UNDERSTANDING THE
ELEMENTS AND
CHARACTERISTICS OF A TREND
1. point out the elements that make up a
trend (HUMSS_MCT12-Ia-b-4);
2. describe the different characteristics of a
trend (HUMSS_MCT12-Ia-b-
5); and
3. illustrate the elements and characteristics
of a trend through symbols
A. Directions: Match the terms in Column A with the descriptions in
Column B.
Column A Column B
______1. number of participants A. affect the lives of great swathes of the human race
______2. pattern of behaviour B. formed from repetitive actions of people
______3. long period of time C. element of a trend that has a starting point which can
be an idea, technology, event, or person
______4. cause D. synonymous with fads
______5. consequence E. a recurrent phenomenon that takes place
over time and gives rise to speculation on the future.
______6. microtrends F. started by an individual and the number
of people who follows it becomes bigger as time goes by
______7. macrotrends G. provide major changes that are
perceptible in the societal level for a longer period
______8. megatrends H. refers to a trend that has a long-time
frame and sometime running for decades
______9. gigatrends I. element of a trend that makes
considerable influence or impact
______10. trends J . trends that are so general that they affect
most areas of human life
K. the ability to understand something
instinctively without the need for conscious reasoning
Elements of a Trend
1. Number of participants pertains to people who follow a
certain trend which is
started by an individual or a group of people. The group
then grows into a community, and eventually swells into
national and international societies.
2. Pattern of behaviour -refers to a trend that is formed
from repetitive actions of people.
3. Long period of time- is one of the crucial elements of a
trend which means that a
trend has to have a long-time frame, sometime running for
decades. A trend may
experience some ups and downs in popularity, may fade
away, and may recur.
4. Cause- refers to the starting point of a trend which can
be an idea, a technology,
an event or a person. All trends have beginnings and
someone or somebody definitely
started it.
5. Consequence -refers to the considerable impact or
influence of a trend.
B. Give at least 2
examples each of the
Elements of a trend with a
short explanation.
Characteristics/Hierarchy of Trends
C. Complete the table below
Characteristics Microtrends Macrotrends Megatrends Gigatrends
Descriptions
and Features
Example/s
1. What generates a trend? Who are involved in creating
a trend?
2. Why is time frame important in a trend?
3. What are the issues and opportunities brought about by
trends? How do we respond during this time of pandemic
4. Name five trends and classify them
according to the hierarchy of trends.
Explain why each is a trend and why
you classify it as such.
______1. These are little things that happen all around us
all the time, the tiny shifts that occur in everything from the
clothes we wear, and the snacks we eat, the way we work,
play and love.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
______2. They can last for decades and are so pervasive
as generally known.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
3. This is synonymous to fads.
A. Gigatrends B. Macrotrends C. Megatrends D. Microtrends
4. This refers to aggregated microtrends or more sweeping changes that
affects the society.
A. Gigatrends B. Macrotrends C. Megatrends D. Microtrends
5. This refers to the characteristic of trends that generally affects most
areas of human life.
A. Gigatrends B. Macrotrends C. Megatrends D. Microtrends
6. This refers to the characteristic of trends that provide major changes
perceptible in the societal level for a longer period.
A. Gigatrends B. Macrotrends C. Megatrends D. Microtrends
7. The following statements are true about elements of a trend except
____.
A. A trend is formed from repetitive actions of people.
B. A trend that has a long-time frame, sometime running for decades.
C. Trends have long staying power and enjoy a long period of
popularity.
D. The lifespan of products or ideas that became trends do not
disappear quickly.
8. Which of the following is not an element of trend?
A. cause C. consequence
B. truth D. long period of time
9. The following are elements or components of a trend except
____.
A. long period of time B. pattern of behavior
C. strategic alternatives D. number of participants
10. The following are the characteristics or the hierarchy of a trend
except
A. Gigatrends B. Macrotrends C. Megatrends D. Nanotrends
_11. Which of the following statements is not true about the characteristics
of a trend?
A. A trend makes considerable influence or impact.
B. A trend is formed from non-repetitive actions of people.
C. A trend has a starting point which can be an idea, technology, event
or person.
D. A trend may be started by an individual, but the number of
followers increases in a certain period of time.
12. A good number of Filipinos have turned to the Middle East and the
US to seek greener pastures. This trend has continued because of
severe economic depression, political repression, and the lack of viable
job opportunities in the Philippines. Which of the following significant
social trends is being described in this given scenario?
A. the rise of OFWs C. changing roles of women
B. high employment D. religious fundamentalism
13. The current obsession with health and well-being is one of the
positive
trends today. Which of the following practices is not a manifestation of
coping up with this given trend?
A. hair straightening and skin whitening as beauty regimen
B. the immensely popular application of meditation practices
C. organic farming as an alternative to synthetic and chemical-laden
products
D. exercise and extreme sports for those who can afford the luxuries
of enrolling in a gym or engaging in elite sports
14. As the workforce continues to relocate across the country and out
of
large cities, organizations will need to invest heavily in technology that
enables the future of remote work. While this trend continues, which
of the following predictions/ inventions or events do you think is most
likely to happen?
A. People will come into the office less and potentially on a staggered
schedule.
B. Consumers will demand more than just a functional product from
technology brands.
C. Companies will need to optimize their in-office setups to make sure
that days in the office have collaboration benefits worth the cost of
a commute.
D. Technologies will impact our lives the most in the next year and
beyond and will enable people to shift into a new work-life balance
where they have more flexibility to choose when and where they do
either.
15. The latest research has shown that 42 percent of the U.S. labor force
is now working from home, but even after the pandemic, the
anticipated share of working-from-home days is set to triple compared
to pre-pandemic levels. While this trend continues, which of the
following predictions, inventions and events do you think is most likely
to happen?
A. Now many people are working, learning, and keeping everyone
entertained from home seven days a week.
B. Video streaming, which has seen tremendous growth in adoption
this year, will undoubtedly continue to be a major part of the way
we live and do business after the pandemic recedes.
C. The data sharing and open collaboration practices that have been
crucial to the fight against COVID will lead to greater public-private
and cross-industry collaboration moving forward.
D. Videoconferencing may be the tool professionals have been looking
for to achieve that highly sought-after but elusive goal of work life
balance.