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About Me...
Shuddhasattwa Rafiq, Post Doc (USQ), PhD (Curtin)
TEACHING AND RESEARCH EXPERIENCES:
University of Southern Queensland, Australia Institute of Business Administration, Jahangirnagar University Curtin Business School, Curtin University of Technology, Australia
RESEARCH INTEREST:
Energy Economics; Resources Economics; Economic Growth and Development; Climate Change; Energy prices; Renewable Energy; Energy Conservation and Carbon Pricing; Sustainable Economics; Applied Business Research.
Murdoch Business School, Murdoch University, Australia
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Chapter 1
Research in Business
Learning Objectives
Understand what is business research and how it differs from business decision support systems and business intelligence systems Trends affecting business research the distinction between good business research and research that falls short of professional quality The value of learning business research process skills
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Why Study Business Research?
Business research provides information to guide business decisions
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Business Research Defined
A process of determining, acquiring, analyzing, synthesizing, and disseminating relevant business data, information, and insights to decision makers in ways that mobilize the organization to take appropriate business actions that, in turn, maximize business performance
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Studying Business Research
New Research Perspectives Stakeholder Influence Growth of Internet Greater Computing Power Business as a discipline
Factors
Competition Government Intervention Complex Decisions
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Computer Advances
Data warehousing Storing vast amounts of data in electronic storehouses Data mining Applying mathematical models to extract meaningful knowledge from data in internal databases
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Business Planning Drives Business Research
Organizational Mission
Business Goals
Business Strategies
Business Tactics
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Information Sources
Decision Support Systems Numerous elements of data organized for retrieval and use in business decision making Stored and retrieved via
Intranets Extranets
Business Intelligence Systems Ongoing information collection Focused on events, trends in micro and macro-environments
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Exhibit 1-1 Sources of Business Intelligence
Government/ Regulatory
Competitive
Demographic
Economic Business Intelligence
Technological
Cultural/ Social
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Business Tactics and Research
Hagen-Dazs Tactics
Super premium Dozens of flavors Small packages Signature colors on packaging Available in franchise and grocery stores
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Research May Be Unnecessary Can information be applied to a critical decision? Does it improve managerial decisionmaking? Are sufficient resources available?
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Exhibit 1-8 Characteristics of Good Research
Clearly defined purpose Detailed research process Thoroughly planned design
High ethical standards
Limitations addressed Adequate analysis Unambiguous presentation Conclusions justified Credentials
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Exhibit 1-4 Who Conducts Business Research?
Internal
External
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Eastman Kodak has a worldclass research department
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Exhibit 1-4 Business Research Suppliers
External Research Suppliers Business Research Firms Communication Agencies Consultants Trade Associations
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Business Research Firms
Business Research Firms
Full Service
Specialists
Custom
Methods
Proprietary
Syndicated Data Other
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Exhibit 1-6 Some Syndicated Data Providers
AC Nielsen Scarborough Millward Brown Nielsen Media Research Roper ASW CSA TMO Yahoo! ORC International DoubleClick Nielsen/NetRatings Taylor Nelson Sofres Intersearch J.D. Power Associates MediaMark Simmon (SMRB) BRMB Information Resources Inc.
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Specialty Business Research Firms
Methodology
Process Industry Participant group Geographic Region
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Communication Agencies
Sales Promotion Advertising
Direct Business
Public Relations
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Consultants and Trade Associations
Consultants Business General Business Trade Associations General business Business specialties Research specialties
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Exhibit 1-4 Who Conducts Research?
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See You Next Week
Source: Cooper R. D. & Schindler, S. P. (2006). Business Research Methods 9e. [Link]
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