction.
scenes looks.
Feature more customer success stories Create a hashtag campaign to encourage
to highlight the impact of our services. user-generated content and build
community.
ADVERTISING PARTNERSHIPS
STRATEGY
Allocate budget for targeted social media Partner with local business influencers
ads focusing on small business owners and micro-influencers who have a strong
and entrepreneurs. following in the SME community.
Promote top-performing content to reach Collaborate with complementary brands
a wider audience. (depends on additional for cross-promotions and joint
budget for paid advertising) campaigns.
Use retargeting ads to convert website
visitors into customers.
Content Direction
REMOVALS RECORD
MANAGEMENT
KEY MESSAGE
"Simplifying your international relocations with expert "Protecting your sensitive business information with
care, tailored solutions, and a global network of secure, compliant, and tailored document storage
professionals." solutions."
TONE AND MOOD
ENSURES
ALIGNMENT WITH Tone: Professional, approachable, and authoritative:
• Use clear and concise language that reflects AGS’s expertise.
AGS’S
• Maintain an empathetic and customer-first tone to connect with the target audience’s challenges and needs.
BRANDING,
Mood: Trustworthy, solution-focused, and globally minded.
TARGET
• Emphasise reliability and AGS’s ability to handle complex needs with ease.
AUDIENCE
• Inspire confidence through real-world examples and service guarantees.
NEEDS, AND
PROFESSIONAL KEYWORDS
IDENTITY. Moving to Vietnam, expat relocation assistance, family- Moving to Vietnam, expat relocation assistance, family-
friendly relocation, international movers, stress-free friendly relocation, international movers, stress-free
moving. moving.
BRAND ROLE
AS A GLOBAL LEADER IN MOBILITY AND STORAGE SOLUTIONS, AGS IS YOUR TRUSTED PARTNER FOR SECURE RECORDS
MANAGEMENT AND SEAMLESS INTERNATIONAL RELOCATIONS.
Content Direction
REMOVALS RECORD
MANAGEMENT
CONTENT FOCUS
50% Removals: 50% Records Management:
• Topics: Relocation planning, expat life in Vietnam, • Topics: Secure document storage, compliance tips,
family-friendly housing. digital archiving.
ENSURES KEY CONTENT THEMES
ALIGNMENT WITH Educational:
AGS’S • Removals: “How AGS Simplifies International Relocations.”
BRANDING, • Records Management: “5 Ways to Improve Business Efficiency with Records Management.”
TARGET Trust-Building:
AUDIENCE • Case studies, testimonials, and client success stories.
NEEDS, AND Problem-Solving:
PROFESSIONAL • Address common challenges like housing for expats or compliance for SMEs.
IDENTITY. FORMATS
• Infographics
• Video testimonials
• Blog-style captions
• Checklist posts